Windows Store and the 3rd Party App Situation

So the third party app situation, out of the gate, is the biggest issue I can see with Windows RT. Obviously, with ARM processors, typical x86 legacy programs are out, so you’re forced to rely exclusively on the Windows Store for third-party applications. Within the Windows Store itself, almost all of the applications are compatible with both x86 and ARM architectures - Microsoft claims around 90% off the apps on the Windows Store at launch are compatible with both Windows 8 and Windows RT, and it appears that a lot of developers will be releasing applications on the Store for both platforms simultaneously.

The problem is that currently, there aren’t that many apps, and of them, not many are very good. Obviously, we’re still a couple of days from launch and I’m expecting a significant uptick in the number of quality apps on the 26th particularly, but also over the coming weeks and months. As the new versions of Windows gain market share, the Store will grow and mature.

Let’s talk about the Store itself. It’s a bit of a mixed bag. Yes, the Metro visual style looks great here, as it does almost everywhere else. Metro just lends itself well to anything involving lots of rectangular pictures (or app icons, in this case). Unfortunately, the Store is a bit poorly organized, and it’s difficult to find really relevant applications. The “Top Free” list needs a “Top Paid” companion, and there absolutely needs to be a “Sort by most reviews” option. Those two things would make it significantly easier to find the high-volume, headlining applications in any given category. I also really, really want the option to see all applications made by a specific developer (like, say, Microsoft.) The inability to do so is a pretty significant oversight from where I stand. These are all pretty simple fixes, just a few extra organizational options that would go a long way to making the store easier to navigate.

For right now, the best apps I can recommend on the Store are staples like Kindle, Netflix, Evernote, and Wikipedia, along with news and shopping apps from USA Today, NBC News, eBay, Newegg, and Popular Science. Other notable applications include IM+ and a number of internet radio apps like iHeartRadio, TuneIn Radio, and Slacker. In addition to those and a number of applications and games from Microsoft and Microsoft Studios - Xbox SmartGlass, Fresh Paint (a new paint application), OneNote MX (the Metro redesign of OneNote, still a preview), the Modern UI version of Remote Desktop, Reckless Racing, Hydro Thunder, etc - there’s not much out there, except maybe Fruit Ninja.

There’s still a lot of 3rd party stand-ins for applications that will get first party support, like a BBC News application actually developed by BBC and things like that. These independent apps can sometimes be good, but are almost always outdone by the first party ones. It’s just a matter of design and quality. I know that ESPN is slowly but surely bringing out their suite of applications - their cricket and football (soccer) apps were both released recently, which indicates that Scorecenter and their other applications for online radio and live video will all hit the store in the near future, but they’re just one developer. I just don’t know how much time it will take for a majority of those applications to be released. Skype isn’t currently available in the store, but will be on the 26th, which makes me wonder how many new applications will hit Windows Store in time to coincide with the official launch date of Windows 8. I want to revisit this a week from now, or even just two days from now, to see where things stand.

I’ve seen a lot of early reviews of Windows RT-based tablets decry the app situation, but I’m assuming the growth will occur significantly more quickly than it has for, say, Windows Phone, for one simple reason: this is still Windows. A very different kind of Windows, yes, but it’s not like people will stop buying Windows computers. Windows Phone has had issues gaining marketshare over the last two years, but starting tomorrow, 85% (or more) of computers being sold worldwide will be running either Windows 8 or Windows RT. There are too many people out there with new Windows systems for developers to somehow just stop releasing Windows applications.

It's important to remember that devs aren’t creating apps for Windows RT specifically, they’re creating new applications for the new Windows UI, which just happens to cover two very different hardware platforms. Nobody worries about the state of Windows 8 applications because all of the legacy desktop apps will still work, but the Windows Store will develop and mature at the same pace regardless of whether you’re looking at Windows 8 or Windows RT. Everyone worrying about Windows RT tablets and third party apps should have the same concerns about touch-centric apps for Windows 8 tablets.

But regardless, we’re still missing some huge applications at this point: Facebook, Twitter (though Rowi makes for a good stand-in), Dropbox, Pandora, Yelp, any kind of Google service, anything from Adobe, and generally useful but not necessarily headlining financial and bank-specific apps. Check back with us in a few days, because I don’t think the Windows Store will stay as sparsely populated as it is currently, but until that changes, there will be questions. 

Skype for Windows RT: The New Messenger? UI Performance, Storage, and USB Compatibility
Comments Locked

233 Comments

View All Comments

  • Dorek - Friday, November 2, 2012 - link

    AFAIK, task manager tray doesn't even have thumbnails. Come on, it's not comparable to what Windows 8 and Windows RT do. Have you used them?
  • yyrkoon - Sunday, October 28, 2012 - link

    The software issue, will not be much of an issue at all.

