The HTC One: A Remarkable Device, Anand’s mini Review
by Anand Lal Shimpi on March 21, 2013 4:49 PM EST- Posted in
- Smartphones
- HTC
- Mobile
- HTC One
Final Words and the Galaxy S 4 Comparison
The One is without a doubt the best Android smartphone I’ve ever used. HTC’s build quality and materials choices have been steadily improving over the past couple of years and I honestly don’t know a more fitting name for its latest flagship other than the One - it’s the one to get. Even iPhone users looking for something different might be tempted by the One.
For me it’s the camera performance and the highlights reel that really seal the deal. The fact that the One is an excellent looking device built out of top notch materials is just icing on the cake.
The rest of the spec list is equally fitting. I’m glad to see 802.11ac make the list. The great speakers and display are both useful and impressive.
Sense took a real step towards subtlety with 5.0, and it’s finally at a point where I don’t really mind the customizations. My preference is still for vanilla Android, but the latest iteration of Sense is far closer than it has ever been. The real trick is ensuring timely updates with major Android releases. If you’re an infrequent smartphone upgrader, the Nexus line is still the best option there.
Despite how well the One does in the build quality, looks and camera departments, HTC has an uphill battle ahead of itself. Samsung is clearly the dominating incumbent in the Android space, and it has the luxury of an order of magnitude higher quarterly revenues to support its smartphone business. If there ever was a David v Goliath race in the smartphone space, it would be between HTC and Samsung.
Zoe and the highlights reel are great features that need marketing to demonstrate and spread their word. The litany of new camera and interaction features that accompany the Galaxy S 4 will likely translate very well to cleverly crafted TV ads. I’d argue that HTC’s camera features (great low light performance, highlights reel) are more useful to me personally, but Samsung’s features (touchless scrolling, dual camera, smart pause) are easier sells to the mainstream smartphone market. Similarly, design and materials choices are obvious advantages for the One, but it’s easier to market a thinner and lighter phone.
Ultimately, HTC appears to have built a great phone for enthusiasts and one that can be marketed, with some effort, to the mainstream. Samsung, by comparison, seems to have its targets set squarely at the mainstream and it has the features and the marketing budget to really capture the attention of that audience. You can argue about the merits of features like the ability to automatically pause video based on whether or not you’re looking at it - personally I’d take better camera performance - but that’s a much easier feature to explain in a TV commercial than why larger pixels matter.
The One is expected to be widely available beginning next month.
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CeriseCogburn - Monday, March 25, 2013 - link
Nice to know 27 million android phones never locked up once.Good for you idiot.
CeriseCogburn - Monday, March 25, 2013 - link
Another extremely stupid and actually clueless spew by dumb dumb:" The 16GB with SD is good for someone who wants to carry their music and video library around with them. "
EVERYONE wants to do that, stupido, but the problem is 16 is not enough for music files only for most, and forget about it for video.
But then, that's the stupid crap you had to argue, so that 16 is enough in a sealed tard iphone or equivalent.
DEECEE - Thursday, March 28, 2013 - link
I wonder, why HTC even leave this on the table. Slap a replaceable battery and a SD slot in, and the argument is over, Samsung will have to work much harder to push those S4's, and a lot more Ones would be sold. Why leave these features out?HTC is not Apple, they can't count on repeat buyers and built-in obsolescence to boost sales when so many competitor plays in the Android eco-system, especially better known, more cash rich competitors like Samsung? I think it's a complete bone headed decision for HTC to leave these features out, and Samsung will laugh all the way to the bank.
phillyry - Sunday, March 24, 2013 - link
Expanding markets are not considering the S4 and the One, so it's a moot point.For people I the developed world or wealthy people in the developing world, form facto will matter and making a device with a removable battery will affect the form factor, especially with regards to its perceived finish and lustre.
Cheap phones with SD card upgrades have been the bane of many a friend of mine. They come to me saying, "My phone's out of storage and it will only let me install apps on the internal memory!" This is likely because SD cards are slow and use a different interface. These phones are sold as 'expandable' but really they're just expendable.
I'd take a well-built HTC One over cheap feeling S4 that's gonna fall apart when I drop it and look like crap whenever I look at its washed out screen.
I'm not denying that there are people out there for whom SD cards are a real feature, I just think that they get blown out of proportion. I'd take 32GB base internal storage over 16GB plus expansion any day. Different kind of NAND.
Really, the question does come down to marketing, familiarity, and feel.
While I'd personally prefer the hardware of the One, the S4 is an easy sell. People know it because of the S3's prolific sales and marketing. The OS is more inviting and has more saleable features (than previous Sense, at least). The One will feel super-premium, I'm sure, but I'm also concerned that it might cost a premium, when compared to its real competition - the S4. If you look at the last round, although the S3 was priced at $199 on contract, you could often pick it up for $0.01.
