Let’s flash back to 2012. About three years ago, Windows 8, the last major release of Microsoft’s ubiquitous operating system, was released to manufacturers. This was to be Microsoft’s most ambitious release yet. Traditional PC sales were in decline, and more personal devices such as the iPad tablet were poised to end the dominant PC platform. Microsoft’s response to this was to change Windows more than in any previous release, in a bid to make it usable with the tablet form factor. Windows 8 launched in October 2012 to much fanfare.

Windows 8 Start Screen

There was much fanfare, but little in the way of sales. Yes, Microsoft did sell many copies of Windows 8, but it did not help the declining PC market rebound. Windows 8 came to be with a touch first interface, with a new Start Screen replacing the traditional Start Menu, and a new breed of Windows 8 apps, which run on the WinRT framework. These WinRT apps have been named many things over the past three years, starting with Metro apps. A trademark dispute ended that naming scheme though, and over time they have morphed from full screen apps to universal apps to Windows Store apps, and practically none of them were able to rival the older Win32 platform in popularity or productivity.

Windows 8 did bring some great features to Windows, but they were overshadowed by the major design shift which, while good as a touch based operating system, alienated many who still used Windows on a traditional desktop or notebook. The Start Screen was a big turn off to many people, and full screen apps were not very efficient on a large screen display. Even the multitasking in Windows 8 was less than ideal, with the initial release only allowing two Windows Store apps to be open at any one time, and the second was relegated to a small side bar.

Microsoft’s own faith in Windows 8 was clearly not strong. Only a couple of weeks after Windows 8 launched, they unceremoniously dumped the project head Steven Sinofsky from the company, and spent the next two years trying to make Windows 8 more usable on traditional mouse and keyboard type machines, which were the vast majority of Windows devices in the hands of users. Windows 8.1 arrived and fixed some of the key issues with Windows 8, and 8.1 Update launched with the ability to boot to the desktop, and avoid the touch interface almost completely if you wanted to.

Windows 10 Start Menu and Desktop view

When looking at Windows 10, I think it is pretty important to look back over the last three years, because none of this is ever built or designed in a vacuum. Microsoft has a huge number of devices running Windows, but a large majority of them are running Windows 7, which was an evolutionary desktop upgrade. Windows 8 struggled to ever take over any of that usage share. Windows 10 is Microsoft’s attempt to bridge the divide. Windows 7 is used by hundreds of millions of people, but its touch support is practically zero. Windows 8 works well in a touch scenario, but is not ideal for keyboard and mouse based devices. Windows 10 promises to be the version of Windows which bridges this gap.

Windows 10 brings about as much change as Windows 8 did, but in almost all cases it is going to be appreciated by users rather than avoided. It will run on a dizzying number of device types, including the traditional desktop, notebook, tablet, two-in-one, phone, IoT, Raspberry Pi, Hololens, Surface Hub, and even Xbox One. What it will bring to each of those device types is not the single interface that Windows 8 pushed on the desktop, but a unified app platform. Each device type will have its own interface, but the underlying app platform will allow developers to target a huge number of devices. And developer buy-in is the one thing Microsoft needs more than any other in order to make this vision succeed. For all of Windows 8’s quirks, it was really the lack of quality apps in the Windows Store which was the one hurdle Microsoft could not code around. Only time will tell whether or not the new model succeeds where the old one failed, but at the beginning of the life of Windows 10 we can go through all aspects of it and see what’s new, what’s changed, and how it fits in on today’s devices.

Return of the Desktop and Start Menu
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  • phoenix_rizzen - Tuesday, August 25, 2015 - link

    http://arstechnica.com/gadgets/2015/07/how-to-do-a...
  • Margalus - Wednesday, August 26, 2015 - link

    once you upgrade to win 10, you cannot upgrade again. You have to do a clean install with 10 after the upgrade is done. There are no problems then.
  • jjj - Tuesday, August 25, 2015 - link

    Win 10 feels like Microsoft is about to slip something in your drink and that's not acceptable.
    The likelyhood of DRM hardware seems very high. I suspect that was added to protect Oculus, to not let users buy a 50$ headset (intead of paying up to 10 times more for Oculus- for no good reason) and use just the Oculus software/store. But it won't be limited to just Oculus and hell knows how bad it can get in the years to come, especially when the press is more than happy to pretend all is ok. Any review should start and end by urging users not to touch it. Don't let Microsoft take over your machine.
  • Flunk - Tuesday, August 25, 2015 - link

    If you're running any copy of Windows you're too late to avoid Microsoft taking over your machine.
  • sorten - Tuesday, August 25, 2015 - link

    You think Microsoft modified their OS to favor a Facebook product?
  • prophet001 - Tuesday, August 25, 2015 - link

    Absolutely.

    How are people so naive as to believe there will be no form of 'payment' for something given to you for 'free'? Really? Have we learned nothing?
  • Notmyusualid - Tuesday, August 25, 2015 - link

    The 'if it is free - you are the product', does not apply here.

    There are paid editions of Win 10 too.
  • inighthawki - Tuesday, August 25, 2015 - link

    It is not free, it is a free upgrade to users who already purchased a previous edition. Big difference. Users who do not own windows or are buying a new PC still pay for a new license. Windows 10, like every version of windows before it, is not a free product.
  • Gigaplex - Wednesday, August 26, 2015 - link

    And it's only a free upgrade for a limited time.
  • chrome_slinky - Wednesday, August 26, 2015 - link

    It is FREE for NO ONE. It is, at best, a LICENSE TRADE. [and not a good one, as you have no concrete proof of your license - should the Microshaft server ever get compromised, you may be screwed]

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