AMD G-Series Brings APUs to the x86 Embedded Market
by Ganesh T S on January 19, 2011 12:29 AM EST
The AMD Embedded G-Series solution is very exciting for many embedded markets. AMD let us in on the fact that the Microsoft Surface 2.0 demonstrated in the 2011 CES Microsoft Keynote was in fact powered by the AMD Embedded G-Series. Some digital signage solutions from MediaVue and thin clients from Wyse are also based on this new platform. There are also a large number of partners and customers lined up, ready to launch products based on the AMD Embedded G-Series over the next few quarters.
AMD is putting up this solution against the Embedded Atom series models from Intel, promising better footprint (lesser number of balls to route). AMD doesn't really have any credible competitor to stand up against Intel SoCs such as the CE4100 / CE4200. We believe that the AMD APU would be a wonderful base for a SoC solution in that market segment. However, the additional Hudson hub makes it difficult to get small form factor systems.
In the near future, we can look forward to some exciting embedded systems where the AMD Embedded G-Series can make a real difference with its graphics prowess.
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iamezza - Friday, January 21, 2011 - link
+1knedle - Wednesday, January 19, 2011 - link
I think this article should be read not as commercial, but more like "OMG, finally AMD is making a comeback!"Hrel - Wednesday, January 19, 2011 - link
I agree with you, I only scimmed cause it read so much like a commercial. Commercials aren't necessarily ALL positive. Mention pseudo negatives in an optimistic fashion to emphasize the positives; which is what this article is.Samus - Thursday, January 20, 2011 - link
What a crock, this is complete BS. How are they going to call this a single chip integrated SoC when its clearly two chips, with Hudson using as much power as Brazos?Embedded G-series my ass, integrate the damn controller hub already and stop calling the kit something its not.
Tractor - Friday, January 21, 2011 - link
yes, i fully agree with this comment; i'm very surprised to see so many superlative positives in an anandtech article, and approximately no fact to support them.It's not only that expectations are very high, with no benchmark / measurement to back them; it's also about the tone, a few sentences here look like a dictated press release.
And maybe that's what it is.
kfiske - Wednesday, January 19, 2011 - link
This has to be a joke. It has no information and reads like an AMD pr release.pk05 - Wednesday, January 19, 2011 - link
No it doesn't...press releases are shorter and less hyperbolic.ganeshts - Wednesday, January 19, 2011 - link
Please look at my response to brunnis's post above.I still believe that AMD may probably have a better case than the embedded Atom chipsets, but that is a joke because the embedded Atom itself is not a efficient product.
But, this product has quite a number of customers releasing production systems soon.. So, we will have to wait a bit to determine the market reaction to it.
AMD could have made more of a splash by releasing a proper SoC. Not sure whether that is slated for the future.
pk05 - Wednesday, January 19, 2011 - link
Fair enough, thanks for the response Ganesh. I would recommend a different lead sentence, as that really does sound like a press release and sets expectations for the whole article.silverblue - Wednesday, January 19, 2011 - link
They have a revised architecture at 28nm in about a year's time. If they keep clock speeds as they are, that in itself should result in a good drop in power usage, not to mention the performance boosts usually associated with a revised architecture. I'm not sure they'll create a true SoC though, at least, not yet.I'm very happy to see AMD's first Fusion product line being so widely touted for adoption. I can't wait to see how the C series compares to the E series in a full suite of benchmarks, especially considering the E series should hit a bandwidth wall at some point much sooner than the C series due to lower CPU and GPU clocks.