Windows 10 Privacy

There has been an enormous amount of talk lately about Windows 10’s privacy settings, and what this means for people who use Windows 10. Yes, Windows 10 does do more with your data than any previous version of Windows, but that is not always a bad thing.

Many of the services which are designed to help you are going to require access to your information in order to function. Cortana can’t let you know about an upcoming event if it doesn’t have access to your calendar. The state of the world in 2015 is that in order for these types of services to work, you have to let them have access to your information. Cortana, as an example, does not live in a vacuum, and these same types of features are certainly prevalent on other operating systems too. Google Now is a great example of a service which people have come to really appreciate, and the very things they appreciate are based on the fact that it has a lot of access to your personal information.

Any person that is concerned about what Microsoft is collecting and how they are using it should really start by reading their Privacy Statement and getting an understanding about what is collected and what it is used for. Some of this is obvious, like Microsoft needs to provide access to your information if requested by a court order. Microsoft is not above the law. Some of it is not as obvious though, like what is your advertising ID.

Windows 10 is a free upgrade, but regardless of Windows 10 many of the services which are associated with it are free as well, such as outlook.com. Microsoft is paying for these services with advertising much like many other web services. In order to provide you with more relevant ads, you have an advertising ID associated with your account. Some people may not like this, and the privacy settings to turn this off can be found in Settings under the Privacy header. There are also more settings within Edge which let you enable Do Not Track requests and more.

Edge Privacy Settings

Search Privacy Settings

A lot of the discussion about privacy is how so much of this is on be default, and that is certainly true. If you choose Express Settings during setup, a lot of this is enabled. You can also choose Custom and choose what you want turned on during setup. Other services like Cortana are Opt-In, and will prompt you for consent the first time you try to access it. If you don’t want Cortana to access your information, please turn Cortana off.

For people that would like to read more about the individual features of Windows 10 and their privacy concerns, Microsoft has a Windows 10 Privacy FAQ page which you can take a look at. This goes over all of the features, what they do, and how you can turn them off. I really encourage users that are concerned to read this over.

Let’s be honest here for a minute though. The privacy concerns are certainly not overblown, but for most people, they will make the trade-off of less privacy if it means an improved experience. The textbook example here is advertising, where in order to deliver relevant ads to the user (or rather not serve them useless ads) the ad service must be able to learn something about the user and their preferences. Microsoft is certainly not the first company to do this, and Windows 10 is not even the first version of Windows where this is an issue. Many of these same concerns could be had with Windows 8 as well. But I think services like Cortana that are so proactive can touch a nerve with the privacy conscious and that is 100% fine. If you are concerned, the best thing to do is to read the privacy statement and adjust your settings accordingly.

Windows Hello and Passport Windows 10 Editions
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  • boeush - Thursday, August 27, 2015 - link

    When had MS *ever* released a new product version (whether OS or not) that wasn't half-baked? This is SOP for MS. The rule of thumb with MS products has always been, and continues to be: unless you want to bleed on the bleeding edge, wait for SP1 before installing.
  • Fiernaq - Wednesday, August 26, 2015 - link

    The ability to scroll inactive windows is awesome. I currently use a third party tool to gain that functionality called X Mouse Button Control. There's one other feature I use that program for, though, and if that feature is also included in Windows 10 then I can finally drop that program (as nice as it is) from my list of "install this on every computer I ever use" apps. That other feature is desktop icon placement saving/loading with keyboard shortcut. Does anyone know if this feature has made it into Windows 10 yet?
  • thekdub - Wednesday, August 26, 2015 - link

    I like it. I upgraded from Win 7 Ultimate on a 5 y/o HP laptop as a sort of test platform before making the jump on my gaming desktop that currently has 8.1 Pro installed. No issues with the upgrade, definitely a lot easier than reinstalling Win 7 on a new SSD which was an absolute nightmare. Boot time is actually faster on the laptop, and it feels quicker overall despite having mostly older/slower hardware (though it does have a technically faster 850 EVO vs the 840 EVO in the desktop). I barely had any driver issues with the upgrade despite the outdated hardware, and even the otherwise terrible Radeon mobile drivers work like a charm without having to resort to Leshcat drivers. The UI looks cleaner and it's a pretty easy transition from 7 as far as usability. Most things are where you'd expect them to be and it's not hard to figure out the rest.

    I did end up installing Classic Shell as I still prefer how it organizes the start menu, although I do really like the ability to add and customize live tiles with the new start menu (however, they do take up more space than I'd like and it's quite ugly when you only have 3-4 tiles). I also had to use Classic Shell to match the color of my start menu and taskbar to my desktop, as the default options end up being pretty ugly outside of grey or black.

    With that being said, I'll wait till DX12 rolls out before I upgrade my desktop. I've been pretty happy with 8.1 once I installed Classic Shell and until games start using DX12 I see no real reason to upgrade right now. I anticipate the transition will be even easier with hardware that actually has Win 10 drivers available.
  • mrbofus - Wednesday, August 26, 2015 - link

    "With this release, the system now supports pen input for any text field. Let me say this again. Any text field now supports pen input."

    Wow, I would have assumed this was the case back with Windows 7, or at least 8. Crazy.
  • mrbofus - Wednesday, August 26, 2015 - link

    Great write-up, Brett! I love all the topics you cover in-depth! Excellent work.
  • HerveS94 - Wednesday, August 26, 2015 - link

    edge has so much potential, but so it has a long way to go before it takes over google chrome in terms of features etc.
  • Ratman6161 - Wednesday, August 26, 2015 - link

    Well its very sad that this turned into an I hate Microsoft rant/pissing contest practically with the first comment. What a waste of time. Windows 10 is not mandatory for anybody so if you don't like it and don't want it, then don't use it. Stick with whatever version you have if you want to or go download your favorite Linux distro if you don't want to use Windows at all.

    Or if you want to talk about it, please try to have an intelligent discussion. This is rapidly turning into the sort of mutual flame war that inevitably causes me to give up on web sites...or at least disregard their comments section.
  • Oxford Guy - Wednesday, August 26, 2015 - link

    "If you don't like Stalin killing people then don't live in Russia!"

    "If you don't like people running over grandmothers for fun with their cars then move out of that neighborhood!"

    "And, no one needs to use Windows once Windows 7 is no longer updated with security updates rather than hidden telemetry."
  • dmacfour - Friday, August 28, 2015 - link

    What an idiotic comparison.

    Nobody chooses to live in a authoritarian nation. You can't just opt out of it and choose a new country.

    Windows is a product that you choose to buy. They are legally mandated to serve you or your best interests. If you don't like it, use a competitor's OS, it's as simple as that.
  • mrbofus - Wednesday, August 26, 2015 - link

    "they are also scalable and can work on small phones, all the way up to large desktop devices, with different layouts depending on"

    On the "Mail, Calendar, and People" page, the last sentence of the second paragraph just cuts off mid-sentence.

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