Apple iOS 5 Review
by Vivek Gowri, Andrew Cunningham, Saumitra Bhagwat & Brian Klug on October 18, 2011 3:05 AM ESTIn iOS 5, we see Apple taking what some competitors have done better and implementing them in its own way. The parallels between iMessage and BlackBerry Messenger are impossible to ignore, same with the new iOS notifications and Android’s pull-down notification shade. iCloud brings cloud-based information and data storage to iOS, something that has always been one of the cornerstones of Android. Between the new feature-completeness and the new UI refinements, iOS 5 ends up being more polished, more convenient, and more useful than it has been in any previous iteration.
There are a few larger themes to note with this release. Apple is starting to realize what is possible with the iPad’s larger screen, with the emphasis on gestures for OS navigation and tablet-friendly UI refinements. In iOS 5, they’re pretty low-key, but this has the potential to be a big influence on the UI/UX design going forward. I’m excited to see where Apple goes with this in the future. The other trend here is Apple’s continuing march towards turning iOS into a fully PC independent platform. iOS users now have more control over the OS, with untethered device setup, wireless software updates, wireless sync, and even simple things like removing songs and making new folders for photos, all capable without the device ever being plugged into a PC. In fact, since updating to iOS 5, I have yet to plug my iPad into my iTunes machine. Apple is using iOS to try and usher in the Post-PC era, and this is the first serious shot at it. At this point, someone with light computing requirements could conceivably have an iPad as their only computing device and get away with it. Considering where we were just two years ago, when saying that about any UMPC-like tablet would have gotten you some really funny looks, this is truly impressive.
Despite the PC/Mac independence however, there's another very important unifying aspect to iCloud: it makes adding and adopting new Apple products even easier. If you're already a Mac user it'll make the move to an iPhone or iPad more seamless, and the same works in reverse. I should also add that if Apple simply develops an iMessage client for OS X (or ideally, opens it up for third party developers to use) then it will have a messaging service that works over IP and can follow you across smartphone, tablet and Mac. Tie in FaceTime (and perhaps an audio-only equivalent?) and you've got a powerful communications platform.
Apple still has relatively small marketshare in the grand scheme of things (% of total computers and total phones sold), making iCloud a clear play to convert some of the non-Apple users. It's a very smart strategy, one that can influence users to remain within the Apple product family rather than look elsewhere for their needs. It's very reminiscent of Microsoft from the 1990s, but in a far more consumer focused sense. I don't know that the iCloud strategy is enough to sell Apple products on its own, but it may make pulling people away from Apple much more difficult.
I find myself coming away from iOS 5 very pleased by what it brings to the table. It fixes the single biggest issue with iOS dating back a few generations and integrates a few new features very seamlessly without changing the feel or polish of the OS. However, at the same time, I find myself wishing Apple had tried something more daring with the design of iOS 5, especially in light of the significant redesigns Microsoft and Google are in the process of giving their mobile platforms. But iOS has definitely been a success for Apple, so you can’t fault it for not messing with what has worked so well thus far. This is, of course, only part of the story. The rest is with the hardware side - half written already with the iPad 2, and the other half set to come in a few days time with the iPhone 4S.
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Brian Klug - Tuesday, October 18, 2011 - link
That's true, however we've measured and talked about the size of iMessage messages - read/delivery reports are 53 bytes (which is literally almost entirely just overhead from JSON and APNS), and messages range upwards in size from there up to 853 bytes before being fragmented across a few different APNS.By that math, it's going to take 245,856 maximum length (853 byte) iMessages to eat up your 200 MB data plan.
-Brian
steven75 - Monday, October 31, 2011 - link
iMessage defaults back to SMS if it hasn't been sent after X seconds. In theory, this means you shouldn't have to worry about congestion because Apple thought of this for you.FoTacTix - Tuesday, October 18, 2011 - link
I was hoping for a battery life comparison in the review. Maybe I missed it? My battery life seemed to be much worse with imessage turned on on my Verizon iPhone 4.Dug - Tuesday, October 18, 2011 - link
Great review!The most important update for me was mirroring to the Apple TV, and I think Apple would sell millions of Apple TV's if they promoted this.