    Microsoft will just write another abstraction layer ( HAL ) for ARM. Which is most likely what they've done here.

    Passed that. IF any abstraction layers need to be written for the COM model, or .NET libraries. You can rest assured Microsoft will cover that as well. If it hasnt been covered already. Which Im betting it has.

    Again, this is nothing like WinCE.This is a real OS, for real end users, with a different HAL.

    The biggest issue as I've stated in previous posts. Is not whether it will be easy to write applications for Windows RT. But whether software developers deem it prudent to spend thousands of dollars on Microsoft development tools( not absolutely necessary ). THEN pay Microsoft a forced 30% distribution fee. Through their app store.

    For me personally. The 30% fee alone is enough for me to jump ship. And I really enjoy writing apps for Windows. We'll see how it all works out in the end.
  • karocage - Friday, October 26, 2012 - link

    This comment from the article seemed odd to me:

    "This isn’t like Windows Phone, where we need to see whether the platform will get any market traction before predicting the growth of the app marketplace."

    Market traction and app store growth don't seem to have much if any relationship with Windows Phone. WP7 hit 100,000 apps faster than either iOS or Android and has over 125,000 now. If anything, that would seem to indicate that MS really does have a lot of pull with developers independently of market share. So while I agree that the sheer number of devices will be a big draw, I'd argue that's just the cherry on top that guarantees we're going to see a ton of support really quickly for RT/Metro apps.

    Obviously buying a WinRT tablet today will be pretty limiting in terms of 3rd party software, but experience from WP7 suggests this will be a very short-lived downside of the platform.
  • Dorek - Friday, November 2, 2012 - link

    Good point. I've been on Windows Phone 7.5 for a year, and have never had the problem of not being able to find an app I want. (With the exception of Pandora, the assholes. Can't even use third-party ones because they block them. But I have a Zune--I mean, Xbox Music Pass anyway. So screw Pandora.)
  • andypost - Friday, October 26, 2012 - link

    Anandtech writes the best articles. period.
    Thanks to Vivek Gowri and Anand Lal Shimpi for a great article.
  • Visual - Friday, October 26, 2012 - link

    You say it is impossible to make desktop apps, but...
    I read that Win RT still has PowerShell. A lot of PowerShell scripts on x86 just invoke various functions in third-party ActiveX controls, which are just x86 executable binary libraries, and that will not work on RT... but maybe at least the core MS objects still work? For example, if Windows Forms or Windows Presentation Foundation still works, then PowerShell scripts can create desktop windows with various GUI elements.
    And since there is an IE, maybe HTA applications work as well?
    Do you have some scripting geek working at AT that could test these theories out?

    On another topic, I am very surprised you say there are x86 executables on your install. That is just wasted space on a device that doesn't get a large drive to begin with anyway. MS would get in serious trouble if it were true... Are you sure?

    And lastly, I am curious if a Win RT device is supposed to be able to get plugged to a "real" Windows computer over USB for charging or for as a mass storage drive, for transfering files... If it is, then coudn't you also plug one RT device to another RT device? Then which one will become the "host", and which one will become the peripheral?
  • Dorek - Friday, November 2, 2012 - link

    "And lastly, I am curious if a Win RT device is supposed to be able to get plugged to a "real" Windows computer over USB for charging or for as a mass storage drive, for transfering files... If it is, then coudn't you also plug one RT device to another RT device? Then which one will become the "host", and which one will become the peripheral?"

    Dude...that's deep.

    (That's actually a really good question. Surface can't be charged over USB, but I don't know about other ARM devices.)
  • tommo123 - Friday, October 26, 2012 - link

    i mean if someone writes an app and gives it away. there's no sideloading so if has to go through the store right?

    will microsoft host it for free? if not then they're effectively killing off free software for windows are they not? at least win rt which is eventually (how they'd like) desktop windows to go too.
  • tipoo - Friday, October 26, 2012 - link

    Yes they'll host it for free. And there are many free apps already, there was a influx of apps on launch day and most reviews were done before that. They only take a percentage of the cuts from paid apps, nothing from free.
  • Visual - Friday, October 26, 2012 - link

    I forgot one question in my previous post.
    How is the browser performance with many many tabs open at once? Like 20, or even 100?
    I sometimes use tabs in a bit weird way, ctrl+clicking possibly interesting links in some large index page to open them in a background tab for later reviewing it in more detail. Even without Flash, with IE9 starting a new process for each tab by default and a few animated gif ads and various JS scripts on each tab, it really kills Atom Netbooks and even CULV Core 2. It's probably more of a memory usage thing than a CPU thing actually... But anyway, how could that go on these new ARM devices?

Log in

Don't have an account? Sign up now