So, the S4's cheapness will be its biggest strength. Samsung will be able to offload it in boatloads to carriers who can give it away on sales, once it's mid-term, and they will sell like hotcakes. Also, since you're selling to cheap people (most people when it comes to smartphones), they will be happy to have cheap storage and battery replacement/enhancement options.
The camera will also be a tough sell. Are the sales reps gonna demo them both in store? I think not. People will just see 4MP and 13MP and the inevitable Samsung commercials highlighting the features (gimmicks?) that the phone has and will flock to it. They know the brand, they know the predecessor, and they know that 13>4 (even if they don't know that nomenclature).
I'd, personally, love to see HTC destroy this round, but somehow have my doubts. Time will tell but cheap sells.
DEECEE - Thursday, March 28, 2013 - link
While I disagree with you on your assessment on the cheap phone with cheap SD card sh-pew, you've got a perfect prediction on samsung's low cost sales pitch because they chose to go low cost on a plastic shell and cheaper screen, but try to grab people with features like replaceable batteries and SD. If you analysis is correct, I am just baffled WHY or WHY HTC will leave the sales of their FLAGSHIP, HAILMARY model that is the ONE in the wind by not designing in key features that will put a majority of their potential customer's mind to ease. I don't care if people actual replace their battery or SD card in their phone or not, it gets people concerned about not having them, why leave their concern and decision out for the buying public? Why not nip it in the bud and win the feature comparison against the S4? By going the machined aluminum route they are already not going to win the "low cost" war, why not win the "premium" war without reservation?tommo123 - Saturday, March 23, 2013 - link
well i use the SD card option (64GB mSD) and on vacation, the spare battery is very useful.with a portable battery charger i could do without the removable batteries but not expandable storage. phones still come with 16GB versions which are 10 or less in reality. install 2 games and most of that is gone.
then add your pics and videos - where are they meant to go? the cloud? that would be fine if i had unlimited data, at a min of about 25mbit/sec and never ever ever lost signal even on a plane, or underground. since that's not going to happen in the near future i need my extra storage.
google wants to do away with the cards to make people use their google drive and then pay for extra space. simple
CeriseCogburn - Monday, March 25, 2013 - link
LOL - nice point tommo123 that's a first - google up that dropbox data charge....No problem, the know it alls have the deepest and widest pockets of space in their skulls...
ROFL - Nice SMACKDOWN, I note the crybabies have no response, but wait for it, the responses will stream in at an extraordinary rate once the charges become an issue for the sealed tarded crew of fools.
I don't like options, I don't like expandabilty, I don't like to be free, I can't make my own choices, I am techborg, the ultratard liar, I am spew, I am thoughtless, I am a liar, and I am legion.
DEECEE - Thursday, March 28, 2013 - link
I don't understand why people insist on "majority of people don't use replaceable battery and SD card" or "majority of people have to have replaceable battery and SD card". My concern is for myself, and I am hating HTC for not putting replaceable battery and SD card in because if they did, it's made my choice completely simple for my next phone, it would be the HTC One. But now, I have a HTC Sensation 4G as a personal phone and a OneX as a work phone, and I am not sure I want to live with the loss of replaceable battery and SD card and is seriously considering buying the Samsung S4 as a result.It is COMPLETELY STUPID for HTC to leave that excuse on the table, oh... the camera is great, the screen is nice, and case looks great, but... NO REPLACEABLE BATTERY AND SD CARD, too bad.. Why did HTC leave that on the table while HTC could put Samsung S4 out of its misery by simply having a better physical design and more feature? Stupid decision, I'd have the phone a bit thicker to have a replaceable larger battery and SD card slot, it's already thicker than the OneX, being super think didn't help selling that the OneX, why repeat the same mistake?!
Rits - Friday, March 22, 2013 - link
In my 5 years of time with modern smartphones, I haven't met one person who carried a spare/extra battery. Many carry power banks in their bags but I've yet to see someone with a spare battery. SD cards, yes, those mattered, but only until phones started getting 32 GB onboard memory. Pretty much nobody cares about SD cards/expandable memory if the phone has more than 16 GB memory.sirelk - Friday, March 22, 2013 - link
But no one cares about diminishing battery performance after one year? For all of us that have to make this phone work for 2-3 years, it sure matters. The option of expanding the memory (maybe I suddenly decide to carry my entire MP3 library on a microSD for a long trip or every episode of Seinfeld) or easily giving the phone extended life with a new battery is far too advantageous.If you are OK with losing hours of battery life as early as 8-12 months after purchasing your stylish-no-options-phone, then sure, there's no benefit for you.