Conclusion: So Very Close

Without having personally tested any of the ASUS Zenbooks, which at least around the "office" (disclaimer: there is not an office) are generally regarded as among the best ultrabooks on the market, I can't really speak too greatly on how the Toshiba KIRAbook measures up competitively. I can definitely tell you how the user experience measures up to the myriad non-ASUS ultrabooks I have tested, though.

The essential ingredients to any PC computing experience are the keyboard, the mouse/touchpad, the display, and responsiveness. Other factors only become relevant when they're extremes; an unusually fast GPU or CPU, or unusually high thermals or noise. When it comes to the user experience, Toshiba's KIRAbook offers one of the best you can have with an ultrabook. That needs to account for the slightly poorer keyboard quality stemming from the lack of thickness as well as the propensity for clickpads, both of which are compromises made when switching to an ultrabook. Yet Toshiba is able to eke halfway decent depth out of the keys, and the clickpad is serviceable if not mindblowing.

The big wins are the responsiveness and the display. Toshiba's SSD and healthy 8GB of RAM keep the KIRAbook running very smoothly, and the lack of bloatware is immensely appreciated. Display quality is, as I mentioned, absolutely stunning. There was also the pleasant surprise of the speakers, which are really as good as ultrabook speakers are going to get.

So why isn't the KIRAbook a slam dunk? The biggest reason is actually the price, because a starting price of $1,599 forces the KIRAbook into a class it has a much harder time competing in. If the entry level KIRAbook manages to appear in retail at $1,399 or even $1,299, it'll be a wicked deal and easily recommended. But starting at $1,599 and only going north produces some problems and throws design issues into sharp relief.

First, the lid flex is inexcusable at this price point, full stop. It's not horrible, but it's unnerving enough when you're dealing with a display as beautiful as this one is. The magnesium alloy that Toshiba is using also tragically doesn't look that great; it's not unattractive, but it looks like high rent plastic, which we can all agree wasn't what Toshiba was going for. Whether or not it's more sturdy than the aluminum alloy Apple uses (as Toshiba claims) becomes less relevant because it doesn't actually look better.

As far as the specs go, Toshiba did an admirable job and then inexplicably cheaped out with a vengeance on the wireless connectivity. Whether or not 5GHz connectivity is important may depend on the individual, but anyone spending $1.6k on a notebook probably shouldn't be using a cheap, $50 2.4GHz router and dealing with the interference of everyone else's cheap 2.4GHz routers. My smartphone does 5GHz, and a genuine dual band wireless card from Intel only adds $10 or so to the BoM, if that, so there's no excuse for this.

I also have a hard time recommending any model of the KIRAbook but the entry one. The $1,799 one is a joke; you're paying $200 just to add touchscreen capability to the KIRAbook. At least the $1,999 model (as reviewed) offers a faster processor and the expanded feature set of Windows 8 Pro, but the $200 price jumps are tough to justify.

Finally, the biggest fly in the ointment may actually be the impending launch of Haswell. If you pre-order and buy the first generation KIRAbook you're probably going to regret it in a few months; Haswell promises roughly 10% better IPC, and the low voltage models will enjoy a 2W lower TDP. It's tough to argue with better performance and less heat (and thus less noise), and hopefully in the refresh Toshiba will update the wireless card to something from the last year or two.

Is the KIRAbook a bad product? No, not at all, quite the opposite actually. But it's a good product that has a questionable price and poor timing, and that's ultimately where things go south. Price wise it's actually competitive with the PC market, but has a much rougher time competing with the 13.3" Apple Retina MacBook Pro, which actually starts at $100 less. That's the hard lesson PC manufacturers still haven't quite learned: you don't compete with Apple. You can make something that's ostensibly better than an Apple product, but if it's running Windows, you need to charge less for it. The best case scenario for the first generation KIRAbook is a fire sale after the Haswell-based refresh materializes, and that's a verdict I'm not at all happy to deliver for such a promising product.

Display, Battery, Noise, and Heat
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  • madmilk - Saturday, May 11, 2013 - link

    Yes, but one option is legal, and the other isn't. While you may not care, real businesses with real legal departments buying laptops do.