I enjoyed airplay before, but now that it works with every app is incredible.
I enjoy being able to put everything through my stereo and TV. Things like Pandora, MOG, videos, games, etc. is so nice and very easy. Garage Band is actually fun now that I don't have to plug into my stereo. No other product can come close to this. I have several Apple TV's now throughout the house and can control everything from my iPad.
It makes me wish that they made a 16x9 iPad. (But with my TV's I'm able to do a little stretch so it's not so bad)
jsd6 - Tuesday, October 18, 2011 - link
You can easily delete items from Reading List - swipe to delete on iphone/ipad, click the "X" icon on desktop Safari.You can do Wifi sync without being plugged in - it just isn't automatic. The wording on the iDevice is definitely confusing. As soon as your device is within wifi range of your Mac, the device will show up in iTunes as if it were connected via a cable. You can click Sync on iTunes, or initiate it from the phone. I've actually found to be too slow for my tastes so I stick with the cable. At least now the phone is still usable while the syncing is happening. That's a big step in the right direction!
Galatian - Tuesday, October 18, 2011 - link
The one thing that really made me angry about the iOS update was the removal of the multitouch gestures for iPad 1 owners. I mean it worked in iOS 4 through an Xcode developer account, so Apple can't even say that the hardware is not powerful enough, like they do with Siri.What is even worse is the fact that they changed their website AFTER the update has been releases and people started complaining on their support forum. Now the American site states it is an iPad 2 feature only. Strangely enough the UK, Canadian, German, ... still quote the general iPad.
Also the change log for iOS 5 update never mentions this to be an iPad 2 only feature.
Apple has been known to artificially outdate their products, but they have down so quietly. This time they actually announced something and are now quietly changing stuff so it fits their business model...dumb move if you ask me.
steven75 - Monday, October 31, 2011 - link
I agree there was not a good reason to do that. I wouldn't want to be without multitouch gestures on an iPad. I never use the home button except to turn it on.lurker22 - Tuesday, October 18, 2011 - link
So there is no fix?I have to remember to send messages to people using their email address in order for it to be sure and deliver to all their iOS device? Which means I have to know what phones all my friends use which is nuts.
Why doesn't iMessage just route imessages sent to a cell number to all the values associated with the apple ID?
name99 - Friday, October 21, 2011 - link
Truth is, there are a HUGE number of rough edges associated with iCloud and all the related services. A different set of examples would be the duplicates of events in calendars, or the duplicates of contacts in Address Book; and there is no consistent mental model for how data is supposed to behave "in the cloud and on devices". Mail behaves one way, calendars and contacts another, iTunes music a third --- and I don't think any human understands how Notes are supposed to behave.My HOPE is that this is all teething troubles --- Apple was faced with a deadline --- they needed to get iPhone 4S out by a certain date --- and iCloud was rushed before various bits were quite ready. If this is so, hopefully we'll see the worst discrepancies resolved in iOS5.1 and OSX 10.7.3 in three months or so.
And if not --- well, that is NOT a good sign. Apple's whole value proposition is, of course, "it just works". And while Android seem unlikely to compete on that front soon, it is possible (not inevitable, but possible) that MS might actually get it right in Win 8, right enough at least to become the new press darling, the company whose cloud offerings make sense, unlike Apple whose every product behaves poorly and inconsistently across the cloud.
unixfg - Wednesday, October 19, 2011 - link
I don't really understand your claim here:"So regardless of how and where you’ve gotten your music from, if its there on the iTunes Store, it automatically gets legalized and added to your account..."
Do you mean to imply there is no distinction on Apple's servers as to the source of your Music? I know the AAC files you buy have a tag linking it to your account, and can't imagine they wouldn't keep track of the source.
That aside, I don't see how it would "legalize" anything. I'm a huge fan of your articles, and hate that this is the first time I've felt the need to register and comment, but...
<citation needed>