Today Apple announced their third quarter results for their fiscal year 2016. Much like last quarter, Apple has struggled to maintain the sales pace of the iPhone 6s, compared to the iPhone 6. For the quarter, Apple had revenues of $42.358 billion, which is down 11% from a year ago. Gross margin was $16.106 billion, down from $19.681 billion in Q3 2015, and percentage wise it is 38.0%. Operating income was $10.1 billion, down from $14.1 billion last year, and net income was down almost $3 billion to $7.8 billion. Diluted earnings per share were $1.42, down from $1.85 a year ago. Despite the lower quarter, Apple did beat expectations which has helped their share price in after-hours trading.

Apple Q3 2016 Financial Results (GAAP)
  Q3'2016 Q2'2015 Q3'2015
Revenue (in Billions USD) $42.358 $50.557 $49.605
Gross Margin (in Billions USD) $16.106 $19.921 $19.681
Operating Income (in Billions USD) $10.105 $13.987 $14.473
Net Income (in Billions USD) $7.796 $10.516 $10.677
Margins 38.0% 39.4% 39.7%
Earnings per Share (in USD) $1.42 $1.90 $1.85

Apple announced a dividend of $0.57 per share payable on August 11th to shareholders of record as of August 8th. They also returned over $13 billion during Q3 through share buy-backs and dividends, and they have completed almost $177 billion of their $250 billion capital return program.

iPhone sales are far and away the largest part of the company, and this quarter Apple sold 40.4 million handsets. That is down from the 51.2 million last quarter, and 47.5 million in Q3 2015, meaning iPhone sales were down 15% year-over-year. This resulted in revenue of $24 billion, down 23% from a year ago. It’s certainly a noticeable drop, and it shows just how successful the iPhone 6 was when it launched.

Moving on, iPad sales continued their slow and steady decline. Sales of the tablet were just a hair under ten million for the quarter, which is a drop of 9% year-over-year. Revenue was $4.9 billion, which is up 7%. A year ago, the average selling price of the iPad was $415, but this quarter, average selling price for the iPad rose $85 to $490. Declining sales of the iPad Mini, as well as new sales of the higher priced iPad Pro are certainly the case, but Apple doesn’t break out the numbers for individual models to know just how much each was a factor.

The Mac didn’t fare very well either, with unit sales of 4.25 million, which is down 11% year-over-year. This resulted in revenue of $5.24 billion, down 13%. With basically no Mac refreshes in a long time, they are no longer outperforming the PC market as a whole, which was the case for the last while.

Apple’s “Other Products” includes Apple TV, Apple Watch, Beats, iPods, and accessories, and while none of this is broken down by sub-category, the Other Products as a whole also fell 16% in revenue compared to Q3 2015, with revenues for this quarter of $2.22 billion.

Apple Q3 2016 Device Sales (thousands)
  Q3'2016 Q2'2016 Q3'2015 Seq Change Year/Year Change
iPhone 40,399 51,193 47,534 -21% -15%
iPad 9,950 10,251 10,931 -3% -9%
Mac 4,252 4,034 4,796 +5% -11%

The one segment in which Apple had strong growth was their Services segment. Services grew by 19% compared to Q3 2015, with revenue of $5.976 billion, which is up almost a billion or 19% year-over-year. Q2 2016 revenue was pretty much the same at $5.991 billion, meaning services have once again outpaced both Mac and iPad sales, and now represent the second largest segment at Apple.

Apple Q3 2016 Revenue by Product (billions)
  Q3'2016 Q2'2016 Q3'2015 Revenue for current quarter
iPhone $24.048 $32.857 $31.368 56.8%
iPad $4.876 $4.413 $4.538 11.5%
Mac $5.239 $5.107 $6.030 12.4%
iTunes/Software/Services $5.976 $5.991 $5.028 14.1%
Other Products $2.219 $2.189 $2.641 5.2%

Overall, it’s the second consecutive quarter of revenue loss, and last quarter was the first time that happened since Q1 2003, so Apple is in somewhat unfamiliar territory. Their guidance for next quarter is $45.5 to $47.5 billion, and margins between 37.5% and 38%. That guidance is also for a loss of revenue, since Q4 2015 had the company coming in at $51.5 billion, and 39.9% margins. It will be interesting to see if hardware refreshes in the fall can stop the drop in sales.

Source: Apple Investor Relations

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  • cmdrdredd - Wednesday, July 27, 2016 - link

    Every phone ever released is a refresh though. Reply
  • FunBunny2 - Wednesday, July 27, 2016 - link

    until someone invents a battery with at least 100% more energy density than present ones, there's not much more function that can fit in a phone or watch and still last long enough to be desirable. Reply
  • name99 - Wednesday, July 27, 2016 - link

    "Much like last quarter, Apple has struggled to maintain the sales pace of the iPhone 6s, compared to the iPhone 6."

    This represents a misunderstanding of Apple's sales patterns. Look at the graph:
    http://cdn.macrumors.com/article-new/2016/07/Scree...

    IMHO the interesting and relevant fact of that graph is that the BIG Apple jumps are at the "visually" new models --- big jump at iPhone 5 and iPhone 6, flat for the iPhone 5S and 6S.
    (I think the graph also shows that things change slower than people expect --- the iPhone 4 was, IMHO, the first iPhone that really hit it out of the park, but it took a while, not really until the iPhone 4S, for "society" to realize the significance of the product. Relevant to the Apple Watch...)

    The real question, then, is will the iPhone 7 be more compelling than the 6? (ie will Apple just pick up the crowd who are renewing their phones after two years, or significant new sales?) Who knows; but Apple clearly are trying to push 3D Touch and Wide Gamut as reasons you notice everyday (in how you use the phone and what you see there) to upgrade.

    (They may also do something to give the product line more heft in the mid-range, not just the high-end. The 6 will be two years old by then, and missing wide gamut and 3D touch, but otherwise still a nice developer target --- 64 bit, reasonable amount of RAM, large retina screen, touchID. Especially in India and China, we might see Apple pushing the SE and the 6 [or a rebranded 6, something like the SE+] hard to sell into the middle class, at around the $350 to $450 price point.
    My guess is the numbers for next year this time will show essentially flat phone revenue, but rather higher sales, reflecting more sales of this mid-range phones and Apple accepting that this is the only place left to grow.)
    Reply
  • FunBunny2 - Thursday, July 28, 2016 - link

    -- The real question, then, is will the iPhone 7 be more compelling than the 6?

    what function, must have division, can the 7 have? without that question answered, we live in a "good enough" Dark Age of stasis. iPhone 1 had cap touch screen. and for a few years, only iPhone had it. the distinguishing parts since then, i.e. camera, are bought-in anyways.
    Reply
  • juned393 - Friday, March 31, 2017 - link

    Yup you are absolutely correct but no one can replace the revenue of whatsapp plus...
    https://wildtricks.com/download-whatsapp-plus-apk-...
    Reply
  • falak - Wednesday, September 9, 2020 - link

    https://www.thenora.co.uk/hacking-apps-games/ Reply

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