Between a Rock and a Hard Launch

In the wake of the recent, very successful hard launch of the X1900 series by ATI, NVIDIA has had quite a bit of pressure placed on them to make up for the stumbles that they have had with 7800 GTX 512 availability and the limited regional availability of the 7300 series at launch. We have certainly been putting a lot of pressure on these companies to deliver tangible product on the day of a launch. Doing so helps reviewers and consumers alike. We are able to report on a product that we know exists, and we are better able to make a solid recommendation about what to buy. Those interested in the cards don't have to wait for some far off date in the future to get their hands on hardware. Hard launches are a good thing and we want to keep seeing them happen.

And, as is usually the case, we would love to see even more: more parts, more stores with parts, and more countries included at launch. But these kinds of things tend to get a little complicated, and sometimes we end up in situations like what we see today.

We have full retail boxes from both BFG and EVGA. NVIDIA is calling this a hard launch, and we know that they have product out there. Only, no one can buy it until Sunday and Monday. The reason for this is that Best Buy is working with NVIDIA on this launch, and they will start selling their stock on Sunday. NVIDIA has informed us that Friday, Saturday, and Sunday are poor days to launch new products, and in order to get the word out before Best Buy started selling cards, the most logical choice is to launch today. Right?

So, we are left with an odd situation where NVIDIA is launching a product that will be available in a brick and mortar store before it is available online, but without immediate availability at launch. This time, we're asking what you think. Is this a good thing? Certainly, getting parts out to physical locations anywhere near a launch is a great thing, but what do we need to see from a company in order to call something a hard launch?

This time around, we will adopt a wait-and-see attitude. We will base future reaction to and analysis of launches like this on what actually happens with this launch (when we go to Best Buy Sunday, there had better be some parts on the shelf) and the feedback that we get from our readers. The power is in your hands; let us know what you think in the comments.

UPDATE: We stand corrected. It has been brought to our attention that CompUSA has 7800 GS boards and is selling them. With that, we are quite impressed with the level of hardness that NVIDIA has brought forth: it's right off the end of the Mohs' scale.

Index The Card and The Test
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  • artifex - Thursday, February 2, 2006 - link

    quote:

    Certainly getting parts out to physical locations anywhere near a lunch is a great thing


    Maybe; do those chips come with DIPs? :)
  • Cygni - Thursday, February 2, 2006 - link

    Beat me to it. :D
  • DerekWilson - Thursday, February 2, 2006 - link

    Gotta love those crazy typos that OpenOffice.org doesn't catch for me. Fixed.

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