Windows 10 Privacy

There has been an enormous amount of talk lately about Windows 10’s privacy settings, and what this means for people who use Windows 10. Yes, Windows 10 does do more with your data than any previous version of Windows, but that is not always a bad thing.

Many of the services which are designed to help you are going to require access to your information in order to function. Cortana can’t let you know about an upcoming event if it doesn’t have access to your calendar. The state of the world in 2015 is that in order for these types of services to work, you have to let them have access to your information. Cortana, as an example, does not live in a vacuum, and these same types of features are certainly prevalent on other operating systems too. Google Now is a great example of a service which people have come to really appreciate, and the very things they appreciate are based on the fact that it has a lot of access to your personal information.

Any person that is concerned about what Microsoft is collecting and how they are using it should really start by reading their Privacy Statement and getting an understanding about what is collected and what it is used for. Some of this is obvious, like Microsoft needs to provide access to your information if requested by a court order. Microsoft is not above the law. Some of it is not as obvious though, like what is your advertising ID.

Windows 10 is a free upgrade, but regardless of Windows 10 many of the services which are associated with it are free as well, such as outlook.com. Microsoft is paying for these services with advertising much like many other web services. In order to provide you with more relevant ads, you have an advertising ID associated with your account. Some people may not like this, and the privacy settings to turn this off can be found in Settings under the Privacy header. There are also more settings within Edge which let you enable Do Not Track requests and more.

Edge Privacy Settings

Search Privacy Settings

A lot of the discussion about privacy is how so much of this is on be default, and that is certainly true. If you choose Express Settings during setup, a lot of this is enabled. You can also choose Custom and choose what you want turned on during setup. Other services like Cortana are Opt-In, and will prompt you for consent the first time you try to access it. If you don’t want Cortana to access your information, please turn Cortana off.

For people that would like to read more about the individual features of Windows 10 and their privacy concerns, Microsoft has a Windows 10 Privacy FAQ page which you can take a look at. This goes over all of the features, what they do, and how you can turn them off. I really encourage users that are concerned to read this over.

Let’s be honest here for a minute though. The privacy concerns are certainly not overblown, but for most people, they will make the trade-off of less privacy if it means an improved experience. The textbook example here is advertising, where in order to deliver relevant ads to the user (or rather not serve them useless ads) the ad service must be able to learn something about the user and their preferences. Microsoft is certainly not the first company to do this, and Windows 10 is not even the first version of Windows where this is an issue. Many of these same concerns could be had with Windows 8 as well. But I think services like Cortana that are so proactive can touch a nerve with the privacy conscious and that is 100% fine. If you are concerned, the best thing to do is to read the privacy statement and adjust your settings accordingly.

Windows Hello and Passport Windows 10 Editions
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  • Brett Howse - Wednesday, August 26, 2015 - link

    Page 4 on Continuum. Overall it's a slight step back on touch.
  • marvdmartian - Wednesday, August 26, 2015 - link

    [from the last page of the article] "But is this going to be the upgrade to move people off of Windows 7? In my opinion, yes it is."

    Perhaps in your world. Not so much, in mine. Nor, in many people I've talked to, who are equally unimpressed with this latest version of Windows.

    In fact, so far, what I've seen (though, I admit, not yet experienced) of W10, I'd label it more of a Windows 8.2.....maybe 8.25. Still blocky looking. Still looks like the icons were drawn by a 3rd grader (no offense to the average 8 year old). Still.....just plain UGLY.

    I understand the reasoning for the postage stamp sized blocks, as it makes touch interface much easier. But if they want TRUE switch-ability between touch interface and mouse/keyboard usage, they need to change the look of things, to go with the 2nd choice. Then there's also the return to the 90's screen resolution. Necessary for touch interface, perhaps. But when a person has spent hundreds of dollars on a high resolution monitor, then "upgrades" to Windows 10 (8.25?), they do NOT want to have to dial back their resolution to that which was supported first by what? Windows 98??

    And don't even get me started in on the privacy issues. Yes, some people might not have a problem with the information Microsoft is gathering. But I'm betting plenty more will, once they're made aware of it. And for MS to force you to opt OUT of information gathering, makes them somewhat "big brother"-ish, in my book.

    Sorry, Brett, but in my book, Microsoft is quickly striking out with this operating system. As far as their support of Windows 7, don't be surprised if they don't extend it, just as they did with Windows XP, if the majority of 7 users don't bother upgrading to 10.
  • chrome_slinky - Wednesday, August 26, 2015 - link

    Unfortunately, for people who think, we must realize that the average user IS stupid, and FREE is making them weak in the knees.

