Final Words

Windows Phone 8.1 is a much needed and well thought out upgrade to the WP platform. Action Center is extremely well executed. The new keyboard brings the most polished implementation of shape writing to Windows Phone. IE11 is faster and more compatible than IE10. And Cortana offers hope in the way of eventually turning Windows Phone into even more of a personal digital assistant. The upgrades are solid.

In terms of high level features, Windows Phone 8.1 brings the platform up to near parity with Android and iOS. If what you’re doing is calendar, basic camera work, email, SMS, web browsing, Facebook and Twitter you can have a good experience on all three platforms. In fact, there’s an attention to detail that Microsoft exhibits in Windows Phone 8.1 that at times rivals that of Apple. I suspect this is why Windows Phone users, although a small portion of the market, are generally satisfied with their platform.

With Windows Phone however, Microsoft finds itself in a very frustrating position. It lacks the marketshare necessary to make Windows Phone a primary target for developers. Apps are more likely to launch first on Android and/or iOS. Part of the problem is one of marketshare, the other part is one of philosophy. For the past 3.5 years Microsoft needed to rev Windows Phone more frequently than Android or iOS, and it needed to be on the forefront of hardware adoption as well. For whatever reason, Microsoft did neither. Windows Phone saw, at best, as many major OS updates as Android/iOS, and at worst trailed the two in terms of minor updates. I’d argue that both Android and iOS changed more since Windows Phone’s introduction than WP itself, which shouldn’t be the case as both of those platforms are far older (and thus should be more mature/changing less substantially). On the hardware side, it’s important to note that no one ever wins by consciously choosing slower hardware. Building efficient software is one thing, but failing to use the latest hardware isn’t doing anyone any favors.

Last year saw Microsoft accelerate its software release cadence, and by the end of the year was on parity with Android in terms of high end Qualcomm silicon support. These two trends must continue through 2014 and beyond for Windows Phone to continue to grow. The UI needs regular updates/tweaks to keep it fresh but also keep it evolving towards perfection. With faster hardware on the horizon, Windows Phone can no longer be the last to support the latest platforms. I can’t say I have a ton of faith that Windows Phone will become the launch platform of choice for new silicon, but I do hope the lag between what is offered on Android and WP will narrow to at most a couple of quarters.

Microsoft has a huge opportunity in its universal app strategy. Being able to run the same app on smartphone, tablet, notebook and desktop is a sort of holy grail for the next stage in the computing evolution. I honestly see the biggest strength there in gaming, but for that to work out Microsoft not only needs to push its mobile hardware more than anyone else but it also needs to treat Xbox as a platform and not as a console.

So what about Windows Phone 8.1 today? The hardware is decent and the software just saw a solid upgrade. Going back to the platform after a significant hiatus I’m quickly reminded of why it is a reasonable third choice. I’m still not a fan of the overuse of text as a navigational element, but between Action Center and aggressive use of the start screen you should be able to avoid a lot of that. Personally I'd still prefer Android or iOS. The Google services experience is understandably better under Android and unless you're using Skype exclusively, messaging is better under Android and iOS. Then there's the third party app story. The Windows Phone Store is healthier today than it was four years ago, but if you want the latest and greatest apps as they hit the market you'll want to be on Android or iOS. (Can I also add that only having three brightness settings and a ton of devices that won't let you force the display on makes testing these things a nightmare?)

I believe Windows Phone’s biggest strength continues to be as an entry level smartphone platform. If you don’t need the flexibility and bleeding edge feature/app set that Android offers, and you don’t want to invest as much financially into moving to iOS, Windows Phone offers a unique middle ground between the two platforms. With the majority of growth in the smartphone space over the coming years moving to the entry level and mainstream segments, that’s Windows Phone’s real opportunity. What’s needed is the Moto G equivalent in the Windows Phone space. The high end Nokia devices are interesting from a camera perspective, but I suspect the real chance to win is if Nokia can point its camera excellence at a more mainstream price point.

WiFi/Data Sense, IE11 & Performance
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  • D1RTYD1Z619 - Monday, April 14, 2014 - link

    Owning a Windows Phone, Windows Phone 8 to be exact, has been the worst purchase of my life. The OS is such a huge piece of crap with many features missing that are included in Android. I will never buy or recommend a Windows Phone ever again.
  • Myrandex - Tuesday, April 15, 2014 - link

    Sorry about your experience. My wife and I both own WP 8 devices and are quite satisfied with them. I have an Android tablet too and I don't really feel like I am missing out of too many features compared to it. I don't have a file explorer on my phone, but I haven't been itching for one frequently either (in either platform). I had an iPhone prior (it was my work phone) and I enjoy this much better. Plus the camera continues to amaze me.
  • cditty - Tuesday, April 15, 2014 - link

    I have a Lumia Icon which was a replacement for the M8 version of HTC's One. The camera on a phone is a big deal to me (I take tons of pictures of my daughter). The M8 was a sleek phone, but that camera just doesn't cut it.

