The Display

The big story behind the new iPad mini is of course its 7.85-inch Retina Display. We’re talking about the same 2048 x 1536 resolution as the iPad Air, but in a much smaller form factor. The result is the highest pixel density of any Apple display ships today, tying with the iPhone 5S. The impact on the overall experience is pretty significant. Text is obviously a lot sharper, but even graphics are a lot nicer to look at on the new Retina Display. The gains aren't quite as obvious as they were on the larger iPad, but after living with the Retina mini for a while I can't easily go back to the previous version.


iPad mini (left) vs. iPad mini with Retina Display (right)

I ran Marco Arment's image retention test on the Retina mini and didn't see even the slightest degree of image retention. My old, non-Retina iPad mini on the other hand exhibited image retention. I suspect Apple is multi-sourcing its displays here, which could obviously contribute to varied behavior. At least on the two minis I have, image retention isn't an issue.

In the conclusion of my iPad Air review I wrote about the new mini as finally being a no-compromises smaller iPad. Much like my assertions last year of a Retina mini not being in the cards, it turns out that I was wrong on this point as well. Although display resolution is no longer a concern on the mini, color gamut hasn’t changed between the old and new minis. A quick look at our gamut test gives us an idea of what’s going on:


The iPad mini with Retina Display has the same color gamut as the standard iPad mini, which is narrower than the iPad Air and less than the sRGB coverage we normally look for. The biggest issue here is that there are other smaller tablets in this price range that do offer sRGB coverage (e.g. Nexus 7, Kindle Fire HDX 8.9).

CalMAN Display Performance - Gamut Average dE 2000

I suspect the justification here is Apple likely views the bigger iPad as being a better fit for photographers/those who care about color reproduction, but it’s a shame that this is a tradeoff that exists between the two iPads especially given how good Apple is about sRGB coverage in nearly all of its other displays.

CalMAN Display Performance - Saturations Average dE 2000


One of the simplest visual tests is to use one of iOS 7’s more colorful wallpapers and compare the Retina mini and iPad Air side by side:


Pay attention to the color of the red triangles in the lower left


From left to right: iPad Air, iPad mini with Retina Display, iPad mini

The difference is small but apparent, particularly if you’re used to panels with full sRGB coverage like the iPad Air or any of the rMBPs/iMacs. The biggest deviations are in reds/blues and magenta in between as you can tell from the CIE chart above.

Within its gamut coverage, the mini’s panel is fairly accurate. A look at our GMB checker test shows performance competitive with the Nexus 7 and not far off the 4th generation iPad. Grayscale reproduction is also quite good. The display looks really good otherwise, but you don’t get the same visual punch you do on the iPad Air.

CalMAN Display Performance - Gretag Macbeth Average dE 2000

CalMAN Display Performance - Grayscale Average dE 2000

CalMAN Display Performance - White Point Average

Compared to the previous generation mini we’re obviously talking about a much better panel. But for those of you on the fence between the mini and Air, the Air does still hold a display advantage.

Black levels are competitive and contrast ratio stays fixed at around 800:1 regardless of whether we’re talking about max brightness or the 200 nits we run all of our battery life tests at. Max brightness is down a bit compared to the iPad Air.

Display Brightness - Black Level

Display Brightness - White Level

Display Contrast Ratio

The SoC & Performance Camera, WiFi & Cellular
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  • Graag - Saturday, November 16, 2013 - link

    The Ars review has a good image of the compromises you make using a nexus vs. a mini for web browsing in landscape; there are some significant disadvantages to a 16:10 aspect in a 7" device in that context.
  • lilo777 - Sunday, November 17, 2013 - link

    But do they have a good image of the totally unacceptable compromises you make watching videos on iPad tablets?
  • p_giguere1 - Sunday, November 17, 2013 - link

    It's mathematically impossible for a letterboxed video to appear smaller on an iPad mini (7.9" 4:3) than on a 7" 16:9 tablet like the Nexus 7, no matter the aspect ratio.

    A 16:9 video for example would have a 7.251" diagonal on an iPad mini and 6.815" diagonal on a Nexus 7.
  • ws3 - Saturday, November 16, 2013 - link

    There's a lot more to a display than PPI, isn't there?
  • socio-statistical - Monday, November 18, 2013 - link

    Ya gotta love the softball, rhetorical questions.
  • gorskiegangsta - Saturday, November 16, 2013 - link

    Can't possibly be because Apple actually makes good, solid products, can it? No. It has to be due to a wider "Apple love" conspiracy. /s

    Honestly, irrational-Apple-hate syndrome is just as bad as an irrational-Apple-love one, and the former is what you seem to have.
  • Graag - Saturday, November 16, 2013 - link

    >Honestly, irrational-Apple-hate syndrome is just as bad as an irrational-Apple-love one, and the former is what you seem to have.

    Not, it's worse. With irrational Apple love, at least your are irrationally loving a device *that you own*.

    With irrational Apple hate, you are irrationally hating a device that other people own.

    IOW, while it might be somewhat annoying for someone to go on and on about how much they love their car, phone, cat, etc., it is much less obnoxious than someone going on about how much they hate your car, phone, or cat.
  • Puberticus - Saturday, November 16, 2013 - link

    So what makes an Apple fan?
    I'll tell you: product reliability-at least for me.
    My mac has been cranking along since 2006. Other than updating the hard drive I've never had a problem. Nor has it ever ever crashed. I have no virus software installed -yet I have never, ever had a malware problem. I honestly cannot say the same for my Windows system at work.

    Your mileage may vary of course, but it's been my experience that if you buy an Apple gadget it works consistently and for a long time.
  • Brakken - Sunday, November 17, 2013 - link

    I was really disappointed last year when I first looked at the Mini: crappy screen and slow, slow processor. But then I ended up getting one, and was so impressed! A friend got the N1 v.1 and it was a great chance to compare.

    WHAT A JOKE!! I've owned three non-Apple devices and the N7 was more of the same, but wrapped in more hype. Thick, plasticy and cheap. Many go for the sales point, but after being there and doing that, I've had enough!

    N7 started running like it had a 386 in a few months, apps didn't scale up - just stretched out. Stock widgets were dull and let's state facts: Google vanilla has fewer functions than a skin from HTC or Samsung. No-no! You have to buy anything extra that's provided for free with a skin! Or download it from someone who wants full access to your contacts for a weather widget.

    Apple love is 11 outta 10 for reasons that will always remain outside of Fandroid perceptual filters due to the price. If you wish to buy a Chevvy, that's your deal. It really isn't up to you to trash someone who decides to buy a Honda. Or a Tesla.
  • stevesup - Sunday, November 17, 2013 - link

    10/10. Didn't happen here. That will come from Wired UK, which just gave the iPad Air 10/10. The retina Mini just might have to be an 11.

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