Now that we’ve covered the bulk of Windows’ new UI elements, it’s time to get down to some individual apps, and there’s no app more important to Windows 8’s success than the Windows Store.

Unfortunately, at this point it's a bit difficult to tell how the store is going to work out—it seems like one of the less-finished apps provided in the Consumer Preview. There are basic categories for games, social apps, music apps, and a few others, but aside from the basic Search functionality (which is accessed from the Charms menu), there's just a sprawling "top free" list and a lot of scrolling. The Windows Store definitely shouldn't be judged on this early iteration, but a lack of polish (unlike in other Metro screens, more tiles don't show up when more screen space is available—if you look at the Store on a screen with a vertical resolution of much more than 768 pixels, you'll just see a big unused area of white space below the Store tiles) and missing features make it a rough demo at best.

As in both the Apple and Android app stores, you’ll need to sign in with a Windows Live ID to download anything from the Windows Store. If you used your Windows Live ID to create an account during Windows Setup, the OS can download and install apps without asking you for any extra information, but you can still use your Live ID even if you chose to create a local account. Once you’ve purchased an app, you’ll be able to download that app to any Windows 8 or Windows on ARM device you’ve signed into with your Windows Live ID.

All of the preview apps in the Windows Store are currently offered free of charge, but in the RTM version of the store developers will be able to offer both “Buy” and “Try” buttons for apps with demos—apps can have either timed or feature-limited demos available. Unlocking the full version of the app requires no separate download, and all of your saved data from the demo is still available. Info pages for apps also list compatible processor architectures—x86, x64, and ARM.

As seen above, when updates are available a small number will appear on the Windows Store tile. Entering the Store and clicking the "Updates" link in the upper right-hand corner of the screen will present a list of available updates, which you can install individually or all at once.

Apps submitted to the Windows Store have to make it through Microsoft’s approval process, which looks to be a more developer-friendly version of Apple's system: Windows 8 will be a curated platform, which should help curb some of the malware problems that Android is having. However, criteria for approval are clearly laid out, and developers whose apps are rejected will be given feedback on what changes they'll need to make to get approved. Microsoft is also updating its development tools to help guide developers through all the steps of the certification process.

For both advertisements and in-app purchases, Microsoft offers its own platforms but does not mandate their use. If a newspaper or magazine publisher has an existing database of its users and a pre-existing authentication system, that publisher is free to continue using them in its app. Apple began mandating the use of its systems for in-app purchases last year, meaning that all in-app purchases on iOS are subject to Apple’s 70/30 revenue split, and Google may be moving to prohibit third-party in-app purchases even as you read this.

Lastly, let’s assuage the fears of enterprise administrators: via group policies and PowerShell scripts, domain administrators can both permit and deny access to the Windows Store and to individual apps, and can also deploy Metro apps directly to PCs without using the Windows Store at all. This opens the door to volume-licensed apps, and will help IT admins to provide a consistent set of programs and features across different Windows 8 systems.

Whether the Windows Store will succeed remains to be seen—things like app discovery and user interface are important, but in the end the Windows Store is just a portal that will live or die on the quality and quantity of its apps. Those that are available are in a preview state, and while we’ll look at a few of the core Metro apps later on in this article, it doesn’t make a lot of sense to to do in-depth reviews of apps that are in beta-at-best states.

I will lay out one major concern up-front: while apps like Evernote and Cut the Rope do well on smartphones and tablets, I wonder how well more full-featured programs like Photoshop and Office will scale to Metro with their functionality intact. The Windows Store and its WinRT APIs are Microsoft’s future, but take this as a case in point: Microsoft is going to be shipping a copy of Office with every Windows on ARM tablet, but rather than providing Metro versions of Word, Office, PowerPoint, and OneNote to show developers how it’s done, it’s providing copies of those programs that will run only in the desktop environment, and it’s doing this in spite of the fact that no other developers will be able to use the Windows desktop on Windows-powered ARM tablets.

That doesn’t necessarily mean that Office apps will never get Metro styling, and it doesn’t mean that developers aren’t going to make some nice, feature-rich Metro apps, but Microsoft’s refusal to eat its own dog food in this case makes me a little nervous about the kind of programs we’ll end up seeing in Metro.

The Desktop: Windows Explorer and multi-monitor support New features: Refresh and Reset and Storage Spaces
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  • Andrew.a.cunningham - Friday, March 9, 2012 - link

    Hopefully some of those multi-monitor and "four corners"-related issues get worked out in the release candidate. It would help a lot.
  • Impulses - Saturday, March 10, 2012 - link

    I'm not holding my breath for that... It took them until Windows 8 to add basic taskbars for the extra screens, it'll probably fall to 3rd party developers to make the whole Metro/Desktop paradigm usable with multiple displays, just like we relied on them for multiple taskbars, better wallpaper support, etc.
  • Exodite - Saturday, March 10, 2012 - link

    Well, I don't know if my 2c is worth much but the answer to that would - in my opinion - be 'why should we?'.