    I took the plunge on the 8.1 developer update (since it's free and it's the RTM bits). I am extremely happy with this phone now. I would say at this stage, I prefer it to Android. The Nokia camera app is fantastic and I got to keep it with the developer update.

    Microsoft is onto something with the cross device apps.
  • mebby - Friday, April 18, 2014 - link

    I replaced my iPhone 4S with a Lumia 1520. I was hesitant about getting a WP phone but once WP8 came out and there were phones with faster processors, I took the plunge. Have to say I really enjoy the 1520 and find it very useful. The area that WP8 (now WP8.1) is deficient is the internet-of-things apps. Using apps with devices like Roku, Sonos, etc. is problematic. Seems like you have to wait or deal with 3rd party apps from hobby programmers. The rest of the apps are not really an issue for me.

    I like the interface on WP8 and the 8.1 update (once I installed the dev preview) is like having a new phone. And I love the large screen on the 1520 though during the hotter months it is a little troublesome carrying in my jeans/pants.

    It is interesting - the 1st Android phones I looked at were a piece of crap. I vowed to never buy (or look at) again. Of course Android as an OS, and the hardware, have improved dramatically over the last 4 or so years. I would consider an Android (or iOS or WP) phone when I am looking for my next phone.
  • LarsBars - Tuesday, April 15, 2014 - link

    I would sign up for the developer preview and give 8.1 a shot.
  • StevoLincolnite - Tuesday, April 15, 2014 - link

    I have a Lumia 920 with Windows Phone 8 black and I absolutely love it.

    Majority of features that *I* need are available and work great.

    Windows Phone is more aligned to iOS in that it's simple and easy to use, whilst power users who love to tinker should really stick to Android where you can alter the OS far more.
  • Romberry - Tuesday, April 15, 2014 - link

    Your comment tells me nothing. Really. "A huge piece of crap" is both utterly non-descriptive and a complete overstatement. WP8 (and now 8.1) may not be your cup O' tea, but it's far from "a huge pile of crap." I moved to WP8 after a short stint with a Lumia 520 that I picked up for 60 bucks, no contract. As soon as I had Lumia Black firmware on the thing, I made the decision to move up to a slightly higher spec'd model based on the very good experience from the 520, and now that I'm in and familar with WP8/8.1, no way would I go back to competing platforms. In the low and midrange especially, there's nothing that comes close. On the high end? Can't say because I don't have a high end phone. But WP8/8.1 works very well even on that Lumia 520. Contrast and compare that to the experience of iOS users with previous gen hardware, and Android users on more platforms than I can count that never will get an update.

    Sorry that WP8 wasn't for you, but crap it is not.
  • darkich - Tuesday, April 15, 2014 - link

    It was an absolute crap for me too.
    Used Lumia 800 as a backup for my Galaxy S3, for 3 months.
    And even those short sessions with it, (while my S3 was charging over a half broken charger that i couldn't replace at a time) triggered an anxiety like sensation in me..a lifeless, horribly restricted UI, terrible browser and multitasking..not to mention the apps and..well, in my experience almost EVERYTHING about it was unbelievably inferior compared to the GS3..even the speed and stability of WP was revealed as nothing more than a myth.
    Yeah it worked decently but not at all better than Android!
  • tiupapa - Tuesday, April 15, 2014 - link

    Dude, the Windows phone 7 era was an absolute crap! Believe me, but as I got a lumia 520, at first I thought it was gonna be lumia 800 over again. . But I was wrong, the lumia 520, works 5x better than the former flagship, it was a huge gain for me that i just used my s2, just for playing games. But as a phone, and as a browser, i feel more at home with a windows phone
  • Sivar - Tuesday, April 15, 2014 - link

    It's funny, I had the opposite experience. The only electronics device I've ever despised more than the Galaxy S 3 is the Galaxy S. Samsung's hardware quality, QA, and attention to detail never fails to amaze me. The GS didn't even have a working GPS!
    Awkwardly placed options, random and extreme battery drain (sometimes 10+%/hr), and flakiness after a few days of power-on time that reminds me of Windows in the 90's (and this is Linux!).
    Unusually delicate glass, random unexplained app deaths without error message, complete inability to disable the "low battery" warning even if it's 3AM, odd difficulty in using Gmail contacts as phone contacts. The entire thing feels like a beta.

    My wife's Windows Phone, which cost quite a bit less, works absolutely flawlessly every time. Smooth animation, apps don't randomely die, battery life is excellent (though one can't reasonably compare dissimilar devices), and every app I looked for was in the store, even unusual ones like Chess By Post.
    I am curious as to what, specifically, made you feel so constrained in Windows Phone.

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