NVIDIA's Die Shrink: The 7900 and 7600

The first major benefit to NVIDIA comes in the form of die size. The original G70 is a 334mm^2 chip, while the new 90nm GPUs are 196mm^2 and 125mm^2 for G71 and G73 respectively. Compare this to the G72 (the chip used in the 7300) at 77mm^2 and the R580 at 353mm^2 for a good idea of the current range in sizes for 90nm GPUs and you will see that NVIDIA hardware is much smaller than ATI hardware in general. The reasons behind the difference in die size between the high end ATI and NVIDIA hardware comes down to the design decisions made by ATI and NVIDIA. ATI decided to employ full-time fp32 processing with very good loop granularity, floating point blend with anti-aliasing, a high quality anisotropic filtering option, and the capability to support more live registers at full speed in a shader program. These are certainly desirable features, but NVIDIA has flat out told us that they don't believe most of these features have a place in hardware based on current and near term games and the poor performance characteristics of code that makes use of them.

Of course, in graphics there are always chicken and egg problems. We would prefer it if all companies could offer all features at high performance for a low cost, but this just isn't possible. We applaud ATI's decision to stick their neck out and include some truly terrific features at the expense of die size, and we hope it inspires some developers out there to really take advantage of what SM3.0 has to offer. At the same time, a hardware feature that goes unused is useless (hardware is only as good as the software it runs allows it to be). If NVIDIA is right about the gaming landscape, a smaller die size with great performance in current and near term games does give NVIDIA a clear competitive edge. Also note that NVIDIA has been an early adopter of features in the past that went largely unused (i.e. fp32 in the FX line), so perhaps they've learned from past experience.

The smaller the die, the more chips can fit on one silicon wafer. As the wafer costs the same to manufacture regardless of the number of ICs or yield, having a small IC and high yield decrease the cost per die to NVIDIA. Lower cost per die is a huge deal in the IC industry, especially in the GPU segment. Not only does a lower cost to NVIDIA mean the opportunity for higher profit margins, it also gives them the ability to be very aggressive with pricing while still running in the black. With ATI's newest lineup offering quite a bit of performance and more features than NVIDIA hardware, this is all good news for consumers. ATI has a history of being able to pull out some pretty major victories when they need to, but with NVIDIA's increased flexibility we hope to see more bang for your buck across the board.

We haven't had the opportunity to test an X1800 GTO for this launch. We requested a board from ATI, but they were apparently unable to ship us one before the launch. The ability of ATI to sustain this product as well as it did the X800 GTO is certainly questionable as well (after all, the X800 GTO could be built from any of three different GPUs from different generations while the X1800 GTO has significantly fewer options). However, we are hopeful that the X1800 GTO will be a major price performance leader that will put pressure on NVIDIA to drop the price of their newest parts even lower than they already are. After all, in the end we are our readers' advocates: we want to see what is best for our community, and a successful X1800 GTO and the flexibility of NVIDIA after this die shrink would certainly be advantageous for all enthusiasts. But we digress.

The end result of this die shrink, regardless of where the prices on these parts begin to settle, is two new series in the GeForce line: the 7900 at the high end and 7600 at the midrange.

The Newest in High End Fashion

The GeForce 7900 Series is targeted squarely at the top. The 7900 GTX assumes its position at the top of the top, while the 7900 GT specs out very similarly to the original 7800 GTX. Due to the 90nm design, NVIDIA was able to target power and thermal specifications similar to the 7800 GTX 512 with the new 7900 GTX and get much higher performance. In the case of the 7900 GT, performance levels on the order of the 7800 GTX can be delivered in a much smaller, cooler package that pulls less power.

