The Windows Phone 7 Review
by Anand Lal Shimpi & Brian Klug on October 20, 2010 7:00 PM EST- Posted in
- Smartphones
- Windows Phone 7
- Microsoft
- Mobile
Settings
WP7 has a strong emphasis on keeping everything simple and largely abstracted away, and settings is no exception. It’s nicely Metro themed, and provides a unique combination of options and glanceability. Categories appear up top in larger white font, but what’s unique here is that the major setting appears down below. Under Wi-Fi for example, you get the name of the AP you’re currently connected to, under airplane mode ‘turned off.’
It makes it very simple to glance and change settings accordingly without diving deep into each category. I’ve gone through and taken photos of almost every setting and menu item inside, and for the large part there’s enough control so that nobody will be disappointed.
One of the few things I think users would really like is better cellular data control. I’m not talking about enabling or disabling data or roaming, but rather the ability to selectively enable 2G only data, 3G data, or both. Users that have security concerns about 2G GSM only want to transact data over 3G, and others that want to save on battery life only want to use 2G. Unfortunately, there’s no way to set a preference for either on WP7.
In other areas, I’d hazard an opinion that WP7 might expose too much. It’s cool that you can configure APNs directly and the SMSC number for messaging pretty quickly, but the majority of users don’t know what these are and don’t care, so why confuse? It just feels like some areas have tons of options, while others are overly minimalist.
There are two pivots in settings, one for applications, one for system. Under applications, most of the WP7 applications that are core parts of the OS have their settings duplicated here. Photos and camera is the one exceptions, with settings for sky drive and GPS tagging only existing here.
I’ve put together a gallery above with all of the settings menus, which you can check out if you want to see just what all you can change.
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AssBall - Thursday, October 21, 2010 - link
LOL! Yeah, I think he needs to lay off the Ritalin.morphologia - Thursday, October 21, 2010 - link
Seems to me you are creating the problem yourself by caring about it so much. No one is forcing you to take such exception to political imagery. All you have to do is not care and the problem magically vanishes.Sheesh.
Fleeb - Saturday, October 23, 2010 - link
I did not even noticed that there is a Pepsi billboard in there up until you mentioned it. :SExelius - Wednesday, October 20, 2010 - link
Given the head start Apple and Google have, what are Microsoft's prospects with the carriers?Carrier support is obviously very important with licensed models like WP7 and Android... As Google learned with the Nexus One, what are Microsoft's prospects in mobile? Verizon is highly invested in Android, so don't look for them to push Android phones heavily, and AT&T is still riding Apple's cash cow... I don't think the two platform's positions are a coincidence.
Furthermore, is Microsoft prepared to potentially be the #3 mobile platform long-term? And that's assuming they can get out in front of RIM. I don't know that they have a chance of catching Google or Apple (Microsoft as a consumer brand is probably irreparably damaged and Google and Apple are still very popular.)
anactoraaron - Wednesday, October 20, 2010 - link
this is the #1 reason that I have right now for buying a WP7 phone. "Microsoft needs to pay the bills"??? Are you serious!?!? So their profits on Windows and Office are only for spending 1 billion on advertising and we get to eat it on seeing ads when I am searching through my email??? I can't understand the justification on not blasting MS here on this... which of their competitors do this now? This opens a door full of feces that I would rather not touch... Imagine turning on your phone to be bombarded by 3-10 ads before you can use the phone... and it starts with consumers being ok with an ad here and there while you do things not web related on your phone... "xbox live brought to your WP7 phone by Applebees- tap here to find the nearest applebees while your game loads"NO WAY MS... good try though. I guess it's up to Nokia/Intel with their meego to get my hard earned money... I am not paying for those ads on my phone - no way no how.
Smilin - Monday, October 25, 2010 - link
Which of their competitors do this now?Apple and Google that I'm aware of. Settle down beavis.
mcnabney - Wednesday, October 20, 2010 - link
Consumers know of three key smartphone products right now - Apple, Android, and RIM. The people that do know about Microsoft's previous offerings are probably still bitter.How will Microsoft overcome this deficit? They actually don't offer anything more than a nice slick interface that runs integrated functions smoothly, but falters on Apps. They won't even benefit from the latest must-have hardware - the launch phones are essentially 6 month old equipment.
RIM has always banked on the business customer, Apple with the trendy, and Android got everyone else. Well, they all have mature products now. Android was able to gain traction due to the iPhone/AT&T exclusivity which made them the only 'consumer targeted' smartphone on the other three American carriers. That was key to Android's success. There is no longer a pent-up demand for Microsoft to attach itself to.
What wasn't mentioned in the article is the competitive landscape for these devices. They will be going against superior Android hardware and a new version of the Pre. I just don't see much demand for these outside of the Zune-faithful.
lwatcdr - Thursday, October 21, 2010 - link
Yep it all comes down to on thing.Is Windows Phone 7 better in every way than IOS and Android. Frankly WebOS is also a very good mobile platform but is not getting anywhere near the buzz that it should.
Just being as good as just isn't enough when your competitors have a huge lead.
For me the big thing that WP7 offers will be ZunePass. If you are a music person that could be a huge benefit and it is a really good service I hear. I just don't think these devices are good enough and the lack of apps is a huge barrier.
AssBall - Thursday, October 21, 2010 - link
Remember the microsoft compatibility though. This OS has the potential to make for excellent corporate phones.teohhanhui - Monday, October 25, 2010 - link
Latest must-have hardware? That won't really matter to the average consumer. (And higher raw performance doesn't necessarily translate into better responsiveness, which greatly affects the user's perception of performance.)