Pricing: Heard Ya Got Robbed

Let's quickly recap Apple's iPad pricing. The base model only supports WiFi and starts at $499. It also comes with 16GB of MLC NAND flash for app/photos/music/video storage. You can double that capacity for an extra $100, or take it up to 64GB for $200. Note that these two upgrades alone work out to be $6.25 and $3.13 per GB. Intel will sell you an 80GB X25-M for $2.75 per GB.

The accessories also take you for a ride. Want a case? That's $39. The case is actually more important than you think because it doubles as a stand, which is useful for typing while laying down or for watching videos on.

Apple iPad 16GB 32GB 64GB
WiFi $499 $599 $699
3G $629 $729 $829

Keyboard? That's $69 for the wireless version or $69 for the keyboard dock. Either way, Apple is getting its $69 from you if you want a physical keyboard. This is also useful if you want to do a lot of typing on the iPad.

 

Want to put pictures on it from your camera? Apple will sell you a $29 camera connection kit with a dock-to-SD card reader and dock-to-USB port adapter. Otherwise you'll need to carry around a computer to sync your iPad to.

There's also an optional VGA output, but no digital outputs (HDMI, DVI, DP). It looks like the A4 is missing a TMDS as all of its optional outputs are analog (VGA, composite, component).

So the $499 base price is really more like $530 or $600 depending on what sort of use you want to get out of it. This is a new category of device, but I just feel that Apple is being a little too aggressive on the profiteering with the iPad (we'll get to the app store in a bit).

Later this month Apple will be shipping 3G enabled versions of the iPad. The 3G adder will set you back $130 and isn't retrofittable. AT&T is the sole provider of data service for the iPad, but the pricing is actually fairly reasonable:

Apple iPad 3G 250MB per Month Unlimited
Monthly Data Charge $14.99 $29.99

Anyway you slice it, it costs a lot to get into this concert.

Like a netbook, the iPad isn't a Mac/PC replacement but rather something you buy as a second, third or fourth computer. The problem is unless one of those computers is a notebook, the iPad doesn't really serve as a replacement for a powerful mobile computer. It's more of a notebook alternative depending on your needs, and at times it can be a great one. If you've got a desktop and a notebook then the iPad could fit in as a third device, but if you don't have a notebook the iPad is no notebook replacement as you’ll soon see.

It's a Tablet Running a Touch OS It Was Meant For You
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  • Anand Lal Shimpi - Wednesday, April 7, 2010 - link

    I definitely appreciate the corrections :) Fixed!

    Take care,
    Anand
    Reply
  • odditude - Friday, April 9, 2010 - link

    Bottom of P12: "Most developers just got access to the iPad on " - unfinished fragment Reply
  • afkrotch - Thursday, April 8, 2010 - link

    I found a bunch of errors in the article, but I chalked it up to him trying to use the iPad for actual work. Something it apparently sucks at. Reply
  • strikeback03 - Friday, April 9, 2010 - link

    lol, I thought the article might have been a little rushed, kinda like the iPad. Great insight and content, but could have stood for a little more editing. Reply
  • CyberMonk - Wednesday, April 7, 2010 - link

    According to Apple, you're incorrect about the iPad not having an oleophobic coating. From the iPad's tech specs page: "Fingerprint-resistant oleophobic coating" Reply
  • solipsism - Wednesday, April 7, 2010 - link

    3rd-party accessory are allowed. Bluetooth keyboards already work with it and Apple licenses the iPod Dock Connector port so there is nothing stopping anyone else from selling their own keyboard, dock, or whatever, which I hope they do as the one Apple supplies has no option for folding down for easy travel.

    You can even use a simple USB-A(f)-to-USB-A(f) coupler for syncing your photos instead of paying for Apple's adapters. There are other options that already exist in this arena for USB.
    Reply
  • Grump642 - Wednesday, April 7, 2010 - link

    Think I will hold on till the HP Slate comes out. It will have most of the things on it that the iPad is missing. Reply
  • afkrotch - Thursday, April 8, 2010 - link

    If the HP Slate runs Win7, I'd be all over it. I picked up a HP TM2, but the touchpad was broken on it. I went for a replacement, but none available. I'm waiting for more to come in stock, hopefully that's before the Slate comes out.

    I tend to jump right into purchases and I'd rather see how the Slate does. If it comes out before the TM2 comes in stock, that might not happen.
    Reply
  • joe_dude - Wednesday, April 7, 2010 - link

    That was a very detailed review. Only disagree on the gaming aspect. While the touch interface is cool, the CPU, GPU & memory seriously limits its potential. Others have already mention that.

    http://www.gamesradar.com/f/real-gamers-review-the...

    Nothing against retro-gaming, but Worms, C&C, RE4, Scrabble, etc. are netbook quality at best.
    Reply
  • ekul - Wednesday, April 7, 2010 - link

    Anand,

    An excellent article as usual. While most of the ipad reviews have been quite through you have managed to discuss elements of the device no one else has touched on.

    That said I have to disagree with your plea for a moorestown cpu. Even with moorestown being so much more efficient than regular atom based systems it can't touch a cortex a8 for idle or load power draw. Combine that with smaller packaging for arm, lower costs and true SoC designs and it isn't even a contest. The price is lower performance but I'll take the trade for battery life.

    Keeping ipad the same architecture as existing iphone OS devices is a big bonus as well, lowering development costs for both apple and app developers. ARM is also providing an excellent upgrade path from a8 to the a9 SoCs that are sampling now and should be in devices shortly.

    Once there is a true SoC design based on atom it might be worth considering but for now it's just not ready
    Reply

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