    I will be on Windows 7 until 2020 at least, and carefully removed the "updates" which install more telemetry from my list of updates.

    BTW, you could always use the "illudium235 space modulator" to take care of things, couldn't you? <g>
  • uhuznaa - Wednesday, August 26, 2015 - link

    I'm sick of repeating this over and over but you really shouldn't confuse "is not interested in how computers work" with "stupid". I've seen people who are really bright in their fields totally struggling with their computers because they're just not interested in nor care for how these things work.

    It's like calling you "stupid" because you are not interested in knitting your own sweaters. I bet there are thousands of things you don't care for and are not interested in which others who are not necessarily smarter than you are really good in.

    On the other hand not understanding this may be reason enough to call you stupid.
  • Michael Bay - Wednesday, August 26, 2015 - link

    So, it`s you and your two and a half friends. Such tremendous loss for MS, certainly, somewhere in some basement Nadella is crying crocodile tears.
  • Da W - Wednesday, August 26, 2015 - link

    I moved from the FRENCH version of windows 7 to the FRENCH version of windows 8 to the FRENCH update of windows 8.1, somehow it installed the ENGLISH version of windows 10.
  • chrome_slinky - Wednesday, August 26, 2015 - link

    Zut alors!
  • Billy_Boy - Wednesday, August 26, 2015 - link

    The most thorough, well thought out review of ANY product I have read in a long, long time.

    Bravo!
  • milkod2001 - Wednesday, August 26, 2015 - link

    I gave it a try and got w10 installed on top of my w7. All took about 30 minutes. All applications/games are working which is great. But that got me thinking what is WINDOWS 10?

    It feels just like windows 7.1 upgrade. New graphic interface, better boot time and slightly faster copy of files. OK lets not forget dx12 and Cortana. It took MS 6 years since release of w7 to put together this massive update and call it w10. Now i get why MS gave it to us for FREE. It just could not dare to charge us for bunch of mediocre updates.

    Happy w10 user here :)

  • azazel1024 - Wednesday, August 26, 2015 - link

    Can I just say, if you are coming from Windows 7, Windows 10 is a fairly nice upgrade. If you are coming from Windows 8.1, especially if you have a touch interface, it is a serious reversion in almost every possible way. Most of the apps seems half finished at best. As eluded to in the story, the mail client is about 10 steps back from the one in 8.1. How basic is it to have the ability to change from conversation view? Photos app doesn't support the ability to view images by folder (which can be nice instead of seeing every single one of your pictures spread out by date). Edge can't download some file types, so you have to open them in IE11. If you want to change audio volume, there is no option to do that in the action center (plenty of room for a button for it). So for a tablet, you have to pull up the task bar to do it, which doesn't make sense. Want to change a wifi network? Oh, there is a button in the action center to do...oh, it only turns Wifi on and off...but, wait, there is an airplane mode button also in there to do that. Oh, you can long press on the wifi button, then go in to settings and then select a different wifi network. Want to change the brightness to anything other than 25/50/75/100%, long press again and go in to settings and then you can adjust it from 0-100% in 1% increments. But...why can't there at least be a 0% brightness on that short cut button? 25% is too bright in a dark room. WHY!

    Sooooooo much of Windows 10 from what I have seen is "why in the hell would you do it that way?" Sure, some stuff in 8.1 was non-intuitive and took awhile to get used to, but a lot of stuff was a quick gesture and done. Want to change the brightness or audio? Swipe in the charms bar, hit the button and adjust away. Now they are found in different places and one of them takes several extra actions to really be able to adjust where you want it. Many of the apps have lost functionality, even if they look a little nicer or have a few new and nice features. I love that Edge is faster, but it sucks for touch input now and a lot of features have been lost that were highly useful, even with keyboard and mouse input.

    Windows 10 at best feels half finished as an operating system. I don't mean "they'll innovate the 'OS as a Service that is Windows 10'". I mean, they needed to have spent at least a few more months baking this thing before sending it out the door and if a lot of this stuff isn't "changed" or give the user the ability to customize (why not add more options that you can add to the action center? What about allowing the user to ELIMINATE options in the action center too, I don't need half the crap that is in there as a short cut) then frankly Win 10 is a big step backward in a lot of ways.

    I am willing to give it a try for awhile, but I am itching every single day to reload Windows 8.1 on my Asus T100. I am certainly not going to load Windows 10 on any of my other machines for a very long time to come (either right before the 1 year upgrade period ends, or possibly never).

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