While the 7900 GTX will perform beyond anything else NVIDIA has on the table now, the 7900 GT should give NVIDIA a way to provide a more cost effective and efficient solution to those who wish to achieve 7800 GTX level performance. The specifics of the new lineup are as follows:

7900 GTX:
8 vertex pipes
24 pixel pipes
16 ROPs
650 MHz core clock
1600 MHz memory data rate
512MB of memory on a 256bit bus
$500 +

7900 GT:
8 vertex pipes
24 pixel pipes
16 ROPs
450 MHz core clock
1320 MHz memory data rate
256MB of memory on a 256bit bus
$300 - $350

Image wise, the 7900 GTX takes on the same look as the 7800 GTX 512 with its massive heatsink and large PCB. In sharp contrast to the more powerful 7900 and its 110nm brother, the 7800 GTX 512MB, the 7900 GT sports a rather lightweight heatsink/fan solution. Take a look at the newest high end cards to step onto the stage:





Midrange Chic

With the introduction of the 7600 GT, NVIDIA is hoping they have an X1600 XT killer on their hands. Not only is this part designed to perform better than a 6800 GS, but NVIDIA is hoping to keep it price competitive with ATI's upper midrange. Did we mention it also requires no external power?

In our conversations with NVIDIA about this launch, they really tried to drive home the efficiency message. They like to claim that their parts have fewer transistors and provide performance similar to or greater than competing ATI GPUs (ignoring the fact that the R5xx GPU actually has more features than the G70 and processes everything at full precision). When sitting in on a PR meeting, it's easy to dismiss such claims as hype and fluff, but seeing the specs and performance of the 7600 GT coupled with its lack of power connector and compact thermal solution opened up our eyes to what efficiency can mean for the end user. This is what you get packed into this sleek midrange part:

7600 GT
5 vertex pipes
12 pixel pipes
8 ROPs
560 MHz core clock
1400 MHz memory data rate
256MB of memory on a 128bit bus
$180 - $230

And as NVIDIA wants this card to evolve into the successor to the 6600 GT, we get all of that in a neat little package:



Now that we've taken a look at what NVIDIA is offering this time around, let us take a step back and absorb the competitive landscape.

Index The Competition
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  • Regs - Thursday, March 9, 2006 - link

    I can agree with that. SLI is clearly still a segregated part of the market.

    It's welcome...but...segregated.
    Reply
  • Ozenmacher - Thursday, March 9, 2006 - link

    Yes, good point. Or atleast use a different color or formatted bar so it is easy to distingush on another. Reply
  • smitty3268 - Thursday, March 9, 2006 - link

    Yes, that is the by far the biggest complaint I have about recent AT GPU reviews. Please, please put SLI/CF tests in a seperate graph from single card tests. Reply
  • Zoomer - Monday, March 13, 2006 - link

    Ditto. SLI is really a retarded marketing move and I hate nVidia for starting this.

    Look at all the recent mobo designs. Due to some weird fascination for SLI, almost all of them have weird slot designs with few PCI slots.
    Reply
  • PrinceGaz - Friday, March 10, 2006 - link

    I agree too, SLI/Crossfire results should be in a seperate graph. Reply
  • JNo - Monday, March 13, 2006 - link

    Me too Reply
  • Ozenmacher - Thursday, March 9, 2006 - link

    Oh, is there anyway you can allow post editing so I can change my bone-headed spelling errors ^^ Reply
  • frostyrox - Thursday, March 9, 2006 - link

    Derek, all these new cards say on the box "Built for Windows Vista", but i don't see anywhere that they support HDCP (High Bandwidth Content Protection). If i'm not mistaken HD-DVD and Blu-ray are going to be upon us soon, and they both will require hdcp compliant components, specifically your monitor and videocard. Seeing as these cards just came out and theyre boasting of Windows Vista compliance, could u possibly ellaborate on this for me. I seen to be missing something, thanks. Reply
  • Zoomer - Monday, March 13, 2006 - link

    Vista doesn't require HDCP. These cards, and many previous cards, will work just fine with vista.

    Only playing HD content with stock windows, stock everything, etc will require HDCP.
    Reply
  • Phantronius - Thursday, March 9, 2006 - link

    I see no reason to part with my 7800GTX OC 256meg from BFG just yet Reply

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