Pricing: Heard Ya Got Robbed

Let's quickly recap Apple's iPad pricing. The base model only supports WiFi and starts at $499. It also comes with 16GB of MLC NAND flash for app/photos/music/video storage. You can double that capacity for an extra $100, or take it up to 64GB for $200. Note that these two upgrades alone work out to be $6.25 and $3.13 per GB. Intel will sell you an 80GB X25-M for $2.75 per GB.

The accessories also take you for a ride. Want a case? That's $39. The case is actually more important than you think because it doubles as a stand, which is useful for typing while laying down or for watching videos on.

Apple iPad 16GB 32GB 64GB
WiFi $499 $599 $699
3G $629 $729 $829

Keyboard? That's $69 for the wireless version or $69 for the keyboard dock. Either way, Apple is getting its $69 from you if you want a physical keyboard. This is also useful if you want to do a lot of typing on the iPad.

 

Want to put pictures on it from your camera? Apple will sell you a $29 camera connection kit with a dock-to-SD card reader and dock-to-USB port adapter. Otherwise you'll need to carry around a computer to sync your iPad to.

There's also an optional VGA output, but no digital outputs (HDMI, DVI, DP). It looks like the A4 is missing a TMDS as all of its optional outputs are analog (VGA, composite, component).

So the $499 base price is really more like $530 or $600 depending on what sort of use you want to get out of it. This is a new category of device, but I just feel that Apple is being a little too aggressive on the profiteering with the iPad (we'll get to the app store in a bit).

Later this month Apple will be shipping 3G enabled versions of the iPad. The 3G adder will set you back $130 and isn't retrofittable. AT&T is the sole provider of data service for the iPad, but the pricing is actually fairly reasonable:

Apple iPad 3G 250MB per Month Unlimited
Monthly Data Charge $14.99 $29.99

Anyway you slice it, it costs a lot to get into this concert.

Like a netbook, the iPad isn't a Mac/PC replacement but rather something you buy as a second, third or fourth computer. The problem is unless one of those computers is a notebook, the iPad doesn't really serve as a replacement for a powerful mobile computer. It's more of a notebook alternative depending on your needs, and at times it can be a great one. If you've got a desktop and a notebook then the iPad could fit in as a third device, but if you don't have a notebook the iPad is no notebook replacement as you’ll soon see.

It's a Tablet Running a Touch OS It Was Meant For You
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  • BeAloud - Thursday, April 8, 2010 - link

    The rumored new smaller iPad could solve the ergonomics flaws of the current device. I would probably be interested in getting one if these rumors are true!
    http://www.bealoud.com/technology/ipad-mini-rumors...
  • Lunarlog - Thursday, April 8, 2010 - link

    I read your article and it was well-written. I do have to disagree that it is a disappointment. In fact, I find the contrary. Part of the issue is that we are coming out of an economic recession - some people are still on hold as to whether or not to part with $500 when they already have a computer. Was is the same spree as the first iPhone? No. But I wouldn't expect it to be - not in these times. I wrote two articles as well on the topic. I'd appreciate it if you would give them a glance:

    This article came out the day after the iPad was released:
    http://www.lunarlog.com/ipad-review/

    This article was written shortly after the iPad's initial announcement:
    http://www.lunarlog.com/the-apple-ipad-the-good-an...
  • TheHolyLancer - Thursday, April 8, 2010 - link

    only when a pokemon rpg comes to the ipad, either with an emulator or otherwise, will it be a gaming platform for it's targeted audience. or maybe let it double as a guitar hero / rock band instrument.

    of all the games one there, rts is the only one that seems to be fleshed out. fps, driving, action games involving the taps are mostly broken. only rpgs or tower defense / rts games seems to be the games that should have a better experience on touch based input. who don't want to be like a commander that directs battles via the touch interface.
  • Sahrin - Thursday, April 8, 2010 - link

    Anand, I've got to say the Apple conversion you've gone through has really cost you a lot of respect in my eyes. I know, as an Apple fan, this won't matter to you (as facts don't). But the reality of it is, Apple is ultimately like religion. When push comes to shove, there is no quantitative difference between Apple and everything else. What it comes down to is technological laziness, and a blind acceptance of Apple as superior to everything else. Jon Stokes at Arstechnica had the same problem. He OC'ed one too many CPU's, or troubleshooted one too many oddball configurations - and something broke, he just gave up; surrended all his technological know-how and competence to the quiet, white cell provided by Apple. I don't mean to say either you or he got 'dumber' - just that, rather than "do it yourself," rather than apply your knowledge on a daily basis you've just declared yourself smart enough and handed over control and understanding of what you do to Apple. It's like the engineer who builds his own car from scratch finally going over and buying a Ford. Is there anything particularly 'wrong' with that? No. But it's a kind of ... lessening of the man to see him surrrender a passion to something because it's easier.

    I'm really sad to see someone as intelligent as you are (certainly smarter than I am) give yourself over to this kind of laziness. AT is one of the most trusted review sites on the web; and I hope that over time it doesn't erode the way Ars did into a whining, fawning mess.
  • splatl - Thursday, April 8, 2010 - link

    WTF
  • SilverBack - Thursday, April 8, 2010 - link

    The IPad is junk, inflated price and virtually no feature set, why would anyone want this?
    No USB? WTF!
  • manicfreak - Thursday, April 8, 2010 - link

    I also feel the same way.
  • samirotiv - Saturday, April 10, 2010 - link

    You are an ass, a hypocrite, and you're absolutely nobody. I don't think you can comment about Anand's intelligence. Your unwarranted hate towards Apple makes you feel that anybody who appreciates an Apple product is unintelligent.

    You say there's no quantitative difference between Apple products and other products. So can you tell me another currently existing tablet that I can buy that's half as good as the iPad? Is it the pathetic JooJoo?

    If you don't want the iPad because it doesn't have some feature you think you need, then don't buy it. Vote with your money. Stop trolling. I think Anand has mentioned most of it's drawbacks in the review.

    Even if a tablet as good or better than the iPad exists, just writing a favourable review doesn't make Anand unintelligent. I think the review was quite unbiased.

    Your armchair psychology makes your post sound even less credible. Someone ban this clown.

    BTW that was an excellent review Anand, like every other review of yours. Keep up the good work..!!
  • splatl - Thursday, April 8, 2010 - link

    Apple said from the beginning this is not a laptop replacement it is intended to be a device between a Smart Phone and a Laptop. For all waiting for Slate to come out it is still HP crap.
  • ds1817 - Thursday, April 8, 2010 - link

    Always refreshing to read a review on Anandtech. The thoroughness and attention to detail are why I've been reading your website for 12 years now. Keep up the good work!

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