The Display

The big story behind the new iPad mini is of course its 7.85-inch Retina Display. We’re talking about the same 2048 x 1536 resolution as the iPad Air, but in a much smaller form factor. The result is the highest pixel density of any Apple display ships today, tying with the iPhone 5S. The impact on the overall experience is pretty significant. Text is obviously a lot sharper, but even graphics are a lot nicer to look at on the new Retina Display. The gains aren't quite as obvious as they were on the larger iPad, but after living with the Retina mini for a while I can't easily go back to the previous version.


iPad mini (left) vs. iPad mini with Retina Display (right)

I ran Marco Arment's image retention test on the Retina mini and didn't see even the slightest degree of image retention. My old, non-Retina iPad mini on the other hand exhibited image retention. I suspect Apple is multi-sourcing its displays here, which could obviously contribute to varied behavior. At least on the two minis I have, image retention isn't an issue.

In the conclusion of my iPad Air review I wrote about the new mini as finally being a no-compromises smaller iPad. Much like my assertions last year of a Retina mini not being in the cards, it turns out that I was wrong on this point as well. Although display resolution is no longer a concern on the mini, color gamut hasn’t changed between the old and new minis. A quick look at our gamut test gives us an idea of what’s going on:


The iPad mini with Retina Display has the same color gamut as the standard iPad mini, which is narrower than the iPad Air and less than the sRGB coverage we normally look for. The biggest issue here is that there are other smaller tablets in this price range that do offer sRGB coverage (e.g. Nexus 7, Kindle Fire HDX 8.9).

CalMAN Display Performance - Gamut Average dE 2000

I suspect the justification here is Apple likely views the bigger iPad as being a better fit for photographers/those who care about color reproduction, but it’s a shame that this is a tradeoff that exists between the two iPads especially given how good Apple is about sRGB coverage in nearly all of its other displays.

CalMAN Display Performance - Saturations Average dE 2000


One of the simplest visual tests is to use one of iOS 7’s more colorful wallpapers and compare the Retina mini and iPad Air side by side:


Pay attention to the color of the red triangles in the lower left


From left to right: iPad Air, iPad mini with Retina Display, iPad mini

The difference is small but apparent, particularly if you’re used to panels with full sRGB coverage like the iPad Air or any of the rMBPs/iMacs. The biggest deviations are in reds/blues and magenta in between as you can tell from the CIE chart above.

Within its gamut coverage, the mini’s panel is fairly accurate. A look at our GMB checker test shows performance competitive with the Nexus 7 and not far off the 4th generation iPad. Grayscale reproduction is also quite good. The display looks really good otherwise, but you don’t get the same visual punch you do on the iPad Air.

CalMAN Display Performance - Gretag Macbeth Average dE 2000

CalMAN Display Performance - Grayscale Average dE 2000

CalMAN Display Performance - White Point Average

Compared to the previous generation mini we’re obviously talking about a much better panel. But for those of you on the fence between the mini and Air, the Air does still hold a display advantage.

Black levels are competitive and contrast ratio stays fixed at around 800:1 regardless of whether we’re talking about max brightness or the 200 nits we run all of our battery life tests at. Max brightness is down a bit compared to the iPad Air.

Display Brightness - Black Level

Display Brightness - White Level

Display Contrast Ratio

The SoC & Performance Camera, WiFi & Cellular
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  • BPB - Saturday, November 16, 2013 - link

    "The absolute quality of a product may have more importance to some than the quality/price ratio when comparing products that are all within one's budget. By your logic, why wouldn't one suggest an even cheaper tablet than the Nexus 7?"

    See my comment above. He called the Nexus "incredible" and "truly great". In my book that means really high quality. Show me a person who thinks that of the Hisense. I think comparing the Nexus 7 to the mini is comparing two high quality products. And one of them costs a lot less, at least for folks in my income bracket.

    Please understand, I have no problem with folks saying Apple products are good, really good. And I don't deny they are. I can't because I don't use them. The point in my original post is that if it's an Apple review at this site, it will be glowing.
  • EnzoFX - Saturday, November 16, 2013 - link

    Glowing sure, and rightly so. The N7 review was also glowing. Some people just like to whine no matter what. They like to come on here and lead us all down a pathetic back and forth. It surprises me the number of people who entertain comments like these. I would not normally, but after all these... Why bother? Why read Anandtech if you don't like the facts they present... I don't really care to hear an answer...
  • p_giguere1 - Saturday, November 16, 2013 - link

    Those "incredible" and "truly great" terms are relative to the competition and to our expectations, and quality level isn't as black and white as you make it sound.

    I'm sure that cheap Hisense tablet would have been considered high-quality if it had been released one year sooner. Just like the 2013 N7 probably won't be considered high-quality when you'll measure it against a 2014 N7, just like a 2012 N7 could hardy be called high-quality right now.

    The 2013 N7 was released (and reviewed) at a time when there was no Retina iPad mini. When the standard to beat was the regular iPad mini which had a relatively low-res display and an old SoC despite its higher price tag. Had the 2013 N7 be released right now, I'm sure the general tone reviewers would have had would have been a little different, because people's expectations would also have been higher just because the market has already changed since then.

    Anyway, why do selectively choose when the tone of reviewers matters? If Anand has a positive tone when reviewing the Nexus 7, that means it's an exceptional product that easily justifies its price tag compared to cheaper alternatives, yet when he does the same with the Retina iPad mini, it doesn't count and he's biased? What's the difference?
  • Puberticus - Saturday, November 16, 2013 - link

    Well look at the bright side: we won't have to fret for long.
    Displays are already as good as the eyeball can see. So what's left making it thinner, lighter and last longer? Whatever.

