The Display

The big story behind the new iPad mini is of course its 7.85-inch Retina Display. We’re talking about the same 2048 x 1536 resolution as the iPad Air, but in a much smaller form factor. The result is the highest pixel density of any Apple display ships today, tying with the iPhone 5S. The impact on the overall experience is pretty significant. Text is obviously a lot sharper, but even graphics are a lot nicer to look at on the new Retina Display. The gains aren't quite as obvious as they were on the larger iPad, but after living with the Retina mini for a while I can't easily go back to the previous version.


iPad mini (left) vs. iPad mini with Retina Display (right)

I ran Marco Arment's image retention test on the Retina mini and didn't see even the slightest degree of image retention. My old, non-Retina iPad mini on the other hand exhibited image retention. I suspect Apple is multi-sourcing its displays here, which could obviously contribute to varied behavior. At least on the two minis I have, image retention isn't an issue.

In the conclusion of my iPad Air review I wrote about the new mini as finally being a no-compromises smaller iPad. Much like my assertions last year of a Retina mini not being in the cards, it turns out that I was wrong on this point as well. Although display resolution is no longer a concern on the mini, color gamut hasn’t changed between the old and new minis. A quick look at our gamut test gives us an idea of what’s going on:


The iPad mini with Retina Display has the same color gamut as the standard iPad mini, which is narrower than the iPad Air and less than the sRGB coverage we normally look for. The biggest issue here is that there are other smaller tablets in this price range that do offer sRGB coverage (e.g. Nexus 7, Kindle Fire HDX 8.9).

CalMAN Display Performance - Gamut Average dE 2000

I suspect the justification here is Apple likely views the bigger iPad as being a better fit for photographers/those who care about color reproduction, but it’s a shame that this is a tradeoff that exists between the two iPads especially given how good Apple is about sRGB coverage in nearly all of its other displays.

CalMAN Display Performance - Saturations Average dE 2000


One of the simplest visual tests is to use one of iOS 7’s more colorful wallpapers and compare the Retina mini and iPad Air side by side:


Pay attention to the color of the red triangles in the lower left


From left to right: iPad Air, iPad mini with Retina Display, iPad mini

The difference is small but apparent, particularly if you’re used to panels with full sRGB coverage like the iPad Air or any of the rMBPs/iMacs. The biggest deviations are in reds/blues and magenta in between as you can tell from the CIE chart above.

Within its gamut coverage, the mini’s panel is fairly accurate. A look at our GMB checker test shows performance competitive with the Nexus 7 and not far off the 4th generation iPad. Grayscale reproduction is also quite good. The display looks really good otherwise, but you don’t get the same visual punch you do on the iPad Air.

CalMAN Display Performance - Gretag Macbeth Average dE 2000

CalMAN Display Performance - Grayscale Average dE 2000

CalMAN Display Performance - White Point Average

Compared to the previous generation mini we’re obviously talking about a much better panel. But for those of you on the fence between the mini and Air, the Air does still hold a display advantage.

Black levels are competitive and contrast ratio stays fixed at around 800:1 regardless of whether we’re talking about max brightness or the 200 nits we run all of our battery life tests at. Max brightness is down a bit compared to the iPad Air.

Display Brightness - Black Level

Display Brightness - White Level

Display Contrast Ratio

The SoC & Performance Camera, WiFi & Cellular
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  • Daniel Egger - Saturday, November 16, 2013 - link

    Not sure what you're referring to. I'm a WP user and I wouldn't switch to either Android (which quite frankly sucks totally in my eyes for various reasons) or iOS (because I tend to treat my phones as phone mainly and I expect nothing but the best voice quality and long standby times and best usability which quite frankly still sucks for all current smartphones but the Lumias still offer the best compromise of all -- I certainly don't need the features of an iPhone and I won't pay 4 times the price for the same value as a phone). On the other side my main workhorse is a MBP and there's no device I could be (and have been since 2001) more productive on than a Mac, I also have two iPod Touches for casual games and music and I'm looking forward to getting the new Mini as well (although I did buy a Surface RT some time ago which still really sucks for anything but Web browsing/Flash video watching and working with Office documents).

    Although Anand really appreciates Apple products for personal and professional I don't think this site has a particular strong bias towards them, especially given the flood of recent Android reviews by Brian that received glowing verdicts. Also there're plenty of reviews of displays reviews, windows laptops and misc hardware like PSUs, GPUs, games, etc. all of which are not in any way related to Apple products.
  • Scannall - Saturday, November 16, 2013 - link

    The iPad is a much nicer device, and overall price is a wash. The ipad will still have great resale value in a couple years. The Nexus 7 will be a garage sale special. So upgrading will be cheaper, with the added benefit of using a better tablet.
  • Brakken - Sunday, November 17, 2013 - link

    A first time purchase seems to indicate a second time purchase. Which means spending even more money.

