Camera

The Lumia 735 is the first step under the other Lumias with PureView cameras. Although the definition of PureView has altered over the years, It appears that devices with Optical Image Stabilisation (OIS) are branded PureView, and those without are not. The 735 reaches a sort of middle ground though with it still having Zeiss optics on the 6.7 megapixel sensor. It only has a 1/3.4 inch sensor size, which is fairly small compared to something like the Lumia 930, but the aperture is f/1.9 which helps the camera bring in more light. The backside-illuminated image sensor is also in the 16:9 format, so widescreen images are not a crop of a 4:3 image.

One of the improvements on the Lumia 735 over higher model Lumias is the inclusion of a 5 megapixel front facing camera sensor, which is a big jump over the 0.9 megapixel version in the Lumia 830. This adds the ability to record 1080p on the front camera, in addition to the 5 MP stills. For anyone who uses Skype video calling often, or if you are enjoying the selfie craze, the much improved front camera will certainly be interesting.

Lumia 735 Front Camera (top left) Lumia 735 Rear Camera (top right) Lumia 930 Front Camera (bottom left) Lumia 930 rear camera (bottom right)

The specifications for the Lumia 735 do not give any more details on the front camera other than the increased megapixel count. The sensor size will certainly be much smaller than the rear sensor though, which means it will not be able to capture as much light. The aperture is f/2.4, further reducing its light gathering capabilities. We will not put the front camera through the same exhaustive testing as the rear camera, but to get a feel for the improvements to the front camera I did a couple of shots comparing the Lumia 735 front and rear cameras to the Lumia 930 front and rear cameras.

The 735 front camera is a big improvement on the 930. The Lumia 930 front camera image is washed out, dim, and full of jagged edges and loss of detail. However both front camera images lack the detail and capabilities of the rear cameras. It is certainly an improvement, but there could be a lot more improvement done to make this a true selfie phone.

To measure camera performance, we start with the ISO12233 test chart, which allows us to test for spatial resolution and what effect the ISP has on the image by attempting to remove aliasing.

ISO12233 Test Chart

The ISO12233 Test Chart is broken down into many sections to give a value to the amount of spatial resolution achieved in the overall image.

The 735 cannot resolve very fine detail, which means that when you start to crop the image, there is a loss of detail fairly early. This can be better viewed by looking at the Sagittal and Tangential lines.


The 735 starts to lose the ability to resolve detail around the 12 mark. It cannot quite resolve as much as the 830 can with the higher pixel count.


The same goes for the tangential lines, which begin to become murky around the 11-12 mark.

Controlled Scenes

To get a feeling for how the camera performs, we start with some controlled scenes and compare it to other devices. For the bright shot, there is plenty of light (well over 1100 lux) so you can get a feel for color reproduction. For the dark scenes, we set the lighting to 5 lux to get a feel for camera sensitivity.

The 735 does a nice job with the cast of this scene, getting the correct color balance and accurate colors from all of the items. This is a trend going forward on this phone. In well-lit scenes, it does very well.

The smaller sensor size and lack of Optical Image Stabilisation is counteracted by the larger pixel size and very low aperture on this phone. It does a reasonable job of pulling in light in dim scenes, but the images can be a bit grainy.

Outdoor Scenes (Night)

With a 1/3.4” sensor, the Lumia 735 is at a disadvantage against other Windows Phones like the Lumia 930, but it does share the same sensor size as the Lumia 830, which is a 10 megapixel camera versus the 6.7 megapixel camera in the 735. The smaller pixel size in the 830 is offset by Optical Image Stabilisation though, helping low light performance. Let us see how the 735 compares.

The f/1.9 and larger pixel size certainly helps the Lumia 735 with low light shots. There is quite a bit of graining in this image, but it is usable. That seems like faint praise, but truly it is a pretty demanding shot with the lighting in this scene.

Compared to the M8, the larger pixels in the HTC do a great job on this image, really pulling in a lot of light. The 735 does not fare as well.