    Again IMHO, I think the iPad Air is pretty much the end of the line as far as added value goes. If I'm wrong, I'll be pleasantly surprised.
  • beggerking@yahoo.com - Monday, November 18, 2013 - link

    well, Anand had positive ton about Mac Air, which STILL HAS NO RETINA NOR TOUCHSCREEN display...

    in the mean time, everything else mid end or up has at least 1080p... even a Dell Venue Pro for $600 has 1080p with touch screen...
  • angermeans - Sunday, November 17, 2013 - link

    I've read all of your comments to this point. Your making it sound as if the Nexus 7 and iPad mini are on equal grounds and because of this people should choose cost every time. If you were right I would agree (such as they both ran the same software), but your not and not even close. I've got the 2013 N7 and the new iPad mini with retina display sitting right next to me. Last year I had both the 2012 N7 and iPad Mini original. In all your comments you forget one glaring fact and that is Eco system. Android tablets (even at their absolute best such as the N7) are no where even close to iOS. When people want a tablet they sent great tablet optimized apps and you don't get even close to tablet apps on the Nexus 7 (or other android tablets). The android tablet Eco system is so behind iOS that they don't even deserve to be in the same sentence together, but they often are. Yes, the N7 is a great value and has great hardware (although nowhere near apples tablets, but ill leave hardware out of this comment for now), but it is nothing more than a giant phone with giant oversized android apps. One will get a much better lifetime value with an iPad over an android tablet. This is why apple absolutely dominates the tablet market despite costing much more and their dominance is the reason companies like google have been forced to release low cost devices in the first place as they simply cannot even compete. This won't ever change no matter the hardware until the android app situation gets better and I just don't see it happening anytime soon. You can't even get an optimized twitter tablet app and when you finally do then samsung gobbles it up as an exclusive. This doesn't happen on iOS and the constant OS updates even make it better. My nexus 7 sadly has sat 90% of the time (despite being a great value) because of the reasons (among others such as constant lag on android platforms). Android tablets are nothing more than media consumption devices whereas iPads are so much more. No reason to be sore about it and the fact that Ananda gave a fair review while not pointing out the severe gap In the two Eco systems shows his non bias and straight review of the hardware.
  • akdj - Sunday, November 17, 2013 - link

    @Angermeans, so well and eloquently said. I own the Xoom, Note 2, and have had every iteration of iPad and iPhone (we have had a business for 22 years that has literally been transformed with the introduction of the iPad, it's 'Eco system' and the software available for productivity. We use them 60 hours a week in the field and they've replaced 70-80 pounds of gear we used for well over a decade and a half. I bought this year's Nex7 (I wasn't convinced, like Anand...that a retina or HiDPI screen would be included in this year's mini). Don't know why. I've been burned now twice...and while the Xoom still works fine for a few things (and as a 'Google' device was always up front to get updates), I can't get out of the Note contract fast enough (my daily driver is a 5s...my wife the iPhone 5). We bought it solely for the business and signing contracts and credit cards with Square. What a joke. We don't use it for either. In fact, for both contract signatures and credit card payments, the iPhone and iPad works faster and more efficiently
    I can't tell you how pissed off it makes you after downloading an app from the Play store only to see....'Not optimized for your device/tablet'. This is a phone app. Works just fine on the s4. Not the Note. Not the Nex 7. While the 2013 Nexus 7 is an incredible value with a phenomenal display and pretty decent/swift performance (TouchWiz is the Devil's UI!)---other than for surfing, email, maps or watching a movie, I find it useless in comparison with the iPad. It's wild to see such devoted Android fans jump in, take the time to comment, and attempt to discredit one of...if not the top tier of technological review teams on Al Gore's interwebs. I LOVE tech. I give them both a try. But just as Windows reigned supreme for a pair of decades when it came to software choice, the same is now try for iOS and tablet 'optimized' applications and software. Replacing FLIGHT BAGS! For crying out loud....Jep charts, ops guides and plates....40-50 pound commercial (& redundant with both pilot and F/O) pilot flight bags....history, replaced by a 1.3 pound iPad 2 (maybe some have upgrade to retina?).
    Doesn't matter WHAT you're into. There is 'an app for that'. In iOS. Not Android. Creative, photo/videography, writing, coding, gaming, productivity and 'office type suites', utilities and Topo maps....flight planning and GPS route following software, fuel calculators and guitar tuners, the list literally goes on forever! Jimi Hendrix? The Stones? Leonardo DaVinci in high resolution.....it's crazy the options that exist in iOS. And their intuitive nature.
    Android tablet apps in the other hand....other than Facebook and World Series of poker, I'm lost. Oh yeah, Evernote works out alright as well as Dropbox. There's. That.
  • KoolAidMan1 - Sunday, November 17, 2013 - link

    akdj - The other mobile ecosystems aren't anywhere close. I use WP8 but have an iPad for my tablet because its library is so much better than WinRT and Android.

    The Nexus 7 is cheap but it does so little compared to the iPad. It is a toy in comparison. The Kindle is even more limited on top of having lower quality hardware. The less said about WinRT the better...
  • RadarTheKat - Monday, November 18, 2013 - link

    He also forgot screen size (iPad mini is larger) and resale value (which means the overall cost of the iPad mini is not so far off from the N7 as the retail price suggests).
  • RadarTheKat - Monday, November 18, 2013 - link

    And the whole cheaper can be better value falls apart with Apple products because of the high resale value based upon build quality and demand. So that iPad might actually, full cycle, cost no more than an initially cheaper competing tablet.

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