    The wonderful thing about the HTC's with dr beat and the Apple devices is great sound and (not so much for the HTC) a great music player. Android doesn't natively have such things, which means searching fro something that works. I know, I've tried.

    And being at college and having to carry around a rather elongated thing that MUST have a physical keyboard for use, or a wonderfully misplacable OneNote item, seems like missing the point.

    If you don't (or your daughter?) appreciate being able to whip out a device, make some notes, wherever one happens to be, and then get back to the next situation, then I'm not sure why you are bothering to cast aspersions here.

    Failing to understand the pleasure of a product that was designed in a particular way, that has an integrated OS that functions remarkably smoothly (even on three year old devices!), and that such things cost more to develop and produce, simply means that Apple products are not for you (or your daughter?)

    Please be aware that there are several million people who have different values, and 'nice' isn't what this review is about. It's about what the latest in SoC can achieve and the benefits of an integrated soft/hardware approach can bring. Perhaps Google/Android/Motorola/Asus/Whomever will get there one day, but not soon, I think.
  • melgross - Sunday, November 17, 2013 - link

    Have you not considered that he switched because their products actually are better? I think so. I've used many products over the years, but have always preferred Apple's.
  • akugami - Sunday, November 17, 2013 - link

    I felt all of the important points were touched on. Anand mentions that the device is very pricey, especially compared to its closest competitor the Nexus 7 as well as other tablets. Anand also mentions flaws and I felt he touched upon any relevant ones. Lets be honest, Apple has built a very solid tablet that is arguably one of the best. It is up to the consumer to decide whether that price premium is worth buying the N7 or iPad Mini.

    You also mention that "Apple can do no wrong" in reference to the supposed blind love that Anand has for Apple products shows where you are coming from and shows you already have a bias against Apple. Furthermore, this is an iPad Mini review. This is not a tablet shootout. The reviewer does NOT need to compare multiple devices or even mention any other device.
  • Mahadragon - Sunday, November 17, 2013 - link

    Apple sold 34 million iPhones in their last quarter, 9 million were sold in the opening weekend alone. Apple made $37 billion in revenue and are still the most valuable company in the world. You make it sound like the people at Anandtech are Apple fans. I have news for you, lots of people are Apple fans. Pull your head out of your behind. Apple has millions and millions of fans that buy their stuff every day.

    If Apple were some 2 bit company that made shoddy products then yes, I could understand your complaint about Anandtech being "biased" toward Apple products. That's not the case.
  • zeagus - Monday, November 18, 2013 - link

    The love at AT is for well designed and performant technology. Apple nails this more often than not. The "Apple Love" here knows only the bounds of the facts. They get dinged for what they fuck up on.
  • sundragon - Monday, November 18, 2013 - link

    As an owner of the 2012 and 2013 Nexus 7 and an owner of the new iPad Air, there is a vast difference. My 2012 was replaced 3x and the 2013 was replaced once because it had an issue.
    You get what you pay for
    2. The screen size difference between the Mini and 7 are a lot more than "almost identical" and the OS experience on a 7" display is horrible - it's not even close to being a "tablet experience" and feels like a large phone.
    3. Apps on iOS look much better and are better designed than on Android - Blame the devs because it's noticeable and I have both platforms. Some games (fonts and buttons) are unusable on the Nexus 7.
    4. I sold my Nexus 7 2013 because it just isn't there and I gave my 2012 to my niece and nephew.

    Ultimately the comparison of specs doesn't cut it for those of us who use both platforms. Plus the A7 runs circles around the Snapdragon S4... I may come back to Google in a few years but currently the Apps and experience just aren't fully baked. That's why Samsung puts 3-4GB of bloat skin to make it "acceptable".

    And before you go on about Open Source - None of the new Google apps are open source. Gmail, Calendar, Music, Movies, all the new Google apps are closed source... That's why every device is shipped with two email apps, the native android (open source that hasn't been updated in years) and Gmail. Google is slowly moving closed source for all their apps.

    P.S. People comment about how awful one platform is vs the other and they don't own the device they are critiquing - Which is absurd.
  • Tetracycloide - Saturday, November 16, 2013 - link

    The last paragraph where he still lists the display as an advantage for the mini retina even though the PPI is basically identical? Not sure if that's a good illustration of the point you're trying to make.
  • KPOM - Saturday, November 16, 2013 - link

    The iPad mini's screen is almost 43% larger with a virtually identical PPI, so in some respects it is an advantage. What amazes me is how so many Android fans harp on the iPhone's small screen size but treat a 43% screen area difference between Apple's 4x3 7.85" design and Google/Amazon's 16x9 7" design as if it's nothing.

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