Outdoor Scenes (Day)

During the daytime, there is generally enough usable light that even the smaller sensors have enough to work with.

I would have liked to get some images of flowers or something with more color, but this time of year there is not much color around. This shrub allows us to see the amount of detail available in the image though. At the default zoom, the Lumia 735 does quiet well. Where the sensor really loses out though is the ability to zoom.

Lumia 735 (top) vs Lumia 930 (bottom)

The Lumia 930 has a much larger sensor, and about three times the number of pixels, which gives it a lot more spatial resolution and the ability to crop photos without losing detail. The 735 camera is reasonable as long as you are not going to zoom.

I had the phone with me in Las Vegas for CES, so I was able to take some photos there as well. The results were all quite good for a midrange phone.

For day to day pictures, the Lumia 735 generally impressed me. It was always quick and easy to get a usable picture, as long as the camera app was set to quick launch. It does not have the imaging grunt of its higher priced brethren, but the camera is well suited for average scenes. It also does a reasonable job in lower light scenes with the larger pixels combined with the f/1.9 aperture. It cannot ultimately compete against the Lumia 930 or HTC One, but for a mid-range phone the camera can capture some nice images.

Capture Latency

Being able to take a picture quickly is important in many situations. There are a lot of factors that go into this, including camera app launch time, focus latency, and shot latency. We have seen a push in the smartphone industry to decrease the amount of time for focus, and some flagships have very good focus speeds now. Another latency is the shot time. Decreasing the amount of time between shots is very important as well. The Nokia Camera app has been very slow at this in the past, but Microsoft has updated the app tremendously to improve shot to shot time, as well as the camera launch time. The updated Lumia 930 does have this, however at the time of this review the new Lumia Camera app has not come to the 735, so we will also show the Microsoft camera app which is quicker.

Camera Focus Latency (Shooting ISO 12233 Target)Camera Shot Latency (Shooting ISO 12233 Target)Camera Latency (Shooting ISO 12233 Target)

The Microsoft camera app is likely going to get phased out with the Windows 10 update for phones. At the moment, it is only slightly faster for the overall image sequence, but it can capture images a bit quicker. The Nokia Camera app is a bit slower, but offers a lot more functionality such as full manual controls. This app will be superseded with the Lumia Camera app at some point, which should help with the shot to shot time. Some of the Lumia Camera features such as 4K video require a better ISP than the 735 has, but the increased shot speed, camera launch time, and image processing should get a nice boost with the update.

Looking at the times the Nokia Camera app is slightly quicker to focus, but shot to shot time is longer. Both values are unimpressive, so all we can hope for is the updated Camera app to trickle down to the lower end phones.

Video

The Lumia 735 will record video at 720p or 1080p, and at framerates of 24, 25, and 30 frames per second. The lack of 4K video is no surprise, since the ISP in the Snapdragon 400 cannot handle this, and the 6.7 MP sensor is too few pixels for 4K. The 735 also lacks the quad-microphone array of the 830, 930, and 1520, which allow those devices to record in Dolby Digital surround sound. Video recordings on the 735 are strictly stereo affairs.

The low pass audio filter helps with the wind noise, and the overall image quality is quite good for 1080p video. The 735 lacks Optical Image Stabilisation compared to the 830 and higher devices, so the video is not as smooth when walking around as one might hope.

Display Battery Life and Charging
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  • peterfares - Tuesday, February 3, 2015 - link

    PenTile screen? Yuck.
  • Paulo Constança - Tuesday, February 3, 2015 - link

    Great article as always! I decided to finally create an account just to comment on this one. I have this phone, bought it 3 when it barely came out to replace my old and ageing trustworthy Nokia 5800. I tried several phones before making the decision to buy this one, several androids from several brands, i even glimpsed at the iphone (but that one was is too expensive for my poor pockets), and then i tried windows phone on a low end device. After seeing how fast it was, i decided to search for the lumia phones. Seeing this one had just came out 2 weeks ago back then, i decided to check for the pricing, and it was with a great discount: Unlocked for 189€ (it was, and still is, 249€ in most stores), so I decided "what tha hell, let's jump into the windows phone and see what's it about.", as i pretty much already knew well what android and ios could offer me, and kept hearing how "bad and lacking windows phone was".

