Pricing and Final Words

Last week Microsoft announced pricing for Surface. The base configuration starts at $499 with 32GB of internal storage, you can get a bundle with a black Touch Cover for $599 and finally there’s a 64GB model with Touch Cover for $699. All versions of Surface come with Office 2013 Home & Student Edition preview, and will be upgraded (for free) to the final build of Office 2013 once it’s available.

Whether or not Surface is priced appropriately really depends on how much you value Windows RT and getting Office 2013 for free. I suspect if you’re already a big Office user, you’ll see a lot of value in the bundle. On the Windows RT side, whether or not that platform has value really depends on how frustrated you are by the multitasking, task switching and lack of screen sharing (two apps on the screen at once) of other mobile OSes. Depending on your feelings on those two issues Surface will either feel like a bargain, or too much.

As a device, Surface is incredibly well executed. It makes sense that Microsoft’s OEM partners are feeling the pressure as there’s very little that I would change about Surface from a design perspective. The chassis is well built and the integrated kickstand is seriously one of the most useful features to ever meet a tablet. The optional Touch and Type Covers complete the package. While a full sized notebook is going to deliver a better typing experience, when paired with its Touch/Type covers Surface results in a more productive platform than any other tablet.

Surface is the most flexible tablet I've ever used. Through two seemingly simple additions to the design (but incredibly complex to actually develop and implement), Microsoft took a tablet and turned it into something much more. If you're frustrated by productivity limits of currently available tablets, Surface really seems to be the right formula for a solution. It's important to note that Microsoft's execution with Surface establishes the company as a competitive powerhouse in the mobile design market. I can only imagine what multiple revs of the design will give us, not to mention what could happen if Microsoft set its obsessive sights on smartphones or notebooks.

The Windows RT experience, in many senses, is clearly ahead of what many competitors offer in the tablet space today. Multitasking, task switching and the ability to have multiple applications active on the screen at once are all big advantages that Microsoft enjoys. For productivity workloads, Surface is without equal in the tablet space.

Content consumption is also great on the device. Surface's display isn't industry leading but it's still good.  Reading emails, browsing the web flipping through photos and watching videos are all good fits for the platform - just as good as competing solutions from Apple or Google. 

More impressive than the fact that Microsoft brought competitive parity to the Windows tablet usage model is the fact that power efficiency doesn't seem to be an issue for Windows RT. Microsoft has built a mobile OS that is capable of, at least based on what we've seen today with Surface, being competitive with Android and iOS solutions when it comes to battery life. With lower power silicon inside, Microsoft could do even better.

I don't believe Surface is perfect, but it's a platform I can believe in. What I'm most excited about is to see what happens after a second or third rev of the design. I would have liked to have seen faster hardware inside (I'd love to see an Atom based version). There are also some rough edges that could use smoothing out (e.g. the power connector and HDMI output come to mind) and Windows RT likely needs another round of updates (app launch times are far too long, more apps needed) but overall the device is easily in recommendable territory. The biggest issue I have with recommending Surface today is that you know the next iteration of the device is likely going to be appreciably better, with faster/more efficient hardware and perhaps even a better chassis. 

If you're ok being an early adopter, and ok dealing with the fact that mobile devices are still being significantly revved every year, Surface is worth your consideration. If you've wanted a tablet that could begin to bridge the content consumption and productivity divide, Surface is it.

Windows RT
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  • kyuu - Thursday, October 25, 2012 - link

    Apple reviews came a week or more after the product was released, not pre-release. Also, they're doing a separate review of WinRT. Unlike Apple, the OS and hardware do not go hand-in-hand (i.e. there are OEMs), so reviewing the hardware and OS separately makes sense.
  • amdwilliam1985 - Tuesday, October 23, 2012 - link

    Where is the thumbs up button when you needed one.

    It's been a while since I've enjoy Anand's writing(too much Apple lately). Read every single word in this great article. My emotion was like a roller coaster reading through the pages. I was sure I'm going to get one at the beginning of the article. And then reading about the "good enough" screen, the power/battery connector, the HDMI port, I was like, maybe next generation. Then moving on with software integration and office, I have my hopes up again. Finally seeing Atom performance preview and the upcoming core x86, I'm definitely holding my horse/breath.

    Thanks again for an hour of great reading. I'm in NYC, so I'm planning on seeing the surface on the launch day/evening with my girlfriend.
  • thomas-hrb - Tuesday, October 23, 2012 - link

    I wonder what the maximum size MicroSD card the surface can handle. 32/64 GB is a bit small for a device that I would like to replace my laptop with. But if it could take a 64GB MicroSD like http://au.sandisk.com/products/mobile-memory-produ... then that resolves my issues.

    Although I intend to hang on for the pro version, as I have a lot oc x86 software I would like to run.
  • Chris-Simmons - Wednesday, October 24, 2012 - link

    All Surfaces use microSDXC so they can take up to 2TB as per the microSDXC spec. I believe the largest microSDXC card available currently is 128GB but that is only for commercial customers, 64GB is the largest for retail. We are just waiting on larger cards to become available.
  • jibz - Tuesday, October 23, 2012 - link

    Quick question I didn't see answered in the review: how easy is it to use as a multi user device? One thing that has always bothered me with an iPad or any other tablet is that I can't have different accounts for different family members. So if I install GTA, it'll be available for the kids, I don't have my own bookmarks in my browser, etc. How is Surface/Win RT doing from that point of view?
  • WP7Mango - Wednesday, October 24, 2012 - link

    I can give you a detailed answer...

    Firstly, setting up for multiple users is very easy. The main user is the administrator and the administrator can add further users in the Settings page. Once a user is added, then it's just a case of that new user logging in using either a password, a PIN, or a picture password.

    Each user has their own settings, their own apps, their own Start screen layout and background image, their own email accounts, their own contacts in the People hub, their own social network accounts, their own app data, their own bookmarks, etc etc. When one user installs an app, if another user subsequently wants to install the same app then it doesn't get downloaded again - instead, new seperate app settings are created for the new user. So if you are playing a game for example, then your saved games will be seperate from another user's saved games. If you delete a user, only their data is deleted and yours remains intact.

    Bottom line is that multi-user works very well.
  • kyuu - Thursday, October 25, 2012 - link

    Thanks for the detailed answer on that!
  • karasaj - Tuesday, October 23, 2012 - link

    You mentioned that typing speedily on Surface could bring up some heavy CPU usage: do you think that this really hampers Surface's user experience (would it be an issue) or is it merely an example of MS office 2013 nearly taxing Tegra to its limits?

    I.E. when typing speedily did CPU usage go up but it remained smooth, or was there a noticeable slowdown? The only things I can imagine doing with Surface are MS office, netflix (HD video), and youtube/IE. Do you think any of those feel too slow/laggy to be detrimental?
  • VivekGowri - Tuesday, October 23, 2012 - link

    Based on my experience with the VivoTab RT (nearly identical hardware/software - Tegra 3 + Windows RT) it's the latter - I saw weirdly high CPU utilization, but no typing lag. Anand mentioned getting some with the Surface, but nothing too drastic if I remember right.
  • karasaj - Tuesday, October 23, 2012 - link

    Fantastic. I'm not too worried about high cpu usage as long as there's no lag, although it does seem like that establishes a "lower limit" for RT hardware. Do you think this high cpu usage would have a worse effect on battery life than say the wifi browsing battery life test for example? (I feel like no, but cpu usage shouldn't be too too high there)

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