Apple's iPad - The AnandTech Review
by Anand Lal Shimpi, Brian Klug & Vivek Gowri on April 7, 2010 9:39 PM EST- Posted in
- Smartphones
- Mac
- Apple
- iPad
- Mobile
Final Words
Apple drew a line in the sand with the iPad. It set expectations for performance, price point, usability, ergonomics, display and quality of apps. It's rare that Apple does this. Normally Apple capitalizes on the mistakes of those who came before it by using failure as a blueprint for success. The fact that Apple is taking a different route with the iPad does say something about where Apple views this business going. As the computing market grows and incorporates new users, the need for simpler as well as more powerful/complex compute devices grows. Apple appears to be going after the former early on. Perhaps it wants the iPad to be to the tablet, what the Eee PC was to the netbook.
As a piece of hardware, the iPad generally does its job well. We could always use more processing power, which is made more evident by the larger screen and thus higher user demands on the system (Intel did have a point with restricting Atom's usage to smaller screen devices only). The lack of any integrated camera is bothersome but I doubt at this point we'd have a great video chat application to use given the current state of the iPad app union.
The nickel and diming on accessories is annoying, especially given that you'll probably need at least one of them. Not to mention that you should be prepared to spend at least 10 - 20% extra on apps as soon as you get the device. Apple did a good job with the $499 entry level price point, but the extras and any additional flash memory you might want come at extortionist prices. I don't expect Apple to really do anything about it given there's no competition in this segment right now.
It's an issue because the iPad can't currently replace any existing device you own. It lacks the voice features of a smartphone, and it lacks the flexibility/performance/ergonomics of a notebook. This is a 2nd, 3rd or 4th computer, and as such the expenditure is in addition to your existing computer budget.
Although it doesn't replace any of your existing devices, there are some things the iPad does much better than anything you might own today. Web browsing, photo viewing, reading email, any passive usage scenarios where you're primarily clicking on things and getting feedback, the iPad excels at. You do lose Flash support so if that's an issue to you stop now. But personally, I don't find the lack of Flash a problem assuming that companies like Hulu are working on HTML5 versions of their web portals.
I do like the idea of the away-from-the-PC (or Mac) computing the iPad offers. It's a different type of device; one that's more comfortable to just read websites on, or lightly peruse email with.
I can see myself leaving the notebook at home and taking the iPad on some short trips, both business and personal, as long as I don't need to do any photo editing or publishing from the road. For my purposes, I'm better served by the forthcoming 3G model. But I'd still need my desktop, and I'd still need my notebook for when I needed to get actual work done on the go. This goes back to my earlier point though, the iPad is a luxury, a convenience, not a necessity. It augments my current digital lifestyle and I'd argue that it improves it, but it doesn't replace anything in it.
That could quickly change depending on the types of apps we see crop up for the device. Photographers are already very interested in the device, but you'd win their hearts if you could make the iPad a productivity tool. Home automation is just begging to be enabled via the iPad. Companies like Crestron and AMX supply ridiculously poor touch screen interfaces to their very expensive home automation installations. The iPad would be the perfect HA controller. It's a great information consumption device today, and with the right developers working on it (many of which are) it could be a great productivity device tomorrow.
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stcredzero - Thursday, April 8, 2010 - link
The review authors are displaying the case configured incorrectly, in picture after picture. The flap needs to be tucked in! This makes the case much more usable in the vertical, taller orientation as a stand. Also, who would set the case up as a stand and try to type in portrait orientation? That's like complaining your car can't do highway speeds in reverse! That's not what it's for!Tuck the flap in, then review the case. It's much better that way!
TemplarGR - Thursday, April 8, 2010 - link
I would like to thank Anand for this terrific and just review. Most reviews i have read so far are biased in favour of Apple, but this is just right.It is the only review so far that describes the total cost of ownership of this device. This device is a luxury item, an expensive toy. The starting price is a joke. 499 dollars for 16gb disk, no 3G, no camera, lack of apps? When you add the additional costs this device brings, it is way overpriced compared to a netbook or tablet pc. An EePc costs 300 while being more complete and far more powerful. And yes it draws more power, but i believe there are netbooks out there with 10+ battery life. I have to admit it also has a better display than most netbooks though.
I like some aspects of the iPad. I really like the touch interface for certain uses. I believe Apple has done a terrific job with its UI. The problem is that Apple charges a lot for just a touch UI compared to netbooks.
Since i am a Linux user and a programmer, i wouldn't buy it anyway. I am against Apple's closed ecosystem practice. But i like Apple's contributions to modern device and UI design.
The reason i am critical of Apple is that i do not like companies which make a practice to sell on hype and marketing instead of tech. Apple is almost like a cult. There are reviews out there(Ars for example) that say that luck of multitasking is a nice feature and makes their lives easier. This is almost pathetic.
I was afraid that Anand was under Apple's influence but i am happy i was wrong and he reviewed it for what it is, a luxury item not able to replace current devices. Thank you Anand!
piroroadkill - Thursday, April 8, 2010 - link
Is what I gleaned from that review. A nice looking screen isn't useful if the rest of the device is pretty much useless.There's maybe a single use case, and that's if you want to watch h264 encoded video miles from civilisation. Even then, I'd argue a netbook and a couple of spare batteries would always serve you better.
nquo - Thursday, April 8, 2010 - link
thoughts on iPad and its potential:http://nquo.posterous.com/ipad-bigger-than-a-big-i...
Jalek99 - Thursday, April 8, 2010 - link
Every local news report I saw today featured iPads. The anchors showing pictures on the device when they have the usual corner of the window or the huge monitors behind them.Then Jimmy Fallon showing some app on one...
The manufactured buzz is far more negative for me than anything the device itself merits.
Mike1111 - Thursday, April 8, 2010 - link
He was asking for 720p on the IPHONE! This can be done by using a 3rd party file manager that allows you to transfer videos to the iPhone without iTunes and then select them inside the app.Brian Klug - Thursday, April 8, 2010 - link
Ahh, you are indeed correct sir. I didn't do the encode for the iPhone, I'm assuming we just re-encoded again. ;)-Brian
SunLord - Thursday, April 8, 2010 - link
Did you know an apple store employee can pick a $499 ipad up for $350 which leads me to think per the norm for apple we be getting ripped off.piroroadkill - Thursday, April 8, 2010 - link
Well, no shit, it's an extremely low cost computer (with the possible exception of the screen) priced with a high price point.manicfreak - Thursday, April 8, 2010 - link
From some of the articles out there, the gross profit for the ipad can be anywhere from 50-60%. I'm not a fan of Apple's product, but I do admire their ability to get almost anyone from the media and the bloggers to hype up their underperformed, overpriced product.