Conclusion & End Remarks

The iPhone XR is an interesting phone for Apple simply because of its price positioning. Starting at $749, it’s $250 cheaper than the base iPhone XS, and $350 cheaper than the iPhone XS Max. And this is a gap that continues straight up to the max capacity 256GB models. So the big question here for most users is if the iPhone XR’s differences represent reasonable compromises for the lower price.

From a design standpoint, the iPhone XR comes in the same industrial design as the iPhone XS variants – both of which follow up on the previous generation iPhone X. The big difference here is in the bezels, which are notably larger on the iPhone XR. It does not represent any deal-breaker for the phone and it’s something that I guess most users will get used to – but my gripe is still that with a $749 price tag, the design feels more like something that would have come from a budget smartphone. Apple’s choice of insisting on a symmetric bezel design isn’t something that I personally find appealing in this implementation – but I do know some other users prefer this kind of design over asymmetric bezels (though you could argue the notch makes it asymmetric anyhow…).

The one thing that surprised me the most when using the iPhone XR is that even though it’s a smaller phone than the XS Max, it doesn’t always actually feel all that smaller. Here the increased thickness of the phone does change the in-hand feel quite a lot, and it will feel bigger than you’d expect for a phone with its 75.7mm width.

The main (and most visible) difference between the XR and its XS is inarguably the screen. Among the reasons Apple is able to offer the XR at a cheaper price point is eschewing an OLED panel in favor of a more traditional LCD. In terms of the fundamentals of the LCD in the iPhone XR, Apple continues to employ some of the best panels in the industry, and the iPhone XR is no exception to this. Brightness, contrast ratio (for an LCD), viewing angles, and colour calibration are all top-notch and will not disappoint.

The one area where I think Apple went too conservative is with the display resolution. For the majority of users this will be a subjective matter and it will depend on how they use their phones, but I personally found it among the larger compromises made, and something that would be a deciding factor for me to opt against getting the XR. For anybody else who never use their phones closer than at arm’s length or are less sensitive to the resolution difference, it should not represent any major drawback.

With that said, Apple’s choice to go with an LCD display has a very important side-effect for the iPhone XR: because it avoids the double-edged sword that is a higher-end OLED, it also avoids the technology's higher base power consumption. This increased base power consumption was the reason why the XS Max lasted a notably shorter period of time than the iPhone 8 Plus. The iPhone XR avoids this problem, and in conjunction with the fantastic A12 SoC, the phone is able to achieve Apple’s best ever battery results in our tests. Lasting 25% longer than the iPhone XS Max, this represents a major improvement in battery life and is going to make all the difference for users who value it above everything else. For those users, the cheaper iPhone XR may very well be the better choice.

The performance of the iPhone XR is very much in line with the XS – meaning you’ll be getting an industry leading experience. An important factor for users who value gaming a lot is that, as a side-effect of the lower-resolution screen, the iPhone XR gets better GPU performance and better power efficiency as the phone is only pushing 44% of the pixels of the XS Max. This means longer gaming battery runtimes in current games, and better experiences in future, more demanding games.

The camera on the iPhone XR is pretty straightforward: It’s the same fantastic experience as on the iPhone XS, with the only difference being that it lacks the telephoto lens. Apple’s strengths here are their absolutely great capture experience, which is among the most consistent of current generation smartphones, as well as class-leading picture quality that ties with the best of the competition. Low-light performance is good, but as was the case with the XS, the Android handset vendors have seen immense jumps over the last year due to their usage of computational photography and better sensors, and it’s something that Apple just currently lags behind at.

The lack of a telephoto lens is one of the more justifiable compromises for the lower prices – it’s something that I might miss, but it’s also not a deal-breaker for the phone and I could very easily live without it.

Finally, the big question is if the iPhone XR represents a good value and if it’s a viable choice for users. I think the deciding factor for most users is whether they find the design/ergonomics of the phone acceptable, as well as the display's pixel density. If so, then the iPhone XR certainly seems to represent a better value than the XS alternatives.

Wrapping things up, I find myself coming back to my final paragraph of the iPhone XS review, where I had mentioned that Apple is asking for a lot of money for their new models. At the time I thought that this was a risky pricing strategy for the company, and it seems that Apple is feeling some of the side-effects here as smartphone revenue has dropped year-over-year.

Similarly, I think the iPhone XR is also priced a tad too high, and if you’re not entrenched in the iOS ecosystem, there are better value alternatives. I count myself among those who wouldn’t buy a smartphone at this price, and certainly not if it does compromise on some features. In a way this might be the rationale of more users, and that’s probably why the iPhone XR has seen less demand than anticipated. With hindsight, I see now what I might have been wrong in thinking the XR would be the most popular model of this generation, as it’s not priced low enough to convince users to drop down from what they see as the better long-term investment of an XS variant. That is if they would buy a new iPhone at all this generation, which with the ever increasing prices, is an ever increasingly hard choice to make.

