The Hardware

Google tells us to expect the first Chrome notebooks towards the middle of 2011, however it is releasing a reference platform to select press and users in its pilot program starting now.

The reference platform is manufactured by an unknown OEM (possibly Inventec) and features Intel’s Atom processor. The first Chrome systems will be notebooks although Google indicated that it has plans to expand both into smaller and larger devices. Assuming the Chrome notebook launch is successful, you can take that to mean we’ll see smaller Chrome notebooks, potentially even tablets, as well as Chrome nettops/desktops.

The reference platform is called Cr-48 and it is a 12” notebook running the Chrome OS. Google wanted a full sized keyboard and reasonable screen size, which is exactly what it delivers.

The Cr-48 appears to have a standard chiclet keyboard with a few differences. There are no function keys, there’s an integrated power button (ala the new MacBook Airs) and there’s no caps lock key. In its stead you get a search button similar to what you’ll find on Logitech’s Google TV keyboard. You also get a row of dedicated feature keys for things like increasing/decreasing brightness, volume, etc...

There’s no support for optical media although you do get a single USB port on the Cr-48. Currently there’s no support for USB peripherals beyond keyboards/mice, this includes USB storage. Google says it is currently working on USB storage support however there’s nothing there yet. Even printers can’t be connected directly, Google turns to its Cloud Print service to discover and print to nearby printers.

The Cr-48 only features VGA output as it is Pine Trail based and the platform doesn’t support DVI or HDMI output. Based on Google’s pictures there also appears to be an integrated SD card reader.

Battery size remains unknown at this point but the Cr-48 is expected to last up to 8 hours on battery and a week on standby.

Retail Chrome notebooks will be made by Acer and Samsung. I suspect the limited list of launch partners has to do, in part, with what I mentioned at the beginning of this article. Microsoft can’t be too happy with Windows partners shipping devices that clearly circumvent the Windows ecosystem and thus we don’t see anything from companies like ASUS, Dell and HP. Acer is particularly surprising but we’ll have to wait and see how this one pans out.

Google expects the first retail Chrome notebooks to be priced below $400, similar to Atom based netbooks running Windows 7.

A very attractive part of the Chrome platform is the OS is open source and Google isn’t charging for the OS either. Granted Microsoft’s fee for Windows 7 to netbook vendors isn’t that high, but in markets with razor thin margins, not having to pay for an OS can help OEMs actually make money selling hardware.

I do suspect we’ll have a bit of the netbook syndrome initially with Chrome notebooks. Since they’ll all be based off of Intel Pine Trail platforms, they’ll all have very similar performance characteristics. Also since this is a new and unproven platform, I wouldn’t expect too many SKUs from Acer and Samsung based around Chrome OS initially.

Apps Performance & ISA Independence
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  • ant1pathy - Wednesday, December 8, 2010 - link

    I'm interested in how much government subsidy might have gone into the network build out in Slovakia, and how much government control goes into the telecomms. While the large US providers make some pretty ridiculous profits, they also cough up staggering amounts of cash for infrastructure and the latest spectrum bid, which I don't believe European companies have to pay for. Different markets to be sure, and there's no doubt which one consumers benefit from, but I'm not sure what the effect on innovation and progress would be if everything was government controlled.
  • cubbs - Thursday, December 9, 2010 - link

    "they also cough up staggering amounts of cash for infrastructure and the latest spectrum bid, which I don't believe European companies have to pay for."

    Believe what you will - the EU is not as "socialist" as you think. In most countries the telecoms are hardly subsidized at all, and pay, as you put it, _staggering amounst of cash for infrastructure and the latest spectrum bid_. However, when the companies make bids for the wireless spectrums they also accept the regulations that come with a license - ie. coverage of XX% of the population in X years with a certain SERV_QUAL level.

    I'ld rather say that the differences in the markets is the _competition_. Right here and now I can pick between 15+ cellphone/data carriers. Those who bid at the 3G licenses havent even recovered the full costs yet, and just finished bidding on the 4G licenses being rolled out next year.
  • mino - Thursday, December 9, 2010 - link

    None.

    The (former) landline monopoly was making money even in the communist times and was sold to T-Com 10yrs ago, still making money (and screwing anyone they can as monopolies like todo).

