Windows 10 Privacy

There has been an enormous amount of talk lately about Windows 10’s privacy settings, and what this means for people who use Windows 10. Yes, Windows 10 does do more with your data than any previous version of Windows, but that is not always a bad thing.

Many of the services which are designed to help you are going to require access to your information in order to function. Cortana can’t let you know about an upcoming event if it doesn’t have access to your calendar. The state of the world in 2015 is that in order for these types of services to work, you have to let them have access to your information. Cortana, as an example, does not live in a vacuum, and these same types of features are certainly prevalent on other operating systems too. Google Now is a great example of a service which people have come to really appreciate, and the very things they appreciate are based on the fact that it has a lot of access to your personal information.

Any person that is concerned about what Microsoft is collecting and how they are using it should really start by reading their Privacy Statement and getting an understanding about what is collected and what it is used for. Some of this is obvious, like Microsoft needs to provide access to your information if requested by a court order. Microsoft is not above the law. Some of it is not as obvious though, like what is your advertising ID.

Windows 10 is a free upgrade, but regardless of Windows 10 many of the services which are associated with it are free as well, such as outlook.com. Microsoft is paying for these services with advertising much like many other web services. In order to provide you with more relevant ads, you have an advertising ID associated with your account. Some people may not like this, and the privacy settings to turn this off can be found in Settings under the Privacy header. There are also more settings within Edge which let you enable Do Not Track requests and more.

Edge Privacy Settings

Search Privacy Settings

A lot of the discussion about privacy is how so much of this is on be default, and that is certainly true. If you choose Express Settings during setup, a lot of this is enabled. You can also choose Custom and choose what you want turned on during setup. Other services like Cortana are Opt-In, and will prompt you for consent the first time you try to access it. If you don’t want Cortana to access your information, please turn Cortana off.

For people that would like to read more about the individual features of Windows 10 and their privacy concerns, Microsoft has a Windows 10 Privacy FAQ page which you can take a look at. This goes over all of the features, what they do, and how you can turn them off. I really encourage users that are concerned to read this over.

Let’s be honest here for a minute though. The privacy concerns are certainly not overblown, but for most people, they will make the trade-off of less privacy if it means an improved experience. The textbook example here is advertising, where in order to deliver relevant ads to the user (or rather not serve them useless ads) the ad service must be able to learn something about the user and their preferences. Microsoft is certainly not the first company to do this, and Windows 10 is not even the first version of Windows where this is an issue. Many of these same concerns could be had with Windows 8 as well. But I think services like Cortana that are so proactive can touch a nerve with the privacy conscious and that is 100% fine. If you are concerned, the best thing to do is to read the privacy statement and adjust your settings accordingly.

Windows Hello and Passport Windows 10 Editions
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  • Brett Howse - Friday, August 28, 2015 - link

    If you are talking about Family Safety, it needs to explicitly be turned on, and it's been there since Vista. And, when you log in, there is a prompt every time letting you know the account is monitored with family safety. This is not new to Windows 10.
  • jameskatt - Friday, August 28, 2015 - link

    Privacy is a concern. After all, Microsoft IS STORING your data on its servers. And it can EXTRACT THAT DATA in order to send you reports about activities on your computers.

    So OBVIOUSLY, someone else can gain access to that data - for example the GOVERNMENT, THE NSA, THE FBI, THE POLICE, HACKERS, LAWYERS, etc. Anyone who wants data on you can obtain it straight from Microsoft. Microsoft has built the ultimate tracking system into Windows 10.
  • Notmyusualid - Friday, August 28, 2015 - link

    I completely agree.
  • name99 - Saturday, August 29, 2015 - link

    Shorter Brett (and a million other MS fans):
    "a thousand bugs, limitations, restrictions, and not yet implemented features that, on an Apple OS would be considered utterly unacceptable, are just fine in this context because it's MS'.

    I'm glad that MS has (finally) stepped up its game to some extent --- for example I hope the WiFi Sense stuff puts pressure on Apple to get its act together in this area --- but, come on, you know I am right about. Every damn page contains an apology for some problem or other with the OS. MS released this WAYYYY too soon; and unlike Apple they don't even have the excuse that "oh, we had to do it to hit our hardware dates" (an excuse that is wearing very thin with Apple, and if they can't release iOS 9 and OSX 10.11 essentially bug-free, I think it's time to decouple the OS releases from the new phone hardware, starting next year).
  • Vinchent - Saturday, August 29, 2015 - link

    I think that the key words for Windows 10 are redundancy and inconsistency. Ok, I've installed the new OS over W8 a couple of weeks ago, so it's a bit early to judge any OS whatsover but ""A good beginning makes a good ending".
    Dear Microsoft, we don't want apps. Do you get it? No apps on desktop machines. By now, 99% of desktop users use their PC only to work or play.
    We don't e won't use Cortana, we are faster by using mouse+keyboard.
    We will never open an app, we just use the browser for almost anything.
    We just use Edge to download Chrome (or whatever). Yeah it's good, but it's too late now.
    We are not happy with having 2 Control panels. 99% of the time, if we want to set things up, we will use the classic tools, which are way more powerful.
    My dream? When I install the new W10 I'd like to have just 2 options: Baby mode (with apps, cortana, edge) and classic mode (no apps, no redundancy, no garbage).
  • Ignatzz - Saturday, August 29, 2015 - link

    So how come everybody I know who's upgraded thinks Windows 10 stinks? As for me, it just won't upgrade - it fails every time.

    But there's also this:

    "Windows 7 is used by hundreds of millions of people, but its touch support is practically zero."

    Maybe that means there's still a large market for no touch screen. Speaking for myself, I see why you'd want touch screen on a computer that you carry with you, but I have zero interest in it for a home computer. The keyboard simply works better, and getting rid of it offers no real advantage.
  • Ignatzz - Saturday, August 29, 2015 - link

    I've often said that Windows does a good job with every OTHER operation system. XP was good, Vista was lousy. Windows 7 was good. Windows 8 was lousy.

    By going from 8 right to 10, they seem to have skipped the good one.
  • jabber - Saturday, August 29, 2015 - link

    Oh anyone who uses the term 'M$' loses all credibility instantly.

    Be a little more original please. Otherwise you look like 'new kid on the internet'.
  • cjcox - Monday, August 31, 2015 - link

    Article was a bit too "pro Microsoft" without pointing out all of the losses of feature / functionality, especially vs. Windows 7. I know we had to put the Zune software onto our Windows 10 because of all the features lacking in Groove. And the Zune software isn't supported anymore, but still the only full featured product that Microsoft made. Oh well. Microsoft continues to take many steps backwards... hard to figure out what their end goal is. So... Microsoft 10 adds features you likely don't care about, didn't ask for and removes many things you used to use. That's a better summary review.
  • cjs150 - Tuesday, September 1, 2015 - link

    cjcox: Having used w10 for several weeks now, I completely agree about Groove - I went back to Windows Media Player.

    There are good points and bad points in w10 (multiple desktops good, new start menu bad), but it feels slightly faster than w8.1 on my NUC

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