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  • soliloquist - Tuesday, February 5, 2019 - link

    From the charts, you are talking about 0.6 mm. Seems hard for me to believe that translates to "infinitely" more comfortable.
  • Andrei Frumusanu - Tuesday, February 5, 2019 - link

    As I mention in the review, it's not about absolute mm's, it's about the % difference. Take into account that what actually matters for in-hand feel is the edge thickness as well as the distance from edge to edge over the back. There is a very big difference in feel from the X/XS/XSM to the XR.
  • eastcoast_pete - Wednesday, February 6, 2019 - link

    While this is beyond the review of the phone itself, somebody else here pointed out that many buyers of such expensive phones will add a case to protect their investment. I certainly have a slim case around my (Android) phone. In that regard: Andrei, could you comment on drop resistance and likely damage? To be clear, I wouldn't expect you to actually try it out - not at those prices.
  • peterfares - Tuesday, February 5, 2019 - link

    0.6mm of extra thickness makes it too thick? I'm not sure I'd even be able to notice that.
  • colinstu - Tuesday, February 5, 2019 - link

    Man if I could get the XS Max with the XR's screen & price tag I'd be happy.
  • sing_electric - Tuesday, February 5, 2019 - link

    I still think that your initial guess - that the XR would be the best-selling model - will turn out to be true. Although launch dates/quarters of iPhones certainly bring a sales bump, the VAST majority of users out there just walk into a store when they've paid off their old phone, or it's starting to die, or they just feel like it's time, not caring whether the model launched a day ago or 6 months ago.

    Those people will buy the phone that looks like an iPhone and suits their budget - and that's going to be the XR. Moreover, by putting the XR in the MIDDLE size-wise, people who prefer bigger phones (which, based on people I've seen, includes a lot of older people with so-so vision, who wouldn't care about resolution), customers who walk in with say, an iPhone 7 Plus will look at the XR and not feel that it's a "step down" in terms of size, meaning that the XR is likely going to be an upgrade path for both budget-conscious owners of 4.7" iPhones AND the larger 5.5" Plus models.
  • howieb2001 - Tuesday, February 5, 2019 - link

    My wife has my XS Max as I prefer the XR. Couldn't care less about bezels, benchmarks and the like. This phone does everything very smoothly and has fantastic battery life. You can hammer it mercilessly for an 18 hour day and you won't get anywhere near to draining it. The camera is close to Pixel 3 standards. Great phone.
  • rrinker - Tuesday, February 5, 2019 - link

    I'm still using a 5S (go ahead, laugh, but it works perfectly fine, battery still lasts me all day, nothing wrong with it). All this talk of display and bezels - really? Panning a slight bezel is the whole reason we're in these stupid crazy phone wars in the first place. I'm an engineer, not a designer - I don't give a hoot as long as it works. In fact, the wider bezels just makes it easier to hold the phone without accidentally touching the screen and making pages flip or something else happen that you don't want. The screen density on the XR is exactly the same as my 5S. Close up - without magnification, I can't see the pixels. It's PLENTY sharp enough. A special zoom camera? My 5S already gets better photos at concerts than my GF's Samsung, which is also a WAY too huge a phone to hold to boot. The XR is probably still too big but there's not a lot of options these days. I have a tablet for reading, I don;t need my phone to be tablet size to make a damn phone call and occasionally web browse or read emails while on the go. The real question is, why WOULDN'T I get the XR as an upgrade, over the others. The others don't really do anything better for the extra money, and frankly I've never been a big fan of OLED displays. 4 year life span? See my first sentence. I keep using things until they break beyond economical repair. I'd still be on my old iPad if I hadn;t fallen asleep while reading on the patio last Summer and dropped it, it was the first one that had a lightning connector, still worked fine and did what I need a tablet to do, no reason for an upgrade just for the sake up upgrading. XR seems to be my best choice to upgrade if I bother - really can;t see a compelling reason to stop using the 5S yet though.
  • ZeroPointEF - Tuesday, February 5, 2019 - link

    I agree. I was in the market for a new phone, and picked up an XR for US$375. It is one of the best decisions I have made. I get 3 to 4 days out of a single battery charge, the screen is fantastic, and it is comfortable to hold. For someone that had nothing but disdain for iPhone, the changes that they made for the X series were just right for me to embrace the device. Android was always a sad comparison to my Windows Phone devices, but now I am firmly entrenched in the iOS and iPhone camp. If the XR still had a home button and didn't have the notch, I am not sure that the experience would have been as wonderful as it has been.
  • cha0z_ - Monday, February 11, 2019 - link

    375$ for that phone is more than a great price.

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