AMD Announces Radeon RX 5700 XT & RX 5700: The Next Gen of AMD Video Cards Starts on July 7th At $449/$379

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• arakan94 - Monday, June 10, 2019 - link

  AMD needs to keep reasonable margins - at least 45%. They tried to offer stuff at very low prices for a long time and often had significantly better value than Nvidia and still didn't gain very much market share (volume would offset lower margin). So I imagine they thought "fuck it" and went for normal pricing this time - same thing for Ryzen 3000.. No more charity prices.
  
  If Nvidia lowers prices, then AMD will lower as well but there is no reason to aggressively undercut them. I mean.. Look at average gamers - Nvidia releases overpriced shit with often worse value than Pascal and people still buy it. How do you compete with that mentality?
  
  Also, inflation. 300$ now isn't 300$ ten years ago.

• Meteor2 - Tuesday, June 11, 2019 - link

  Yeah, but I think it’s widely that in tech, cash prices don’t go up. Maybe they will no longer go down over time as they have in previous decades, but people just don’t accept steep prices rises for tech. Apple’s iphone sales are dropping for a reason, even with the boom of the Chinese middle class.

• rarson - Thursday, June 20, 2019 - link

  "Yeah, but I think it’s widely that in tech, cash prices don’t go up. Maybe they will no longer go down over time as they have in previous decades, but people just don’t accept steep prices rises for tech."
  
  That's absurd. Prices do indeed go up, and they have for years. 2 decades ago, a high-end consumer graphics card was $299. Even if we adjust for inflation, that's only $469. That's a far cry from the $1200 that the 2080 Ti commands. Granted, the performance range of graphics hardware is a lot greater now than it was back then, but that doesn't change the fact that people are indeed willing to pay greater prices for better performance.

• Qasar - Friday, June 21, 2019 - link

  " but that doesn't change the fact that people are indeed willing to pay greater prices for better performance "
  maybe you are willing to pay, but not all of us, at some point, there has to be a price that is just too high, and the prices that nvidia charges for the 2070 and up, is at that point, the 2080 and titan, are well passed that point

• Meteor2 - Sunday, June 30, 2019 - link

  I would posit that the FX5900 and Radeon 9800 are better references, which launched at $499. That’s when the top-of-the-range was clearly established.
  
  Nvidia have jacked that up to $699 and more; too much.

• wumpus - Tuesday, June 11, 2019 - link

  Margins don't help if you don't have volume. They still need to cover the NRE (design costs) of the boards and those prices aren't helping. It's pretty bad when your competitor can slap on 20% more transistors and pass on the "raytracing tax" on consumers and you can't really compete with those boards.

• Gastec - Tuesday, June 11, 2019 - link

  How many Watts does your Radeon VII consume?

• eva02langley - Thursday, June 13, 2019 - link

  Similar to the 2080. You can even achieve better power than the 2080 when undervolting the card.
  
  Basically, Vega 7nm is roughly on par with Turing in term of power basically making RDNA supposed to be around 25-35% more efficient than Turing.
  
  That's with the numbers provided, of course. We will find out in July.

• Meteor2 - Tuesday, June 11, 2019 - link

  Let’s be clear.
  
  The 5700XT is $449 vs $499 for the 2070, and is very slightly faster at 1440p. FPS/$ is better.
  
  The 5700 is $379 vs $349 for the 2060, and is slightly faster. FPS/$ about the same.
  
  These two cards are competitive. Nothing more, nothing less.

• webdoctors - Tuesday, June 11, 2019 - link

  Except they're being released a year later and all over the web and even on this site ppl kept saying the AMD cards would be hugely cheaper and ppl were getting ripped off. Now we find Radeon 7 and other new cards are priced about the same as Nvidia's cards.
  
  You mean all the anonymous kids posting on this site comments section were wrong? We're not going to get cards below cost? INCONCEIVABLE!