Windows Store and the 3rd Party App Situation

So the third party app situation, out of the gate, is the biggest issue I can see with Windows RT. Obviously, with ARM processors, typical x86 legacy programs are out, so you’re forced to rely exclusively on the Windows Store for third-party applications. Within the Windows Store itself, almost all of the applications are compatible with both x86 and ARM architectures - Microsoft claims around 90% off the apps on the Windows Store at launch are compatible with both Windows 8 and Windows RT, and it appears that a lot of developers will be releasing applications on the Store for both platforms simultaneously.

The problem is that currently, there aren’t that many apps, and of them, not many are very good. Obviously, we’re still a couple of days from launch and I’m expecting a significant uptick in the number of quality apps on the 26th particularly, but also over the coming weeks and months. As the new versions of Windows gain market share, the Store will grow and mature.

Let’s talk about the Store itself. It’s a bit of a mixed bag. Yes, the Metro visual style looks great here, as it does almost everywhere else. Metro just lends itself well to anything involving lots of rectangular pictures (or app icons, in this case). Unfortunately, the Store is a bit poorly organized, and it’s difficult to find really relevant applications. The “Top Free” list needs a “Top Paid” companion, and there absolutely needs to be a “Sort by most reviews” option. Those two things would make it significantly easier to find the high-volume, headlining applications in any given category. I also really, really want the option to see all applications made by a specific developer (like, say, Microsoft.) The inability to do so is a pretty significant oversight from where I stand. These are all pretty simple fixes, just a few extra organizational options that would go a long way to making the store easier to navigate.

For right now, the best apps I can recommend on the Store are staples like Kindle, Netflix, Evernote, and Wikipedia, along with news and shopping apps from USA Today, NBC News, eBay, Newegg, and Popular Science. Other notable applications include IM+ and a number of internet radio apps like iHeartRadio, TuneIn Radio, and Slacker. In addition to those and a number of applications and games from Microsoft and Microsoft Studios - Xbox SmartGlass, Fresh Paint (a new paint application), OneNote MX (the Metro redesign of OneNote, still a preview), the Modern UI version of Remote Desktop, Reckless Racing, Hydro Thunder, etc - there’s not much out there, except maybe Fruit Ninja.

There’s still a lot of 3rd party stand-ins for applications that will get first party support, like a BBC News application actually developed by BBC and things like that. These independent apps can sometimes be good, but are almost always outdone by the first party ones. It’s just a matter of design and quality. I know that ESPN is slowly but surely bringing out their suite of applications - their cricket and football (soccer) apps were both released recently, which indicates that Scorecenter and their other applications for online radio and live video will all hit the store in the near future, but they’re just one developer. I just don’t know how much time it will take for a majority of those applications to be released. Skype isn’t currently available in the store, but will be on the 26th, which makes me wonder how many new applications will hit Windows Store in time to coincide with the official launch date of Windows 8. I want to revisit this a week from now, or even just two days from now, to see where things stand.

I’ve seen a lot of early reviews of Windows RT-based tablets decry the app situation, but I’m assuming the growth will occur significantly more quickly than it has for, say, Windows Phone, for one simple reason: this is still Windows. A very different kind of Windows, yes, but it’s not like people will stop buying Windows computers. Windows Phone has had issues gaining marketshare over the last two years, but starting tomorrow, 85% (or more) of computers being sold worldwide will be running either Windows 8 or Windows RT. There are too many people out there with new Windows systems for developers to somehow just stop releasing Windows applications.

It's important to remember that devs aren’t creating apps for Windows RT specifically, they’re creating new applications for the new Windows UI, which just happens to cover two very different hardware platforms. Nobody worries about the state of Windows 8 applications because all of the legacy desktop apps will still work, but the Windows Store will develop and mature at the same pace regardless of whether you’re looking at Windows 8 or Windows RT. Everyone worrying about Windows RT tablets and third party apps should have the same concerns about touch-centric apps for Windows 8 tablets.

But regardless, we’re still missing some huge applications at this point: Facebook, Twitter (though Rowi makes for a good stand-in), Dropbox, Pandora, Yelp, any kind of Google service, anything from Adobe, and generally useful but not necessarily headlining financial and bank-specific apps. Check back with us in a few days, because I don’t think the Windows Store will stay as sparsely populated as it is currently, but until that changes, there will be questions. 

Skype for Windows RT: The New Messenger? UI Performance, Storage, and USB Compatibility
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  • MadMan007 - Thursday, October 25, 2012 - link

    I forgot about the base 10 versus base 2 conversion, which affects every single device of any kind out there (no one headline advertises base 2 sizes), but that still leaves over 4GB 'missing' even before the OS install. 4GB is a lot of non-video media or space for apps (I imagine app size is comarable to other ARM OSes because of Windows Phone.)

    Perhaps that's why we're seeing such memory sizes and pricing for Windows tablets, to make them comparable to other OSes, but companies can put flash for the same price in other tablets as well. Maybe they will and just enjoy better margins, or maybe they will and just price them lower.
  • daboochmeister - Thursday, October 25, 2012 - link

    One of the things that's held me back from buying an Xbox is that it's $5/month to be a member of their community, so that you can chat with friends, have trophies saved, play multiplayer games, etc. As opposed to free with the Playstation Network, for example.

