Themes

Despite Microsoft’s strict UI policies within Windows Phone, you can tweak two parameters to customize your phone: the background color and the theme color. You can choose white or black for the background color, although I’d recommend against white if you have an AMOLED or Super AMOLED phone as it can significantly reduce battery life.

The theme color controls things like the color of your tiles, color of links and even the color of progress bars in IE. The color options are all either bold or vibrant or a little of both, and they dramatically change the look of the device.

I’d say Microsoft got the personalization down just right. You can change the photos on your lock screen but everywhere else the background is either black, white or a picture automatically selected based on the content you’re viewing.

The theme colors are consistent once applied and refreshing to switch between. It’s like getting a case for the inside of your phone.

The UI customizations preserve a standard experience across all Windows Phone devices. Microsoft definitely learned from Windows Mobile.

Minimalist, Even Down to the Status Bar Notifications
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  • Lapoki - Thursday, October 21, 2010 - link

    I think WP7 has potential and could very well be my next purchase. Great article guys, it was long but very detailed.. got me through a boring afternoon.
    One thing seems missing though... the infamous signal strength comparison that you have been doing for all other phones ever since iPhone 4.
  • wht1986 - Thursday, October 21, 2010 - link

    One of the most informative WP7 reviews I have read. I actually didn't skip to the end just to read the conclusions. I read it all and enjoyed every page. Well done.
  • epyon96 - Thursday, October 21, 2010 - link

    Did I read that right?

    Only Mp4 and WMVsupport?
  • strikeback03 - Friday, October 22, 2010 - link

    I'm guessing that is the audio codecs allowed for videos
  • Tanclearas - Thursday, October 21, 2010 - link

    "When Apple introduced the iPhone, Steve Jobs made the point that a virtual keyboard was preferable to a fixed keyboard because you shouldn’t always be stuck with the same keyboard layout. Some applications would require a slightly different layout and other applications wouldn’t need it entirely. A physical keyboard requires you to pay the space penalty regardless of what you’re doing with the phone."

    Really? So, by that argument, Google/Android is the better choice of phone. You shouldn't always be stuck with a single choice of phone layout. I use my hardware keyboard regularly on my G1. As for "applications requiring a slightly different layout", that's a load of crap. When typing, I always want letters and numbers, and I want QWERTY with number keys above. I don't want an on-screen QWERTY with a separate button to press to switch back-and-forth between letters and numbers.

    The "applications that require a slightly different layout", perhaps like the phone keypad, can still use an on-screen keypad when necessary.
  • DP-16D - Thursday, October 21, 2010 - link

    Windows 7 Phone must be absolutely phenomenal given the writers' incredible Mac-centric slant (especially with the Windows 7 desktop non-sequitor at the end of the review). Furthermore: The e-mail and messaging pages don't include comparisons to Blackberry, the de-facto standard for communication on smartphones. In fact, I cannot recall that line of phones being mentioned at all. As an existing Blackberry user considering a switch to Windows 7 Phone your review is nearly worthless, because 99% of my phone experience is about functionality and not whether or not my handset can sing and dance better or worse than iOS and Android.

    Normally I enjoy reading Anand for very thorough reviews, but this review's omission of the essential and inclusion of the irrelevant will make me reconsider reading any future submissions by these two writers.
  • beefnot - Thursday, October 21, 2010 - link

    C'mon man, although Blackberry is a mkt share leader, it is a 20th century platform with very little innovation. It is walking dead with respect to consumer devices, which is the segment that Windows Phone 7 is currently targeting. I own a blackberry for work, but there is no way in hell I would consider it for my personal mobile device, and I don't give a rat's ass that it is excluded from comparison.
  • Reven - Thursday, October 21, 2010 - link

    I'm happy with my iphone 4 for now, but I will seriously consider getting the next generation of Windows Mobile phones when I eventually upgrade.
  • anona6 - Thursday, October 21, 2010 - link

    Hey I live in Tucson, and I was wondering if anandtech was based out of Tucson or something.
    This article made it a little more exciting for me just because it was local to me, and you have
    one of my favorite coffee shops there that's nearby my University.
  • Zstream - Thursday, October 21, 2010 - link

    Do you know what the talk time is for the LG? It's not showing on the graph

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