    Also, the common complaint of Boot Camp is that Windows doesn't really run well. A Hackintosh is even worse, in that 90% of the time there is some piece of hardware that just isn't supported. Which leads to the obvious conclusion: If you want to use Windows, get a Windows laptop, and if you want to use OS X, get a Mac.
  • ananduser - Thursday, May 9, 2013 - link

    Windows8 Pro is 200$ worth of software that needs to be added to the cost of the macbook. Also the bundled Adobe software isn't exactly cheap either. Add those to the bottom line also. All in all the mac will end up costing more while performing worse.
  • Sm0kes - Thursday, May 9, 2013 - link

    Umm... a Windows 8 Pro license can be had for much less than $200. Also, factoring in bundled software (that may or may not be used) can't just be added to the bottom line dollar for dollar. Sure it may increase the value proposition for those interested in it, but I suspect the vast majority could care less.
  • robinthakur - Monday, May 13, 2013 - link

    WTF??? You can run Windows in bootcamp on a Mac, better than you can on a dedicated PC. Can you say the same for this laptop? Can you run OSX even in Hackintosh? Doubtful. I run OSX these days having stopped building my own pc's a while back running dedicated windows, and have no trouble with "Apps". I have Windows Server 2012 environment running in a vm for my SharePoint development and otherwise just use OSX which is reassuringly familiar and stable.

    I certainly wouldn't spend this sort of money for something as written in the review with a flexing cover, dubious build and no dual band, and with resale value which will be wiped out when the next revision hits. It's simple economics really.
  • Zink - Thursday, May 9, 2013 - link

    Awesome. It would be nice to have an option at 3.5 lbs with a bigger battery though. 4-5 hours isn't enough for many days.
  • Dustin Sklavos - Thursday, May 9, 2013 - link

    Remember that our battery testing is particularly strenuous. You can probably eke out another hour or so just dropping the brightness by 100 nits.
  • Voldenuit - Thursday, May 9, 2013 - link

    Magnesium alloy can have a plasticky appearance, especially after being treated with corrosion resistant finishes. For instance, the mag-alloy shift paddles on my steering wheel look like plastic, but I am definitely glad they're not aluminum on hot sunny days (when my aluminum shift knob burns my hands but the mag paddles are comfortable to the touch).
  • bji - Thursday, May 9, 2013 - link

    I can confirm this. The Panasonic Y2 that I had for 7 years before getting my rMBP had a magnesium alloy case and there were times I was sure that Panasonic had lied and that it was really plastic. But after I didn't need the laptop anymore I disassembled it and found that the body panels bent like metal after all.
  • Silma - Thursday, May 9, 2013 - link

    Wishing for an update soon with decent Wifi + Haswell
  • Silma - Thursday, May 9, 2013 - link

    "You can make something that's ostensibly better than an Apple product, but if it's running Windows, you need to charge less for it". Fanboyism at its best.
    Why should you charge less with a Windows laptop when you get a vastly greater software choice, that there are very very few interesting software available on the Mac that isn't available on the PC, that you get tremendously better device support and touch as well if you so desire.

    The real lesson pc manufacturers have so tough a time to learn is: stop putting crap on your notebooks sur as 1368x768 1:200 contrast ratio screen, 2.4 GHz wifi, 20 Wh excuses-of-a-battery or I-suck-aplenty-3200rmp HD.

    Where Apple is unfortunately - for wintel notebook users - vastly Superior to notebook manufacturers is that Mac laptop are generally much more coherent. It is rare to get a crappy component on a Mac whereas it is the sad norm on pc notebooks. It seems Apple is goal oriented (let's have 6h battery life even if this means bigger 70Wh batteries) whereas the pc notebook manufacturers are crap-orientated (let's see how much crap I can hide in my notebook and let's pray consumers don't notice it). But consumers do notice and vote with their wallet. The industry, instead of mending its ways is putting the onus behind Windows 8's supposedly lack of success but they really should clean their own house and drop the blinders.

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