The First Phones: LG Optimus 7

We will have full reviews of all of these devices in the coming days, but we didn’t want to leave you with nothing on the hardware at launch so here are some brief thoughts on the three Windows Phones we’ve been playing with.

The LG Optimus 7 isn’t actually destined for US sale, it’ll be available tomorrow in Europe and Asia. The phone sports a 3.8” 480 x 800 TN LCD and unfortunately that’s both its biggest asset and its biggest weakness. The LCD sips power compared to the Super AMOLED in the Samsung Focus, but LG also sacrificed quality. Viewing angles and black levels just aren’t very good. The orange theme looks yellow on the phone when viewed at an angle.

The display is bright but it lacks the integrated design that you get from the iPhone 4 or Samsung’s Focus. There’s a perceivable gap between the touch screen and the LCD beneath it.

The display is the biggest problem, the rest is smooth sailing. The form factor is great, albeit a little thick. LG opted for quality materials including a brushed aluminum battery cover. The device is heavy compared to other WP7 phones but it’s a luxurious sort of heavy, not a brick-like heavy.

The Optimus 7 comes with 16GB of NAND on board with an empty microSD slot for future expansion. Remember the rules though, you need to perform a factory restore on the phone with the microSD installed to use it.

LG preloads the device with three apps: Play to, Panorama shot and ScanSearch.

The Play to app is the most interesting as it supports streaming of all of your non-HDCP content to DLNA devices.

The Panoramic photo stitching app is super easy to use and works well in practice. My only complaint is the live view frame rate leaves a lot to be desired.

ScanSearch is a location based augmented reality app for Windows Phone 7. Eventually it'll be able to identify products but today all it can do is point out nearby locations of points of interests using your GPS and WiFi.

Battery life is the best out of the three phones we tested here today. We got over 7 hours in our WiFi browsing test and just over 5 hours on 3G. We’re still running talk time tests.

Battery Life The First Phones: Samsung Focus
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  • Lapoki - Thursday, October 21, 2010 - link

    I think WP7 has potential and could very well be my next purchase. Great article guys, it was long but very detailed.. got me through a boring afternoon.
    One thing seems missing though... the infamous signal strength comparison that you have been doing for all other phones ever since iPhone 4.
  • wht1986 - Thursday, October 21, 2010 - link

    One of the most informative WP7 reviews I have read. I actually didn't skip to the end just to read the conclusions. I read it all and enjoyed every page. Well done.
  • epyon96 - Thursday, October 21, 2010 - link

    Did I read that right?

    Only Mp4 and WMVsupport?
  • strikeback03 - Friday, October 22, 2010 - link

    I'm guessing that is the audio codecs allowed for videos
  • Tanclearas - Thursday, October 21, 2010 - link

    "When Apple introduced the iPhone, Steve Jobs made the point that a virtual keyboard was preferable to a fixed keyboard because you shouldn’t always be stuck with the same keyboard layout. Some applications would require a slightly different layout and other applications wouldn’t need it entirely. A physical keyboard requires you to pay the space penalty regardless of what you’re doing with the phone."

    Really? So, by that argument, Google/Android is the better choice of phone. You shouldn't always be stuck with a single choice of phone layout. I use my hardware keyboard regularly on my G1. As for "applications requiring a slightly different layout", that's a load of crap. When typing, I always want letters and numbers, and I want QWERTY with number keys above. I don't want an on-screen QWERTY with a separate button to press to switch back-and-forth between letters and numbers.

    The "applications that require a slightly different layout", perhaps like the phone keypad, can still use an on-screen keypad when necessary.
  • DP-16D - Thursday, October 21, 2010 - link

    Windows 7 Phone must be absolutely phenomenal given the writers' incredible Mac-centric slant (especially with the Windows 7 desktop non-sequitor at the end of the review). Furthermore: The e-mail and messaging pages don't include comparisons to Blackberry, the de-facto standard for communication on smartphones. In fact, I cannot recall that line of phones being mentioned at all. As an existing Blackberry user considering a switch to Windows 7 Phone your review is nearly worthless, because 99% of my phone experience is about functionality and not whether or not my handset can sing and dance better or worse than iOS and Android.

    Normally I enjoy reading Anand for very thorough reviews, but this review's omission of the essential and inclusion of the irrelevant will make me reconsider reading any future submissions by these two writers.
  • beefnot - Thursday, October 21, 2010 - link

    C'mon man, although Blackberry is a mkt share leader, it is a 20th century platform with very little innovation. It is walking dead with respect to consumer devices, which is the segment that Windows Phone 7 is currently targeting. I own a blackberry for work, but there is no way in hell I would consider it for my personal mobile device, and I don't give a rat's ass that it is excluded from comparison.
  • Reven - Thursday, October 21, 2010 - link

    I'm happy with my iphone 4 for now, but I will seriously consider getting the next generation of Windows Mobile phones when I eventually upgrade.
  • anona6 - Thursday, October 21, 2010 - link

    Hey I live in Tucson, and I was wondering if anandtech was based out of Tucson or something.
    This article made it a little more exciting for me just because it was local to me, and you have
    one of my favorite coffee shops there that's nearby my University.
  • Zstream - Thursday, October 21, 2010 - link

    Do you know what the talk time is for the LG? It's not showing on the graph

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