Camera Architecture and UX

The camera of the HTC 10 is one of the most important aspects to examine. While the HTC One M7 was a big leap forward for HTC, in the years since we’ve seen a general stagnation on HTC’s part. The One M8 was effectively identical to the One M7 for the rear camera other than the addition of a depth-sensing camera and the deletion of OIS. The One M9 shipped with a camera that was a disappointment at best due to a lack of OIS and extremely poor image processing algorithms. The lack fast auto-focus mechanisms like phase-detect AF and rangefinder-guided contrast AF also significantly impacted the user experience, as did the long focus and capture times. While there were a lot of problems with the One M9, the poor camera was one major dealbreaker. Even if RAW output could be respectable, it’s impossible to recommend a phone when you have to boot up a laptop to process an image any time you want something to share on social media.

While HTC could continue to ship mediocre cameras, it’s probably not a far leap to say that doing so would make them irrelevant in the high-end smartphone market when devices like the Nexus 5X, OnePlus 3, and iPhone SE are all shipping pretty great cameras for less than 400 USD. To figure out whether the HTC 10’s camera is competitive, we can start by looking at the basic specs of the camera before diving deeper.

HTC Flagship Cameras
  HTC One M9 HTC 10
Front Camera 4MP 5.0MP
Front Camera - Sensor Omnivision OV4688
(2 µm, 1/3")
Samsung S5K4E6
(1.34 µm, 1/4")
Front Camera - Focal Length 3.82mm (26.8mm eff) 2.34mm (23mm eff)
Front Camera - Max Aperture F/2.0 F/1.8
Rear Camera 20MP 12MP
Rear Camera - Sensor Toshiba T4KA7
(1.12 µm, 1/2.4")
Sony IMX377
(1.55 µm, 1/2.3")
Rear Camera - Focal Length 4.73mm (27.8mm eff) 4.58mm (26mm eff)
Rear Camera - Max Aperture F/2.2 F/1.8

At a high level, it seems that HTC has learned a lot from their previous cameras in a lot of ways by integrating a high-quality sensor, as well as a laser auto-focus module. The IMX377 isn’t necessarily anything new, but HTC’s use of a wide aperture distinguishes it from other devices using the same sensor. Really, the only notable point of concern here is the 26mm equivalent focal length which makes for a very wide field of view. While this may sound like a good thing to have, generally speaking it seems that reducing focal length is generally done to reduce the thickness of the optics stack. Combined with the wide aperture I suspect that this may affect overall performance. The HTC 10 already has a noticeable camera hump so I suspect that increasing this hump to improve optical performance wouldn’t be that noticeable.

Overall, the architecture of the camera on the HTC 10 isn’t necessarily exotic, but it’s starting at a good place. The large sensor, pixel size, and wide aperture along with OIS should mean good things for low light sensitivity and laser AF should make for fast focusing if done right. The improved ISP in the Snapdragon 820 should also help with image processing quality, but this is conditional on whether HTC has done their part. I should also mention that the front-facing camera is automatically one of the best I’ve ever seen on the basis of having an actual VCM and OIS which allows for the camera to actually focus on a subject rather than focusing at infinity.

Before we get into image quality though I want to discuss the user experience that comes with using the camera on the HTC 10. The easiest place to start is the camera application itself, which launches quickly. However, the gesture to launch the camera application is swiping downwards twice on the display. This gesture works, but it’s honestly fairly slow and I suspect that a double press of a volume button with the screen off would be a much faster gesture. Other than this issue though, the camera app launches fast enough that the latency doesn’t stick out as a sore point.

Getting into the camera app itself, the UI has been significantly updated relative to previous devices. While the UI is going to be immediately familiar and easy to use for pretty much anyone, it retains a clean look that is generally not seen in Android devices. Following with navigation conventions for Android, rather than placing an overflow button in the UI there is just a slide-out drawer for all of the settings and camera modes which is simple and clean. The only real complaint I have here is that pressing the back button will exit the camera app entirely rather than close the overflow drawer, which is somewhat unnatural.

The extra camera modes are also generally implemented sensibly, but from a UX perspective the Zoe camera mode is not the best as Google’s photo gallery application doesn’t integrate the 720p video and photo into a single “photo” as seen in previous implementations of Zoe with HTC Gallery, and similar features on other devices. Pro mode continues to be included and while the ability to change all sliders all at once is kind of interesting to have, practically speaking it really just makes it easy to clutter the screen with a bunch of sliders. I’m not totally sold on the design of the Pro camera mode, but this is mostly a minor complaint so I wouldn’t put too much emphasis here.

Other than some minor usability issues I honestly didn’t find a lot wrong with the design of the camera application. HTC isn’t doing anything that sticks out as exceptionally poor here, and there is a noticeable level of restraint as the camera application isn’t overflowing with random camera features that you probably won’t use. The camera app works well for the most part, and UX niggles like the over-sensitive laser AF block detection have been resolved. There is always room to improve with things like only presenting one slider at a time in pro mode and setting the back button to close the settings drawer instead of closing the camera app, but these are things that would probably take a few days of implementation and testing at most.

The final point in the user experience I want to talk about before we get into discussions of video and image quality is the speed of the HTC 10’s camera with regard to capture and focus latency. It’s probably not entirely unfair to say that poor latency in this regard can ruin the experience because poor auto-focus and capture latency make it easy to miss the moment you want to capture. While our testing is inevitably going to be a phone sitting perfectly still in a tripod with a fairly obvious focus target the reality of real-world use is going to be taking out a phone, opening the app, and waiting maybe half a second for the device to focus before tapping the capture button and putting the phone away. In order to try and include this as a part of the evaluation process we test how quickly the device can focus and capture on our standard ISO chart in strong lighting conditions at base ISO.

