Closing Thoughts

While this may technically be the conclusion of this specific review, in many ways the launch of NVIDIA’s new RTX 20 series Super cards is the start of something bigger. With video card launches set only days apart, NVIDIA has – if unexpectedly – fired the first salvo in the latest battle for the high-end of the video card market. In doing so, they’ve improved the value on their Turing cards by a moderate but much-needed margin, and in the process have set the pace for the cards to follow. So although today is NVIDIA’s day, in practice this launch part of a much larger picture that will become much clearer in a few days.

What then, does the launch of the RTX 20 series Super cards mean for the market? Looking solely within the NVIDIA product stack for the moment, it’s a welcome development for a line of cards that was big on die size but short on value. But this is mid-generation kicker that is just that: a refresh of existing hardware. The new Super parts are still based on the same TU104 and TU106 GPUs that have been on the market since the latter part of 2018, and as they are still the most cutting-edge GPUs out there in terms of features, they’re not at risk of getting outdated any time soon. The flip side of that coin is that since this is a refresh, NVIDIA isn’t bringing anything new to the table in terms of hardware features. This is, above all else, a modest realignment of NVIDIA’s product stack to ensure they remain competitive while spurring some new video card sales in slow market.

The good news then is that if you are in the market for buying a video card – particularly for new system builds – then this latest round in the GPU wars means that the amount of performance you get for the money is getting even better. The GeForce RTX 2060 Super is all but an RTX 2070 in name and in price, delivering virtually identical performance for $100 less than the original RTX 2070. And the GeForce RTX 2070 Super, while not quite a facsimile of the RTX 2080, delivers much of those gains, offering 96% of the RTX 2080’s performance for 71% of the price – or nearly some $200 cheaper than what that level of performance cost just last month. All told, both cards are about 15% faster than their direct, non-Super predecessors, which is not a massive performance gain, but is a welcome one.

For buyers looking to upgrade, however, things are a bit trickier. NVIDIA’s realignment improves their price-to-performance ratio; however, it doesn’t get around the fact that within NVIDIA’s lineup, none of the Turing architecture video cards deliver a full generational performance upgrade over their predecessors; the performance, partially a consequence of going with 12nm, just isn’t there. So these new Super cards don’t change the calculus involved in deciding whether to upgrade from Pascal – that it’s probably best to hold of until the next real generation of cards. However Maxwell (GTX 900 series) owners have a little more thinking to do, as this realignment means that GTX 980 and GTX 970 owners finally have similarly priced upgrades that are more than true generational updates in features and performance.

Past that, because the new Super cards are so similar to their predecessors, there’s little to say that we haven’t already touched on before. Despite tinkering with clockspeeds and SM counts, NVIDIA has held the line on energy efficiency, so the new Super cards slot in nicely within the Turing product family. Energy efficiency hasn’t gone up, but it also hasn’t gone down, and the Turing lineup remains the most energy efficient line of cards out there. Similarly, NVIDIA remains unchallenged in terms of hardware features, as they will remain the only vendor shipping hardware ray tracing and variable rate shading technology for 2019.

But with that said, we don’t have the complete picture of the high-end video card market; that will only come once AMD’s cards launch in a few days. Given that AMD’s cards actually go on sale first here – NVIDIA will follow 2 days later – there’s really no sense in making specific suggestions at this time. Rather we’ll see where the dust settles on July 7th when AMD’s new Radeon cards launch. So in many respects, today’s NVIDIA launch is a prelude of a more important battle that takes place in a few days.

In the meantime, by launching their cards first, NVIDIA gets the first-mover advantage. They have shown their hand with better priced Turing cards, a modest improvement that none the less addresses NVIDIA’s one real weakness with the RTX 20 series. Now it’s going to be up to AMD to make the second move, and decide how they want to respond to NVIDIA. It risks becoming a bit of an exaggered stratagem at this point, but as the most important event to happen since the launch of the RTX 20 series almost a year ago, we’re about to see some of the most exciting times of the 2019 unfold in the video card market.

Power, Temperatures, & Noise
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  • eek2121 - Wednesday, July 3, 2019 - link

    Why wasn't the Radeon VII included in the charts? Just curious, I may have missed why as I only skimmed the article. I'll stick with my 1080ti for now. It does a great job and costed me quite a bit less than current top of the line NVIDIA cards. Maybe next year NVIDIA will offer something worth having.
  • Kevin G - Wednesday, July 3, 2019 - link

    Hrm. Looking at the cards else where, it appears that the RTX 2070 Super supports nvLink. A dual RTX 2070 Super is an interesting alternative to the RTX 2080 and RTX 2080 Super which might lead in performance per dollar over those cards. A dual RTX 2070 Super setup might give a single RTX 2080 Ti a performance challenge due to the higher clocks on the RTX 2070 Super. This would be an intersting thing to test alongside the RTX 2080 Super.
  • isthisavailable - Wednesday, July 3, 2019 - link

    Meanwhile, rip us budget plebs who were looking for improvements in $100-150 range. The 1650 is a huge disappointment and I see no new cards from AMD on the horizon.
  • Ananke - Wednesday, July 3, 2019 - link

    I've got RX590 for $160 a month ago, and it does everything 1080p on Ultra settings. I bet AMD will have at least a dozen cards under $200 range. 7nm tech makes things quadro chipper for them. I am not bashing NVidia technology but it's simply pricey for a retail consumer. Apparently the future will be renting play time from cloud gaming aka Google Play
  • scineram - Saturday, July 6, 2019 - link

    They certainly have the Navi14 chip on the horizon. Probably in the fall, maybe 24-32 CU.
  • rtho782 - Wednesday, July 3, 2019 - link

    Hm, the benchmarks are very limited, it would be much better if some other gpus (1080ti? 980ti? etc) were in it!
  • imaheadcase - Wednesday, July 3, 2019 - link

    He mentioned it will be in full review of the new amd card.
  • alexdi - Wednesday, July 3, 2019 - link

    Blah, blah, whatever. They still cost too much. The 'cheap' card you dismissed is priced like the flagship ten years ago. Real incomes have, if anything, gone down. If Nvidia wants to be the Apple of GPUs, they're welcome to it, but they're going end to with similar marketshare in the desktop space.
  • yacoub35 - Wednesday, July 3, 2019 - link

    I wish I could see how the 2060 Super compares to the previous generation like the GTX 1070. I can't even do that in your Bench, apparently, which is disappointing. Have to go searching other sites to find the answer to the most important question of just how much greater performance a 2060 Super offers over the GTX 1070 or 1070 Ti.
  • milkod2001 - Wednesday, July 3, 2019 - link

    What did you find out? That 1070 Ti is pretty much on pair with: 2060 Super?

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