    All three mobile networks (Orange biggest, T-Mobile/Com second and O2 third) are fully privately funded since inception.

    The plans I mentioned were from Orange which had made the biggest 3G (and now FTTH) push in vision for challenge T-Mobile. T-com is a bit (but a still competitive bit) more pricier. O2 is relative newcomer
  • mino - Thursday, December 9, 2010 - link

    Uh, and of course the spectrums (only 450/900/1800/2100) are sold too.

    The cost of network build-up in 5 mil mountainous country is priced in the licenses though. (For instance they to install several hundred base stations by helicopter.) So they are cheaper even on per-citizen basis.

    But the initial NMT/GSM licenses were awarded for free back in the day. Companies were "just" required to provide a certain minimal coverage within a given time-frame. AFAIR it was 90% of population covered within a year. Or something like that.
  • Penti - Friday, December 10, 2010 - link

    Lol, not even the former Soviet states have any subsidies for the private telecoms. In the wireless business at least. Funny how some Americans think sometimes. Mind you US has a lot of subsides for the old land lines and broadband connections. Not that it helps much there. The rest of the world isn't over-washed in subsides they simply do it better, and cheaper. And those in the US never see the full extent of their taxation as the money goes to private insurance and pensions instead, and school fees and so on. The labor cost for the companies aren't lower because the tax is lower then most of Europe, it's higher. But you don't see on your paycheck and you can't estimate it either how much goes to the health insurance, dental plan, pensions and other benefits that's payed through taxes in Europe. But in fact looking at the statistics you can see that your benefits costs more then the taxes for the same in European welfare states. But looking at statistics wouldn't come anybody to mind I guess.
  • DLimmer - Wednesday, December 8, 2010 - link

    Do you really need more than 100MB / month roaming data?

    Maybe I'm atypical, but I do most of my browsing (and computing) at home or near free Wifi and wouldn't need to rely on the data plan for anything more than incidentals.

    This is a notebook, not an iPhone.
  • mino - Thursday, December 9, 2010 - link

    Well, 100MB is on the low side of my daily usage. Commonly it can become hourly usage.

    But you are right, maybe I am being a little "spoiled" by my options.
    (I have always thought) WWAN connectivity is there to keep me from hunting for hot-spots instead of accessing Internet and doing my work.

    IMHO 100MB is just about enough for checking mails on a phone.
  • strikeback03 - Thursday, December 9, 2010 - link

    Well, given that I use email almost none, that would more than cover my email usage. But with ChromeOS being a different concept, where at least at the moment EVERYTHING has to come over the internet as there seems to be no access to local storage. Want to listen to music while writing? If the music were stored locally you could write for hours and use only a few hundred KB backing up your stuff, but if you are listening to Pandora that whole time make that a few hundred MB.

    At the same time, this isn't designed to be a primary computer, and users shouldn't necessarily need/expect to be downloading torrents or other high-bandwidth uses.
  • macandron - Monday, December 20, 2010 - link

    I must say I'm equally appalled at the data rates in the US. My god.

    I live in Finland and we can get any of the following deals:
    - limitless data at 1mbps for 10€/month (2-year contract)
    - limitless data at 15mbps for 14€/month (2-year contract)

    Flexible prepaid subscription (no contract) with following options:
    - 1 week prepaid limitless data at 4mbps, 7€
    - 1 month prepaid limitless data at 1mbps, 20€
    - 1 month prepaid limitless data at 4mbps, 30€

    In other words, for the same price Verizon offers an *extra* 3GB you can get 1 month of limitless prepaid data @ 4mbps :D

    And I bet Japan has even lower rates, with their incredible amount of phones and mobile services.

    It's like the US is 10 years behind in mobile data markets!
  • synaesthetic - Tuesday, December 21, 2010 - link

    It's ridiculous here... I use T-Mobile US, and I pay the LEAST for data among the Big 4. My plan is $65 US per month, and it gives me 500 minutes (unlimited nights and weekends, though), unlimited text and "unlimited" data which is really 5GB with a soft cap that drops you down to EDGE-ish speeds after you hit the cap.

    It's the cheapest absolutely. An equivalent plan from AT&T (with a lower HARD cap) is almost $90!

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