Final Words

The new signal strength visualization in iOS 4.0.1 is simply going to be more honest with iPhone users. Whether that's going to result in customers confused about why their phone performs "worse" after the update or simply get really mad at AT&T remains to be seen. In the area of Raleigh, NC that I live in, it's tough to get better than -90 dBm on AT&T without driving a few miles away. Even then you're only at -80 dBm at best. I literally have to drive for about 10 minutes to see a fifth bar on the iPhone 4 now in my area.

Not everyone will like the new bars but you can't fault Apple for being more honest with its users. We'd still prefer if Apple allowed all users to see a numeric readout of their signal strength if they desired, but this is a step in the right direction for transparency at least. Unfortunately, that's only part of the problem.

Yesterday Microsoft’s COO referred to the iPhone 4 as Apple’s Vista. I’d actually take that one step further and call this whole situation Apple’s first Microsoft moment. And I don’t mean that in a bad way towards Microsoft, but rather that as a result of Apple’s own great success, it is now susceptible to the sort of fire that Microsoft has been for years.

When Apple had issues with battery life in Snow Leopard, CPU utilization while playing MP3s in Mac Pros, or even SSDs in 2nd gen unibody MacBook Pros the backlash just wasn’t there. While Mac users care about having problem-free hardware, there simply aren’t enough users to really create the angry mob that has happened in iOS land. Well there are a ton of iPhone users out there. This isn’t going to be the last time that Apple feels the heat.

A large part of it is Apple’s fault. At any company that regularly introduces new products there’s this concept of regression testing. It’s particularly prevalent in technology companies that have to deal with things like driver updates. The idea behind regression testing is to make sure that anything new you introduce doesn’t break anything that previously worked fine. While the iPhone 4’s antenna tradeoff is largely acceptable if you live in an area with good reception, if you don’t then it quickly becomes a problem. This combined with some of the other Apple follies I mentioned above leads me to believe that Apple simply needs to test more. This is something I’ve asked for in previous Mac articles.

And Apple honestly should have been more willing to discuss the issue publicly than it has been. There's no reason Apple couldn't have come public with its own testing showing the same results we showed in our iPhone 4 review.

The phone itself delivers better battery life than anything else in its class, has good performance and a wonderful screen. Whether or not the antenna design manifests itself as an issue really depends on AT&T’s coverage where you’re using the phone. As a result, AT&T can also share in the blame here. As I mentioned in our EVO 4G review, Sprint and Verizon appear to have slower data rates but more consistent coverage wherever I use them. In comparison, AT&T generally offers higher peak transfer rates but reception that varies more wildly.

Criticism that isn't constructive is rarely useful, and as we’ve just shown there are things that Apple can do to address the issue today. Using a bumper the iPhone 4 behaves no differently than the 3GS. Hold the phone as tightly as you want with a bumper and it’ll lose as much signal as a 3GS or Nexus One. Put some sort of insulating coating on the stainless steel band and you’ll significantly reduce, but not eliminate the issue.


Apple iPhone 4 with Bumper Case. Image Courtesy of Sarah Trainor.

The third option would be a redesign of the phone’s internals, potentially even taking a step back to something more reminiscent of the 3GS’ antenna design. I’m not sure this is necessary because of the options on the table today.

Our original assessment still stands: Apple should provide free bumpers to iPhone 4 customers. Nickel and diming is never the way to maintain a loyal customer base. Introducing a non-conductive antenna band and replacing existing phones in the market also makes a lot of sense, assuming Apple has found a way to do that. Apple planned a press conference for tomorrow to talk about the iPhone 4 and presumably these issues. In a little over 24 hours we'll find out how Apple views the situation and what it plans to do about it.

Mitigating the Problem with Tape/Gloves
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  • Brian Klug - Thursday, July 15, 2010 - link

    Stokestack,

    So I don't think I elaborated enough on how Android's implementation of the signal bar visualization cutoffs mirror standard industry practice - practice which like you say shows just how tolerant the digital system is to noise.

    You're entirely right, there's a large range of bars that give you essentially full service. In fact, with the iPhone 4 it seems fine down to maybe -100 dBm.

    So there are really two schools of thought here:

    Option 1: The range could be compressed to show when signal is essentially good (we're between -100 dBm and -51 dBm), or bad (below -100 dBm) - this is basically what Apple used to be doing.

    Option 2: Distribute the cutoffs evenly (in dBm, not mW of course) so that signal drops are reported in an even, perhaps linear fashion as suggested by the bar heights themselves. This is the route that Apple has taken with iOS 4.1/4.0.1.

