Industrial Design & The Future

The original iPad was a device followed by so much hype and anticipation that inevitably, upon launch, it became one of the most polarizing products to launch in the last few years. It also became a huge hit, infusing life into the previously flatlining tablet market, and that's where the iPad 2 comes in.

The industrial design changes are very much in line with what we saw with the 4th generation Apple handhelds. The design language used for the iPhone 3G/3G-S and iPod touch 2G/3G was based on accelerating curvature continuity (known as G3 continuity in industrial design terminology), in contrast to the tangentially continuous design (G1 continuity) found on the original iPhone. What this meant, basically, is that the first iPhone had a relatively flat design, whereas the 3G/3G-S had a gently crowned back that aimed to fit the contour of one's hand.

The original iPad foretold the future of Apple's design language, using a similarly curved back but dumping the blended G3 curvature on the sides for hard edges that met the front face in a perpendicular manner. The iPhone 4 went a step further, with a flat back in addition to the sides. The front profile kept the same rounded corners that every other Apple device has, but the top and side cross-sections end up being rectangles, with all four faces meeting perpendicularly. I'm thinking Apple chose to do this to accomplish two things: being able to use glass for both the front and back faces, as well as to give the iPhone line some separation from the iPod and iPad lines.

The fourth generation iPod touch reaffirmed the notion that Apple was moving back to flatter, more rectangular designs. The use of aluminum instead of glass meant that there wasn't a need for a completely flat back; the predominantly flat back of the iPod tapers to meet the front face at the edges using a short continuous curve.

After seeing the newest iPod touch, I guessed that the second generation iPad would carry rather similar lines. I definitely didn't expect the iPad 2 to be so thin, but overall, it was pretty much in line with what I was expecting.

Another significant aspect to the industrial design changes is the addition of a white-bezeled iPad. The back of both black and white models are the usual anodized aluminum, though the texture of the anodizing on the iPad 2 (as well as the latest MacBook Pros) seems to be a different, smoother one than on previous aluminum Apple devices. Apple seemed to have moved to black bezels on almost all of its products, other than the vaporware-esque white iPhone 4, but between the iPad 2 shipping in white and a promised spring release for the white iPhone 4, it shows that Apple is trending back towards white devices.

The interesting question to ask here is how much we can read into Apple's future designs given the iPad 2, and unfortunately, that isn't a whole lot. It's always difficult to tell with Apple, but it wouldn't surprise me if the iPhone 5 ended up using a very similar design to the iPhone 4. Since the antenna problem is mostly solved (see the antenna diversity on the Verizon iPhone 4), Apple probably doesn't need to do a whole lot to the design for the next generation iPhone. Other than the signal attenuation issues, the iPhone 4 was an amazing piece of hardware, one that Apple spent a lot of money developing. It doesn't make sense for them to turn around and dump it on another ground-up redesign, especially when the 4 is still very competitive from a hardware standpoint. And at this point, I doubt they would focus so much on releasing the white iPhone in spring if they weren't planning on using a very similar chassis for the iPhone 5 that should launch in June.

Given past history, if the iPhone doesn't get a redesign, neither will the iPod touch. Both of the generation 5 handhelds will probably get some form of the A5 SoC, potentially underclocked like the A4 in the iPhone 4. What is more difficult to predict is the 3rd generation iPad. Since we don't really have an established cadence for the iPad, it's hard to say anything about the iPad 3 without reading too much into the iPad 2 launch. I'd say its safe to assume there will be a 6th generation Apple SoC (presumably named the A6), and if I was a betting man, my money would be on at least some form of redesign or at least an ID refresh, but again, with Apple, you really never know.

The iPad 2 The Right SoC at the Right Time: Apple's A5
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  • shangshang - Sunday, March 20, 2011 - link

    but if you enough fanatic hipsters, +1 device can become a primary fashion must-have.
    And it's not just yuppies. There are so many geeky engineers at my work place that have an iPad so they can just put it next to there desktop PCs. Worst, there are some managers who use an iPad right along side their laptops in meetings. Baffling to me. I can only chuck it down as fashionable. I mean it's the same reason women pay $2000 for an LV purse that most men would deem god ugly.
  • kasplat99 - Sunday, March 20, 2011 - link

    Last fall there was a discussion of a limitation of 16GB on photos in the iPad.

    http://discussions.apple.com/thread.jspa?messageID...

