More Display

It's obvious how Apple settled on 960x640; it's four times the resolution of the previous iPhones. However, instead of decreasing text size, iOS 4 scales appropriately, and the size of everything remains the same. The result is that there are small details everywhere that pop out. Apple's icons on the home screen are the first that really pop out, and new iOS 4 optimized applications will bring that increased detail as developers add higher resolution artwork.

The display panel itself uses a subset of IPS (In Plane Switching) display technology called Fringe Field Switching (FFS). Where IPS switches the crystal polarization in the plane of the display with two opposing electrical substrates composed of semi opaque metals (which decreases transmission and viewing angles), FFS uses considerably less metal by arranging the electrodes in a comb like structure.


See that - it almost looks like a comb. Or an impulse train. Or Dirac comb. So many combs.

The result is that there's considerably less metal in back and in front of the pixel, resulting in much higher transmission of light through the display, and higher brightness for a given backlight level. Using FFS to drive pixel switching is critical here because of the high dot pitch in the iPhone 4's display.

The other interesting difference between iPhone 4's retina display and previous displays is that the digitizer is in optical contact with the display itself. There's no longer an air gap, and as a result, no longer any opportunity for dust to gradually work its way inbetween. Over time, I've noticed a few dust specks creep in on my 3GS, it does happen. The digitizer and display panel are essentially laminated together. The added benefit is that fewer material interfaces results in fewer internal reflections - think the "super" in Super AMOLED but applied to TFT. That's what Apple has done here.

Apple is using Corning's Gorilla glass which touts hugely increased scratch resistance and robustness. Both the front and back of the iPhone 4 are that same type of glass. I've noticed a few superficial scratches (called sleeks) that have appeared on the back, but really the true test will be how the phone looks after 6 months in the pocket. It's interesting that the iPhone capacity markings have disappeared from the back of the phone - no doubt this was done so Apple could make one part and one part only for each color.

The rest of the details are in the specifications. Apple advertises increased brightness of 500 nits and a contrast ratio of 800:1. We measured, and our iPhone 4 exceeded specs at 571 nits and just under 1000:1 contrast ratio.

Note that the HTC EVO 4G is missing as Anand has it, but it's on its way to me. As soon as I get it, I'll measure display brightness, black point, and contrast and update these results. In addition, the HTC Droid Incredible (and thus Nexus One) contrast is effectively infinity by the way we calculate, due to pixels being completely turned off in the black state. In addition, I'm led to believe that the AMOLED's PenTile grid throws off our numbers when measuring brightness. I've run and rerun this test, it keeps coming up that way. 

Next to the iPhone 4, the 3GS display really shows its age. It leaks light when displaying black, with an absurdly high black point of nearly 3 nits. Just looking at the lock screen on the iPhone 4 next to the 3GS it's readily apparent how much better blacks are. iPhone 4 easily bests the 3GS but still isn't quite as contrasty as the Incredible or Nexus One AMOLED displays, or the IPS in the Motorola Droid. You do get higher resolution and brightness, however, but nothing is free.

Going from the iPhone 4's display back to the 3GS is pretty painful, but going back to even relatively high dot pitch displays on the desktop is painful as well. Even on the "high resolution" MacBook Pro with 1680x1050 display, displaying an iPhone 4 screenshot at native resolution uses up 91% of the height. If there's one thing I hope the iPhone 4 display does, it's generate demand for 300 PPI level desktop displays - the era of 110 PPI displays being the norm needs to end now.

Screen - Retina Display The Display in the Sun
Comments Locked

270 Comments

View All Comments

  • Dark Legion - Wednesday, June 30, 2010 - link

    Not to be a grammar nazi, but since I'm posting other things anyway...
    "Even Palm entered the race with a competent offering, and Microsoft isn't far behind."

    Both the Evo and Incredible have 8GB built in + room for 16GB microSD (though they come with 8GB microSD?), and the Incredible also has dual LED flash.
  • SimKill - Wednesday, June 30, 2010 - link

    I just printed this to a PDF, and its 75 freaking pages... Holy bleeding batman(in a good way) It's longer than even some magazines, 1 article.

    AWESOME

    (I think it would be perfect on a Kindle...hmm next thing to buy :evilgrin: )

    It's going to make for a nice evening read.
  • griffonu - Wednesday, June 30, 2010 - link

    Really cool review! The first informative one in a general noise of non-sense and subjective opinions on the net.

    /bow
  • Furuno - Wednesday, June 30, 2010 - link

    I don't now what should I say about those $29.99 bumper case... It's even more expensive than my $15 "backup" phone...

    And I wonder why you're so excited about video call? isn't this is an old technology already? I've been doing this since high school with Nokia 3G's phone (forget the name).

    I still prefer N900 tough, mostly because of it's Debian-based OS. As a programmer that's usually works with a Linux machine it's just incredible. Like, wow I can do apt-get install on my phone!

    Oh, and thanks for the in-depth antenna issue explanation! Great article!
  • Griswold - Wednesday, June 30, 2010 - link

    I'd rather like to know what apple says about the bumper cases. They cost them maybe a dollar at the most to make and they sell it for 29 bucks. Thats a fucking fat cash cow right there and it explains why they refuse to hand one out for free. What would you rather have? $2m spent in a couple weeks for satisfied customers or $56m profit from partly annoyed customers?

    (yea I read it, the issue is not really an issue and not everyone is going to buy a bumper case... its anecdotal)
  • JAS - Wednesday, June 30, 2010 - link

    Indeed, Apple's pricing for its Bumper is outrageous. Who would pay $29 for a small piece of plastic? But if you are running a corporation, have a legal responsibility to shareholders to maximize profits, *and* customers are willing to buy a product at the listed price ... ?

    How long will it be until a third-party case maker introduces its own perimeter case for under $10?
  • kmmatney - Wednesday, June 30, 2010 - link

    It won't be long at all. I bought by 3GS rubber case for ~$2 on dealextreme. It's now even cheaper:

    http://www.dealextreme.com/details.dx/sku.11687#op... full view

    I agree that they should give away the cases for free, or heavily discounted . In any case, I don't anyone is crazy to not use a case on such an expensive device. You're going to drop it sometime.
  • Screammit - Thursday, July 1, 2010 - link

    I'd have to agree with the video call bit, other phones (evo in particular) can do video calls over 3g AND can interface with computers through applications like Fring and Skype. I'm sure the video quality to only other iphone 4 users is stellar, especially over wifi, but isn't it a tad restrictive?
  • archcommus - Wednesday, June 30, 2010 - link

    I'm sorry, as much as I love Anandtech and Anand's in-depth and candid articles in particular, the bias here towards Apple is extremely strong. This article is night and day compared to the EVO review just posted. This is direct, interesting, discusses real impressions - EVO review was just a list of facts and things we mostly already knew. Honestly, it shouldn't have even been posted. I've gotten similar feelings about other Android reviews (Droid review 6 months after release? really?). I come to Anandtech to expect this level of quality in all articles, regardless of personal preference. As I said, I usually love your content Anand, but really the only thing I'm following of yours now are your SSD articles. All the rest of your attention goes towards Mac/iPhone.
  • Griswold - Wednesday, June 30, 2010 - link

    Have to agree, even though it assured me that my plan to get that phone is a good plan.

    Too much apple brown nosing.

Log in

Don't have an account? Sign up now