    Obviously the reason they've implemented Option 2 is so that the drop doesn't make all the bars disappear. Previously, if you were right above the 4 bar cutoff, and you gripped it tightly in a bare hand, all the bars went away. It made the problem inconsistent and led people to think some devices were affected while others weren't. That's the perception problem, which the bar changes do mitigate.

    The other problem is the drop itself, which nothing short of hardware changes/modifications will change.

    -Brian
  • rs1 - Thursday, July 15, 2010 - link

    Holding Apple accountable for fixing their bugs should be the only thing required to mitigate the problem. There should be no need to resort to things like tape and gloves.
  • Snotling - Thursday, July 15, 2010 - link

    If I understand your statement, you apparently believe that blame and lawsuits are superior to experimentation and knowledge.

    The original article was cited in many other media and probably played an important role in getting the truth out there and help put an end to this issue faster.

    Douglas Adams, through one of his characters said: "I would rather be happy than right anyday"

    This is the king of wisdom of which your comment was deprived.
  • rs1 - Thursday, July 15, 2010 - link

    No, you assume too much. Experimentation and knowledge are great, they just don't substitute for holding the responsible-party responsible. My point is just that if Apple does the right thing, owns up to their mistake, and fixes it, there's no need for users to invest their own time and money into fixing someone else's problem. And if Apple does that, then there is no need for lawsuits of any kind.

    If people want to discover what kind of hacks and workarounds are available to fix the issue manually, then good for them. Most people, however, would likely prefer to have the manufacturer fix the defective product properly, so that they don't need to spend their own resources doing so. There is, after all, more valuable knowledge that people could be seeking than how to fix a phone that Apple broke. Especially people as clever as Anand and Brian.
  • dypeterc - Thursday, July 15, 2010 - link

    as the article states, "Whether or not the antenna design manifests itself as an issue really depends on AT&T’s coverage where you’re using the phone."

    just because iPhone 4 has a higher attenuation, doesn't mean there's a problem.

    at&t needs to get its act together and roll out better coverage.

    in addition, if you don't like the fact that it has a high attenuation, you can always return it. everyone is still within the 30-day grace period.
  • Tanker10a - Friday, July 16, 2010 - link

    dypeterc,
    I could not agree more with your comments. I am currently using the 32GS iPhone and I am absolutely frustrated with AT&T with this coverage issue. From my backyard, I am flanked by two 2G (EDGE) antennas that are approximately 10 miles away according to AT&T Consumer Service department and after screaming at them last Sunday; they still could not solve my problem. It took three to four phone calls plus waiting time in order for them to identify that those towers cannot deliver 3G signals. Contacted AppleCare and they told me to reset my iPhone (never mind the fact that I have done that since iOS4 was deployed)... I think that regardless what kind of phone that you throw at these towers, you will not get the coverage that you are paying for. Truthfully, the iPhone operates great when it is in the company of a Wi-Fi device or 3G. I have received AWESOME coverage in the Carolina Great Smokey mountains than I do from my backyard.
    Bottom line, AT&T needs to own up to this problem.
    As far as the Antenna is concerned, I think Apple is stuck with the positioning of its location due to FCC regulations... And, this is no different than grabbing your typical radio antenna and to experience a signal drop...
  • leexgx - Thursday, July 22, 2010 - link

    i have not seen any other mobile company follow the FCC rule like apple has

    again simple fix buy the bumper case or case like it (none conductive)
  • Snotling - Thursday, July 15, 2010 - link

    Actually, it is Anand and Brian's job to do those kind of experiment so that we do not have to, and so that we know precisely what kind of product is put on the market, what are their capabilities and if there is a huge amount of hype over something: to translate it to rational and factual information, so that we are not prey to basic marketing evil and limited to the information available on the shelf sticker at best buy.

    this is exactly what tomshardware stopped doing so I'm doubly happy that Anandtech sticks to it.

    so if wearing a glove to hold a phone can prove a point please, do it before I spend my money on the phone because I want to know this.
  • jonup - Thursday, July 15, 2010 - link

    If I understand your statement, you apparently believe that pulling a latex glove out in public and freaking everyone around you every time you need to make a phone call is unacceptable?
  • aj28 - Thursday, July 15, 2010 - link

    This whole thing is ridiculous. You know what else doesn't work well when tightly cupped in your left hand? Asymmetrical mice.

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