Pricing and Final Words

Last week Microsoft announced pricing for Surface. The base configuration starts at $499 with 32GB of internal storage, you can get a bundle with a black Touch Cover for $599 and finally there’s a 64GB model with Touch Cover for $699. All versions of Surface come with Office 2013 Home & Student Edition preview, and will be upgraded (for free) to the final build of Office 2013 once it’s available.

Whether or not Surface is priced appropriately really depends on how much you value Windows RT and getting Office 2013 for free. I suspect if you’re already a big Office user, you’ll see a lot of value in the bundle. On the Windows RT side, whether or not that platform has value really depends on how frustrated you are by the multitasking, task switching and lack of screen sharing (two apps on the screen at once) of other mobile OSes. Depending on your feelings on those two issues Surface will either feel like a bargain, or too much.

As a device, Surface is incredibly well executed. It makes sense that Microsoft’s OEM partners are feeling the pressure as there’s very little that I would change about Surface from a design perspective. The chassis is well built and the integrated kickstand is seriously one of the most useful features to ever meet a tablet. The optional Touch and Type Covers complete the package. While a full sized notebook is going to deliver a better typing experience, when paired with its Touch/Type covers Surface results in a more productive platform than any other tablet.

Surface is the most flexible tablet I've ever used. Through two seemingly simple additions to the design (but incredibly complex to actually develop and implement), Microsoft took a tablet and turned it into something much more. If you're frustrated by productivity limits of currently available tablets, Surface really seems to be the right formula for a solution. It's important to note that Microsoft's execution with Surface establishes the company as a competitive powerhouse in the mobile design market. I can only imagine what multiple revs of the design will give us, not to mention what could happen if Microsoft set its obsessive sights on smartphones or notebooks.

The Windows RT experience, in many senses, is clearly ahead of what many competitors offer in the tablet space today. Multitasking, task switching and the ability to have multiple applications active on the screen at once are all big advantages that Microsoft enjoys. For productivity workloads, Surface is without equal in the tablet space.

Content consumption is also great on the device. Surface's display isn't industry leading but it's still good.  Reading emails, browsing the web flipping through photos and watching videos are all good fits for the platform - just as good as competing solutions from Apple or Google. 

More impressive than the fact that Microsoft brought competitive parity to the Windows tablet usage model is the fact that power efficiency doesn't seem to be an issue for Windows RT. Microsoft has built a mobile OS that is capable of, at least based on what we've seen today with Surface, being competitive with Android and iOS solutions when it comes to battery life. With lower power silicon inside, Microsoft could do even better.

I don't believe Surface is perfect, but it's a platform I can believe in. What I'm most excited about is to see what happens after a second or third rev of the design. I would have liked to have seen faster hardware inside (I'd love to see an Atom based version). There are also some rough edges that could use smoothing out (e.g. the power connector and HDMI output come to mind) and Windows RT likely needs another round of updates (app launch times are far too long, more apps needed) but overall the device is easily in recommendable territory. The biggest issue I have with recommending Surface today is that you know the next iteration of the device is likely going to be appreciably better, with faster/more efficient hardware and perhaps even a better chassis. 

If you're ok being an early adopter, and ok dealing with the fact that mobile devices are still being significantly revved every year, Surface is worth your consideration. If you've wanted a tablet that could begin to bridge the content consumption and productivity divide, Surface is it.

Windows RT
Comments Locked

235 Comments

View All Comments

  • sviola - Wednesday, October 24, 2012 - link

    Care to source the claim that A6 performs the same as x86 core processors per clock cycle?
  • blandge - Wednesday, October 24, 2012 - link

    "A6 is as fast as Intel per clock cycle. (and yes: I understand that A6 is dual core and intel is quad + clocked much higher. But the fact is that A6 is as fast per clock cycle. ARM will replace X86)"

    This simply isn't true. The A6 scored 908ms on the SunSpider browser benchmark and a 2700k scores about 135ms (Lower is better). That's about 6x better, and SunSpirder is a SINGLE CORE benchmark.
  • Brainling - Wednesday, October 24, 2012 - link

    Are you serious with this about the A6? The A6 is NO WHERE NEAR as fast as full on Intel silicon. It's not even in the same ballpark. Maybe if you're comparing it to Atom?

    An Ivy Bridge full silicon CPU is in another league over the A6. Of course, they aren't meant for the same purpose. Even taking the faster clocks in to account (~4x the clock speed), the Ivy Bridge regularly scores 6-7 times the execution scores of an A6 in synthetics. That's not pure clock speed, that's also a flat better CPU.

    I swear...some of this stuff is just mind blowing. What in the world would have ever made you think an A6 was "clock for clock" as fast as Intel's best offerings? Also, the XBox 360 doesn't use an Intel CPU or an x86 CPU...it's a Motorola PowerPC. Might wanna check your facts next time.
  • Kevin G - Tuesday, October 23, 2012 - link

    A typo: "Microsoft offers Touch Cover in six colors black, white, magenta, cyan and red." Not sure if a color is missing or you meant five (though five pictured).

    Anand, you've been taking the Surface around judging the examples in the article. Any chance it was with you during the iPad mini event? I can image the looks being worse than when you tried to make a call at the iPhone 5 event.

    "Simply typing quickly in Microsoft Word maxes the single threaded performance of Tegra 3’s ARM Cortex A9 cores." It does seem odd that one of Surface's biggest selling points on the software side is a self inflicted wound. Office should be the premiere application for MS to show case, not bloatware that'd deserve to sit in the sloth exhibit at a zoo. Was Office even usable?
  • Ryan Smith - Tuesday, October 23, 2012 - link

    Apparently we can't count today. It is indeed five colors, not six.
  • ssiu - Tuesday, October 23, 2012 - link

    Finally, some objective Windows RT versus Windows 8 Atom tablet performance comparison on the net -- thanks anandtech. Definitely no reason for me to consider Windows RT.
  • Zink - Tuesday, October 23, 2012 - link

    Yep this is silly. The only reason for RT is to let OEM's compete <$500 with Apple and to emulate other walled garden ecosystems.

    Atom should have been launch hardware for a better user experience. Hasn't Apple success shown that UI is #1?
  • dagamer34 - Tuesday, October 23, 2012 - link

    Basically it seems like Microsoft built a rather competent product, and when we see Windows RT tablets with stronger hardware like Tegra 4 or S4 Pro, it should be a great experience.

    Considering this is Microsoft's first hardware computer, they could have done a LOT worse, and there are some things you only learn by actually shipping a product. For a 1st gen release, that's pretty good.
  • shompa - Wednesday, October 24, 2012 - link

    Thats is one of MSFT problem. Since they control the hardware, we wont see the crazy Android/PC hardware wars. How long time for MSFT to write drivers/support Tegra4 or any other fast SoC?

    Just look at Windows Phone. Nokia have the killer "Pure View" and MSFT don't support it.
    (And thats is why Nokia will die with only MSFT support)
  • notanakin - Tuesday, October 23, 2012 - link

    "Microsoft’s talents not as a software developer nor as a parts assembler are what make Surface great here, rather its design and manufacturing intuition."

    Er, so what is it that makes Surface great here? Almost sounds like the less talent you have, the greater the product. (In that case, please contact me for insanely great product designs.)

Log in

Don't have an account? Sign up now