Camera Focus Latency (Shooting ISO 12233 Target)

Looking at the focus test HTC has improved dramatically since the One M9 in daytime as the time of flight sensor allows for some estimation of where to focus before contrast detection does the fine adjustment. While it is faster than the iPhone 6s in daytime scenarios what should be noted here is that HTC’s contrast AF algorithm seems to be honestly rather poor in low light even with laser AF helping to guide the contrast AF search. The speed isn’t really the problem, but I’ve just seen it miss time and time again in low light scenarios and this is a major disadvantage relative to the Galaxy S7, iPhone 6s, and LG G5. While it’s probably no surprise that the Galaxy S7 is just better by miles due to the 12MP of phase detection pixels, the iPhone 6s and LG G5 shouldn’t be clearly superior to the HTC 10 here.

Camera Shot Latency (Shooting ISO 12233 Target)

Camera Latency (Shooting ISO 12233 Target)

In capture latency the HTC 10 is appreciably faster than the One M9 to the extent that it feels about as fast as the One M8 but it’s still not really that quick. It might be appealing to point the blame at the eMMC used but the HTC 10 has highly variable capture latency even in daytime scenarios. While profiling will give the data that engineering needs to actually get to the bottom of this, I suspect that HDR processing is the bigger bottleneck here as capture latency tends to be significantly reduced if you disable HDR.

Overall, the HTC 10 has a decent base for a camera. It’s not going to win awards for innovation, but as OEMs converge on the “ideal” camera I’m not really sure that innovation really matters anymore so much as integration and execution. In that regard, HTC is doing the best that they’ve ever done, with a large sensor in both total area and pixel size, decent resolution, a clean and intuitive camera UI, and competitive camera latency. Relative to the competition, I would say that the Galaxy S7 is clearly better on the basis of dramatically lower latency, but relative to other devices the HTC 10 puts up a respectable showing. The only area that really needs attention by the next generation would be more reliable contrast AF in low light.

Battery Life and Charge Time Still Image Performance
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  • Zoomer - Thursday, September 22, 2016 - link

    It's not ten times better in the way that a BMW M7 isn't ten times better than a Tata Nano. That doesn't make it vastly better than a BLU.
  • ACM.1899 - Friday, September 23, 2016 - link

    i meant if your LCD, Speakers,Buttons, antennas, Charging circuit ... maintain their quality in long term. AND how REPAIRABLE it is.
    or more importantly Battery.
    or the Rom lasts longer before becoming laggy. or how manufacturers support the phone or developers with their custom roms.
  • ACM.1899 - Friday, September 23, 2016 - link

    not the best example though , but i see your point..
    because almost everybody can afford the best smartphone and when spending a lot of money , he/she would rather not to spend anytime soon.
    like you buy shoes ; you can spend 150$ (50+50+50, three new cheap shoes every year) or 150$ (good quality shoes) every 3 years.(fixed prices and incomes)
  • ACM.1899 - Friday, September 23, 2016 - link

    and of course it depends on how you use it.if you run a lot then you need good shoes.
    but if you just dial and text then a nokia 3310 is more than enough for you.
  • techconc - Monday, September 26, 2016 - link

    I have no issue with you feeling good about your $60 phone. That's great. I'm truly happy for you. That said, your claim that purchasing high end phones isn't sustainable is provably incorrect. For many people, the smartphone is the computing device that people use for the better part of the day. It shouldn't be difficult to understand that even people with lower income would choose to indulge on this particular product category.
  • Impulses - Thursday, September 22, 2016 - link

    Glad you put this review out Josh, having read it I'm a little more inclined to pick a 10 up if the Pixels disappoint me... Despite all the enthusiast belly aching, people tend to keep phones longer those days and are thus much more likely to pick up a flagship model later in it's cycle.

    Shoot, I went thru three phones in three years (all HTC) before finally keeping one longer than that, still clinging to my N5... Not using my phone for gaming or as my primary camera has really made things like battery life, software, general design, and unique features the biggest differentiators.

    Good old N5 got at least two of those right, really starting to want something with better battery life even after a cell swap and wireless chargers all over the house... Gotten quite used to those tho, hoping the Pixel's glass back means it's back in.
  • nukmichael - Sunday, September 25, 2016 - link

    Why NFC looks still active in the battery test ?? Shouldn't be closed?
  • DaFireStorm - Tuesday, September 27, 2016 - link

    Great review. I use an HTC 10 and have become of the WiFi woes of this device but I think this may be the only review to have picked up on the WiFi problems.
  • Badelhas - Tuesday, October 17, 2017 - link

    Hi there. I just upgraded from the M8 and the wifi is not Wi-Fi range is very weak, used to be able to watch videos on the bedroom or kitchen and now it's impossible. Am I the only one? Is there anything we can do to fix it?

    Cheers
  • axcelred - Tuesday, November 22, 2016 - link

    Thank you for this review, it really helped me make a decision. I was looking at so many midrange and high end flagship phones but wanted an overall good experience and low light camera as my main point to shoot. Mainly in home or social gathering use that has mid to subtle lighting and can pick up details in the shadows with less noise. Coming from a camera on a Lumia, it's hard to let go ir find something that performed similarly. With the current Black Friday 2016 - 200 dollars off, I purchased one; everything in the price range of 399-499, didn't have great reviews for these conditions and even some of the higher end phones. It may not be the fastest or have the latest processor, but it is stable, solid, and has a great community from HTC's commitments and XDA surrounded it and that is important. Really appreciate this and the in-depth reviews this site provides.

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