    I haven't been able to find out whether this was resolved with an iOS 4.x update or the problem persists. This probably is not a limitation of the camera connector kit itself, but rather the photos app, either for total number or data size of photos, but regardless it is a serious limitation if trying to use the iPad for photo work or backup on a long trip.

    Testing should be done on 32GB or 64GB iPad if anyone wants to check on this.
  • BlendMe - Sunday, March 20, 2011 - link

    While reading the section on the cameras and the camera UI, I was wondering if you couldn't have saved yourself 1/2 page of writing by just switching on rotation lock? I see that the rotating controls are annoying, but isn't that what the rotation lock switch is for? To keep the UI from rotating?
  • dagamer34 - Sunday, March 20, 2011 - link

    That's a pretty bad hack for a problem they should have realized themselves if they ever tried to take a picture with the iPad 2.
  • BlendMe - Sunday, March 20, 2011 - link

    How is that a hack? That's what the switch is for (unless you set it to be a mute switch). If you use it to lock the rotation in a browser it's considered a feature.

    Theoretically (I don't have an iPad 2 and won't be able to try one for at least a week) this switch should allow you to place the capture button on any side of the screen.

    I'm kinda surprised Anand/Brian/Vivek didn't even mention it, given that most of their reviews are very thorough and in-depth.
  • Azethoth - Monday, March 21, 2011 - link

    I second that notion. My default is to have rotation locked. I loves me some landscape mode and when reading with it flat it freaks out without some rotation discipline.

    Now that its on the external switch again there really is not much issue.

    Still, it was a major UI oversight. I think they got "lucky" that Jobs was sick and didn't see that rubbish and chew someone a new one. Heck, even Gates would have noticed such UI incompetence.
  • Bosh - Sunday, March 20, 2011 - link

    Yes, you can wait and wait and wait and...........
  • WaltFrench - Sunday, March 20, 2011 - link

    Aw, cut @geekfool a break: he's waiting because by then, Flash 10.3.0173 will actually have watchable 720 framerates on a quad-core Tegra.

    There's geek and there's geek. Perhaps geekfool has drunk the Adobe jizz bigtime. With that list of priorities, he's absolutely doing the right thing.
  • LauRoman - Sunday, March 20, 2011 - link

    Great review but it doesn't hold a candle to Charlie Brooker's 3 and a half minute insightful dissection of the differences between the two devices.

    http://www.youtube.com/watch?v=qNSn6AtdSGM
  • kube - Sunday, March 20, 2011 - link

    Great review.

    I have an iPad 1 and plan on upgrading.

    The review says that the principal use is email and web-browsing. Like most my use focuses on a few uses. But the most important is reading.

    1. books. I use the Kindle app most, but sometimes ibooks. I share lots of books with my daughter, who uses a kindle device. Ebooks have probably doubled my book reading.

    2. journal articles. For me, this is revolutionary. I'm a scientist, and over the past decade journal articles have migrated from print to pdf. With applications like "good reader" and especially "papers", my reading experience has changed. Reading a journal article pdf off of a computer screen is a second-rate experience. Reading off of the ipad, for me, is as good or better than reading print. As pdf applications have matured, the ability to high-light or write notes on the pdfs has gotten better. Really terrific.

    3. Other pdfs. Viewing pdfs of slide presentations or theses or other stuff is great.

    4. Instapaper. Can't believe its legal. While saving standard web pages is nice, it really shines at saving things like extended magazine articles. Things like the NY Times book review or NY Review of books articles. Extremely comfortable reading experiences, and easy to share with friends via email.

    Another comment. My college-student daughter has an 11-inch macbook air. Its her only computer and is a terrific device. it seems to be a better device for students. It overlaps the function of the iPad making it hard to justify both.

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