    Is there any kind of implicit tax like that in order to use this as a gaming device? If you don't have an Xbox and don't join any such paywall-portal, do you lose access to any games, or capability within any games you do have?
  • mcnabney - Thursday, October 25, 2012 - link

    You will never install anything on RT that is not Microsoft approved and they will get a cut of the money too. Unsigned apps cannot be installed on RT - and only apps sold specifically to YOU on the MS App store are signed.

    But no, there won't be a monthly fee just to have a Surface tablet. The apps you want to run might...
  • Visual - Friday, October 26, 2012 - link

    Uh... "you can chat with friends, have trophies saved" even without Xbox Live Gold. In other words, it is free. You only need to pay to play in multiplayer.
  • aepxc - Thursday, October 25, 2012 - link

    The review seems to indicate that Windows RT is an OS for desktop computing, but with a touch layer. But what does touch add to desktop computing? In what situations would a Windows RT tablet be preferable to a Windows 7 ultrabook? Or is it just a question of a Windows RT device being cheaper (especially taking into account the bundled Office) by much more than it is worse?
  • VivekGowri - Thursday, October 25, 2012 - link

    No? It's an OS for touch computing, with the traditional desktop layer underneath. I tried to spell that out as clearly as possible in the conclusion.
  • aepxc - Thursday, October 25, 2012 - link

    That's the argument that I did not really understand. To me, the clearest distinction between computing pre-Android/iOS and the computing those OSs have now enabled, lies not in how you do things (with gestures and touch) but in what you do. I used "desktop computing" in my initial post in the sense of activities one would do at a desk, to the exclusion of the outside environment. Android and iOS ('mobile', 'post-PC', whatever) seem to me to instead focus on tasks that augment one's environment. Google Now or the iPad's use as a flight bag, or Kindle's textbooks (or even messaging services that are more SMS than IRC in spirit) would, to me, be emblematic of the new approach.

    What you praise WinRT for -- multitasking, (computer-centric) productivity, etc. would to me be very 'desktop' (again, in the sense above) centred. Given that, they are already very well (IMHO, better) served by Win7. Hence my original question -- what does touch (especially at the expense of lower power and a smaller screen) bring to the game? What does it do better than an ultrabook?
  • ludikraut - Thursday, October 25, 2012 - link

    Having used the Windows 8 beta on an Asus EP121 tablet, I can attest to what Vivek is saying. To me Windows 8 (any version) on a tablet, at a minimum, extends the capability of what we might call the 'traditional' tablet (e.g., iPad, Andriod) by allowing me to use it effectively for productivity apps like Office. Trying to write long e-mails, online posts, word docs, etc. on an iPad, for example, is an exercise in extreme frustration to me. No such issue on Win8.
    So to me Windows RT offers an expanded tablet experience, if you will, and full-blown Windows 8 on a powerful tablet allows me to ditch all of my other tablets and notebooks in favor of a single device. A Haswell version of something like the Asus Transformer Book is what I'll be waiting for.

    l8r)
  • steven75 - Friday, November 2, 2012 - link

    "Trying to write long e-mails, online posts, word docs, etc. on an iPad, for example, is an exercise in extreme frustration to me."

    And why are the same not any issue on Windows RT? Because you connected a hardware keyboard?

    Then why not do the same with an iPad?
  • karasaj - Thursday, October 25, 2012 - link

    Well for starters (imo), battery life and portability. Find a 600$ ultrabook constructed as well as surface. You won't. Many people have given it the same quality as Apple's products.

    You can't compare things one to one and expect something reasonable. In a world where surface and ultrabooks are the only things that exist, and specs are all that matters, yes, ultrabooks come out on top.

    Look at the ipad though. Sure, it has apps. But x86 has WAY more. x86 is WAY more powerful. But more people buy the iPad than many windows computers. Tablets (despite being low power) are cannibalizing the PC market. Why is this?

    All day battery life, family friendly media consumption, etc. Sure, an ultrabook does all of this - so why doesn't it sell as well? Tablets have a certain appeal - being able to sit in bed and lay on your side and watch netflix without worrying about a keyboard for example. Having 10+ hours of battery life while internet browsing (many notebooks, even ultrabooks, achieve half that).

    Now look at Surface. Don't compare it JUST to an ultrabook. Do both. It's bringing a level of productivity to tablets that never existed. I (as a student) can take Surface and take notes with it in class on Office, and watch movies in bed with it. Tablet's have an appeal because they excel at their tasks - media consumption and (now) basic productivity. You don't *need* more power for those things. If you have more complex needs, then of course you need a laptop.

    But if all you do is Netflix, office, and the occasional game, + internet browsing, (me), there's no difference. Surface can do all that and be more or less just as smooth. Applications might take longer to load, but that's a one time thing that can even be improved with software optimization. I have a desktop for more powerful needs (gaming, programming).

    PCs have always been more powerful, but their sales are declining. That's because the average consumer (a media consumer, not a power user) puts more emphasis on portability than having a quad core i7 - they don't need that much power.

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