It’s not often that we cover marketing teasers, but then it’s not often that we get crowbars in the mail either…

Earlier this afternoon the following crowbar unexpectedly showed up on our doorstep courtesy of NVIDIA. The crowbar reads “For use in case of zombies or…” and has the right half of the NVIDIA logo at the end of the sentence.

Meanwhile over at NVIDIA has posted a teaser countdown page, announcing that they will be making an announcement at the NVIDIA Gaming Festival 2012 in Shanghai, China, at 7:30pm PDT on Saturday the 28th.

So what does a crowbar have to do with anything? At this point we haven’t a clue. And while crowbars happen to be the signature weapon for Valve’s Half-Life series, we’re rather confident that a black crowbar has nothing to do with Half-Life. This leaves us with opening crates… and that’s all we have so far.

It looks like we won't get our answer until Saturday night, so until then stay tuned.



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  • maevinj - Tuesday, April 24, 2012 - link

    Yeah, I call those my bitch bar at work. Definitely not a crowbar Reply
  • MonkeyPaw - Tuesday, April 24, 2012 - link

    Gee, let me think, what do you open with a pry-bar? Maybe a Krait? That, or they are shipping their super-high-end Graphics card in a wood box as a PR stunt. Reply
  • TGressus - Wednesday, April 25, 2012 - link

    Krait homophone for crate. Nice thinking!

    Hard to imagine why that would get released at a LAN tournament, though :(
  • Ujjwal Tiwari - Tuesday, April 24, 2012 - link

    Hey crowbar freaks!! I think this is just a gimmik. And that the Anand Tech already has a Nvidia product being tested for review release on the product launch day. But is it soooo hard to guess, you crowbar freaks?? :D
    P.S- Great respect for AnandTech Family.
  • MichaelD - Tuesday, April 24, 2012 - link

    Wouldn't that be something if HL3 wound up bundled w/a new NVidia card? That would be truly awesome. Would be nice if Saturday's announcement was for the 670GTX/660GTX type parts. And what would be even nicer than that, would be if Saturday's announcement isn't just a paper launch and there are actual cards (more than 1 per etailer) to buy in a timely manner. Reply
  • prophet001 - Tuesday, April 24, 2012 - link

    Not a crowbar... definitely a flatbar.

    Still though, kinda odd.
  • voodoobunny - Tuesday, April 24, 2012 - link

    could this mean Half-Life 3 is coming???? Could it could it????
    (*not at all excited*)
  • voodoobunny - Tuesday, April 24, 2012 - link

    although I guess it could also be a striking snake :(. *sigh* Reply
  • lebarle - Tuesday, April 24, 2012 - link

    Crow bars start life as a hex shaped rod (round) and get bent so one end is good for prying up nails with the main shaft of the tool nearly parallel to the work surface and the other end gets bent so it looks like a rounded shepards crook and is good for prying up nails whilst the main shaft is nearly perpendicular to the work surface. I suspect these are nicer to hold and fit your hand better. I have one of these and it is generally too big and heavier than the little flat bar. I don't do serious prying.

    The black piece in the photo started life as a flat piece of steel and is called a flat bar. These are usually smaller and cheaper to make. I use these because they are smaller and cheaper.

    Not that anyone cares or should care.

    I wonder what Nvidia is getting ready to release?
  • jwcalla - Tuesday, April 24, 2012 - link

    Now that we have PCIe 3.0... gotta go with the dual-GPU GTX 690 idea = boring. Or maybe a dual-GPU lower end model = better, but still boring.

    But I'll soil myself if it's Project Denver incarnated. (highly unlikely... but isn't this due soon?)

    Or maybe a joint announcement with Valve about... a gaming system? Valve is coming to the Linux platform apparently, where nvidia has its stuff together. Not likely, but Valve has been making a lot of press lately.

    Ok, enough dreaming... it's another boring desktop GPU.

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