    God damn it's great!

    Phone runs super smooth, the hand feel is just right, screen has incredible colous, love the blacks, the entire system just pieces together incredibly well, and the so called "app lacking" problems are not nearly as close as people say it is: actually so far i haven't felt the need for any app that's lacking, even multilayer games a few of my collogues have and want me to play with them, i have them available on the store.

    I can't believe i went for 6 years with Nokia 5800 thinking not a single phone could replace it anytime soon, and it seems this one was a heck of a deal for the price i got it (it was back in November, it had just arrived to my country it seemed).

    Battery lasts for me 2 full days, and i do use the phone quite a lot during my day. Only thing i found sad to discover this one didn't have is the glance screen, but it's not that much of a big deal breaker.

    A few stores have knocked the price down to 199.90€ (unlocked, it's at 168€ in Vodafone right now, locked of course) recently, so this phone should start being a hit, IF people stop being idiots saying Windows Phone isn't any good and actually try it out.

    So far I don't have any problems with it, except for one: My wallet is screaming right now, as i just bought a second one to offer my sister for her 38th birthday haha. Got the Orange one for her as well, mine's the dark grey one.

    Slap on it a SD card and you wont have any storage issues. 16GB fast mSD cards run so cheap this days (8€), it's a steal really. I got a 64GB card for mine to store all the things and more though :)
  • faizoff - Tuesday, February 3, 2015 - link

    Just to piggyback on your comment, before I bought my first smartphone (iphone 4) in 2010 I had the Nokia 7250i since 2004. I too went with the older nokia phone for 6 years. I bought a cheap lumia 525 and I'm seriously thinking of getting a high end windows phone once my iphone 6 plus dies (probably another 4 yrs).
  • Cpt. Obvious - Tuesday, February 3, 2015 - link

    The Glance Screen is available as a download from the app-store. See: http://www.windowsphone.com/en-us/store/app/glance...
  • AlluringRaja - Friday, February 13, 2015 - link

    Yes I saw that but I think glance screen is not available to download for Lumia 520. There is no download button.
  • atata - Wednesday, February 4, 2015 - link

    Why you never test audio output quality from jack? Is no one listening to the music anymore?
  • cbf - Wednesday, February 4, 2015 - link

    Well, I guess this is good review for users outside the US. But why does Microsoft give you a phone to review that's not really available for sale here, or support the common US LTE bands?
  • BMNify - Thursday, February 5, 2015 - link

    Thanks for the review Brett, I have bought the dual sim Lumia 730 for $200 factory unlocked version, so its a very good deal when compared to the $375 Lumia 830 in my country. I was sick of carrying two phones and badly needed a dual sim phone and the Lumia 730 announcement got my interest.

    I don't like huge phones, so the 4.7inch screen is perfect for me, the OLED screen is of good quality, windows phone has the best implementation of MicroSD cards and thus storage is a non-issue, the phone design is nice with light weight and comfortable curves, got the Matte finish dark grey colour as i prefer matte finish and dark colours. The camera quality is actually good and can be bettered only by flagship phones, no other $200 phone can compete with Lumia 730 in this department !!

    Now, looking forward to Windows 10 technical preview, i know that the final W10 launch will be in Fall-2015 but its nice of Microsoft to allow direct OS updates via technical preview or preview for developers app.
  • loimlo - Saturday, February 7, 2015 - link

    The charge time is incredibly long given its battery capacity! Is it possible to charge the Lumia 735 using beefier chargers like 5V/1A or 5V/2A so as to reduce charge time?
  • BMNify - Saturday, February 7, 2015 - link

    Definitely, you can charge 730/735 with the beefier chargers, i charge my Lumia 730 Dual Sim with a 2A charger and i haven't timed it but its much much faster than the 0.75A charger i got in the box.

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