Toshiba and Star Trek

Toshiba's press conference at this year's CEDIA was definitely the most original. Presenters "beamed" onto the stage for a "Star Trek: The Original Series" themed press event. The audience was also treated to Star Trek sound clips throughout the show. It was definitely cheesy, but also creative and very entertaining.

The reason for all the treky love was that one of the big announcements for Toshiba was the joint promotion with CBS of the release of the first season of "The Original Series" on HD DVD. The 10-disk set will feature re-mastered versions of the entire first season and be able to play on both HD DVD players as well as standard DVD players. The biggest selling point to this set, however, is the limited edition Star Trek Phaser remote control which you can get with the purchase of both the box set and a Toshiba HD DVD player. The box set will be available nation wide on November 20th.

The first part of Toshiba's press event was centered around the huge growth of LCD televisions in the 30" to 40"+ segment. This area, which used to be dominated by rear projection TVs, is now starting to get taken over by LCD based TVs based on data taken by the Consumer Electronics Association for the 1st half of 2007.

Toshiba continued by announcing their new line of REGZA 1080p LCD televisions which feature the "worlds thinnest LCD TV bezel" measuring less than 1" wide. Also called Super Narrow Bezel (SNB) televisions, Toshiba states that these TVs will fit in into spaces that used to be reserved for smaller screen sizes. Toshiba says that the 40" SNB model has the same dimensions of Toshiba's conventional 37" LCD TV. These TV's feature many of the features of the current REGZA line including 10-bit LCD panel, xvYCC signal support for more colors, dynamic backlight, and 3 HDMI ports. The SNB models will come in two sizes, the 40" 40RF350U and 46" 46RF350U. Prices are set at $1,899 and $2,499, respectively. Both sets should be available this month.


Scott Ramirez, Toshiba's VP of Marketing and an SNB REGZA

More Monsters Toshiba on HD-DVD
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  • Adul - Thursday, September 6, 2007 - link

    I feel sad for those that buy into the monster cable marketing. I been getting my cables from monoprice lately. Nice well made cables for cheap. Wish I told that to my neighbor before he drop money on it. Oh well next time :)
  • MGSsancho - Thursday, September 6, 2007 - link

    yeah i got a 50' dvi -> hdmi cable from mono price. works great. its just massive. makes my man hood feel bad at times. Monster does have a point. the original spec for hdmi was a <5gbs link. then the spec was increased to 120hz, 24b color, then 1440P resolution. all in all the bandwidth requirement was increased to >12gps. Then they got spart. the increased the spec, but never upgraded the spec on the cable. So, current hdmi cables are fine for current stuff like PCs, HD stuff and game consoles. anything higher that that (1440P) I will worry about it when i can buy a $2000 1440P TV, receiver, player, and content.

    About the STR-5300ES, how is that any better than the Onkyo 805 fpr $1000 (has all the same features except bravia link) and if you want the Silicon Optics HCV blah 10bit REON up scaler, the onkyo 875 sells for $1800 (msrp). oh and onkyos 905 has burr brown oamps.....

    Oh well Congrats to Sony bringing more competition into the high end gear!!!!!!!!
  • Duwelon - Thursday, September 6, 2007 - link

    I'm so sad for Monster that consumers don't want to pay a 1000% price markup on their cables. I bought a $5 DVI-HDMI cable about 6 feet long and it delivers a brilliant image to my sony 1080p TV.
  • pervisanathema - Thursday, September 6, 2007 - link

    Monster Cable's business model depends on the ignorance of consumers and peoples' blind attraction to shiny packaging and a slick sales pitch. It's common knowledge among the enthusiasts and educated consumers that Monster is the cable world's equivalent of Bose. Slick marketing, massive markup, inferior product.
  • Locutus465 - Thursday, September 6, 2007 - link

    Except Bose speakers (at least their real surround speakers) actually do sound great, and are high quality. Basically, you really do get something out of spending more on your speakers vs. cheaping out (like I did). If you cheap out you can get decent, but not amazing sound, if you spend extra cash, you get amazing... With monster, you really don't get anything at all.

    (qualifier, yes you need a decent receiver to go along with your shiny bose speakers for things to work out well).
  • SilthDraeth - Thursday, September 6, 2007 - link

    I doubt monster makes crappy cables. There just isn't a need to pay the additional price.

  • LoneWolf15 - Thursday, September 6, 2007 - link

    quote:

    Monster Cable's business model depends on the ignorance of consumers and peoples' blind attraction to shiny packaging and a slick sales pitch. It's common knowledge among the enthusiasts and educated consumers that Monster is the cable world's equivalent of Bose. Slick marketing, massive markup, inferior product.


    Monster is also dependent on making sure big box stores like Best Buy only sell their brand of cables and no other, so that people who absolutely gotta have their new home theater working today (without travelling around to buy things) will spend the big bucks as opposed to being patient, going somewhere else or mail-ordering them, and saving the cash.

    Best Buy (and some others) have learned that it nets them huge profits too. Same with computer cables (Geek Squad and Dynex). $33 for a USB cable I can pay $10 for anywhere else? Highway robbery --and enough to stop me from buying other items at their store as well.
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