    I don't /have/ to use Windows, it's a personal choice.

    If the UI, or anything about the user experience in general really, ends up being a bother for me I can quite easily migrate to another platform.

    I suppose this is a good thing, if taking the long view. Microsoft might inadvertently encourage diversification of the desktop computer space by making W8 horrible to use for a notable minority.
  • B3an - Friday, March 9, 2012 - link

    @Andrew and everyone else who worked on this - great article :)

    It's nice to FINALLY see a very detailed article that shows all the improvements in Windows 8. Too many people are focused on just Metro. I'm sick of having to write long posts explaining to people how to use Win 8, and why it's faster and more powerful for most tasks if people would actually just learn new things, and then having to mention all the new features to the desktop. Now i can just refer people to this article ;)

    Great work.
  • jabber - Friday, March 9, 2012 - link

    Don't have time to learn new stuff that's not putting money in the bosses wallet, just need to get the work I'm paid to do done ASAP. That's why Windows 7 worked so well.

    Companies don't pay folks to sit and learn learn new software or want to hear them bleating on about how they don't know what to do.

    Too much like hard work. Sorry but that's how it is. Business as usual is king.

    I too can see some great improvements in 8 its just that it (as in Metro) is NOT designed for a standard run of the mill PC environment.

    Windows tablets are not going anywhere. That ship sailed for MS years ago. It's the Zune all over again in that regard. So just keep it for phones and maybe adding a little fun to those desktop all in one monstrosities that HP etc. make.
  • B3an - Saturday, March 10, 2012 - link

    I'm so glad MS have not listened to people like you with Win 8. If they did then im sure we'd all still be using Windows 3.1.

    And your comment makes no sense. Win 8 is faster for work when you actually get used to it, so in the long run this will pay off as people will be more productive. And people have to learn new software all the time, like the Ribbon in MS Office.
  • Magnus101 - Friday, March 9, 2012 - link

    I am on a multi-monitor setup and I tried the dev version in Virtual Box last month.
    I had to turn off Windows 8(had to do a different setting for the virtual machine, I think).
    Couldn't find where to power off.

    Found out by a video that I had to hoover in the right hand corner, but that didn't work. I thought the version I used had dumped that ability (the youtube video was quite old).
    So I had to look up a shortcut to open up the start menu and finally get it to shut down.

    Of couse the problem was that I used multiple monitors (use 3) and that I coudln't "snap" to the point where the start menu was.
    This shows how extremely bad this is.

    Another idiotic thing with metro is that programs behaves like apps on a mobile phone. They don't really shut down unless you force them to.
    I tried one of the metro games where there was some music playing. There was no option to quit the game, so when I left it, the music was STILL playing in the background.

    I had to force close the damn thing to stop the music playing!

    And I find absolutely nothing that makes my experience better with metro than the Windows 7 taskbar. Less clicks and more things in a smaller place is ideal for me. Not to mention that the horizontal scrolling is idiotic in metro.

    Look at how Unity in Ubuntu was received when it was released. People fled to Linux Mint, where there are options to use the "old style" desktop.

    One thing that was really good with Windows 8, though, was the new Explorer with many enhancements and actually more space (the bottom part is free compared to win 7).

    I just wish there would be a "Windows 8 desktop" version where the users like me who don't have a windows tablet, Xbox 360 or a windows phone could enjoy the other enhancements not letting metro totally destroy the experience!
    I guess 80-90% will still use older windows version even at the end of 2013 if nothing is done about this crap. Things like metro or unity just doesn't work on a normal Pc and aren't well received by users!
  • faizoff - Friday, March 9, 2012 - link

    You might want to try out the Consumer preview since you've tried the metro apps on the Dev preview. They mention in the article about closing out the apps. They aren't that difficult to close now. Though shutting down and restarting the computer is still a chore.
  • PopinFRESH007 - Sunday, April 15, 2012 - link

    Hovering the mouse over the left most 80 pixels to pop out the multi-tasking tray and then click-holding the app and dragging it down is a whole lot more work than clicking a little red x.
  • faizoff - Friday, March 9, 2012 - link

    I'll have to read this thoroughly when I get home. I find myself really liking Metro even on a PC. I don't see myself getting it when it comes out for the PC though. Only way I'm getting it is when Win 8 tablets come out.

    Skimming through the comments, I had mentioned about the restart and shutting down annoyance. I found a shortcut that allows to place a tile on the metro screen thereby clicking only once to shutdown or restart the computer.

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