The Windows Phone 7 Review
by Anand Lal Shimpi & Brian Klug on October 20, 2010 7:00 PM EST- Posted in
- Smartphones
- Windows Phone 7
- Microsoft
- Mobile
WP7 vs. iOS4: Multitasking, Copy & Paste, Suspend
If you’re looking for app switching in the manner supported by iOS 4.0, Windows Phone will disappoint. There’s no Apple-like multitasking supported by the OS at launch. Windows Phone 7 doesn’t totally regress in this regard. This is where the back button comes in.
The back button in Android literally takes you back screens until you land at your home screen, at which point it stops functioning. In Windows Phone, the back button is more like the back button in a web browser - it takes you back, in order, through every app/window you’ve visited.
Let’s say you’re typing a text message and you want to double check something you received in an email. There’s no conventional multitasking support so while you’re in the messaging app you’ll hit the Start button, and tap the email tile to find the message you were looking for. Now to get back to your text message, in a conventional smartphone OS without multitasking you’d hit the home/start button, and launch the messaging app again. That’s how it used to work in iOS. In Windows Phone however, hitting the back button will take you out of the email app and back to the last app you were in. In this case, that would be the messaging app.
There are rules for how the back button works. First, never use it after midnight. The history removes almost all references back to the Start screen with the exception of the most recent one. For example, if this is the path you took:
Messaging -> Start -> Email -> Start -> IE -> Start -> Zune
Continuously hitting the back button would take you to those screens in this order:
Zune -> Start -> IE -> Email -> Messaging
You always get the most recent Start screen in your history in case you, literally want to go back to the screen you were just at. Everything else however assumes that you’ll just hit the Start button if you want to go home and you’ll just traverse through apps you’ve visited.
The history doesn’t grow by using the back button. For example, if you launch the messaging app, hit back and then launch your email, hitting the back button will only get you back to the Start screen.
It sounds like a complex series of rules but honestly it just works for the most part. The back button really shines when you launch an app from within another app. Then there’s no going back to the Start screen, you just switch between the app you’re currently at and the one you were at prior to it. It’s like a one-tap task switcher.
The back button doesn’t completely negate the need for iOS style multitasking, but it gets you around 90% of the way there. Copy & paste is the other glaring omission, but Microsoft has already committed to deliver clipboard functionality in early 2011. We’ve privately seen a demo of the feature working, Microsoft is still ironing out the best way to make it happen within the Metro UI.
Windows Phone does support suspend/resume of apps. When you switch away from an app and later return back to it, the app will pick up where you left off - similar to what iOS4 enabled. All that’s really missing is the ability for 3rd party developers to have portions of their code run in the background and some sort of task switching mechanism.
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bplewis24 - Thursday, October 21, 2010 - link
You call it smooth running and functional, which is fine. That doesn't dissuade me and the OP from feeling it is ugly and off-putting. You even say it doesn't have to be cluttered eye candy, but the review claims it is the most beautiful UI he has ever seen. The thing is big blue blocks. It is exactly what he explained on the first page that Windows typically does with any refresh of their OS: "make it bigger and bluer."It is definitely ugly, but if you only care about how functional and fast it is, then you will love it. I admit that I can't stand iOS cluttered eye-candy style either, so I'm with you on that. Give me functional, customizable and sleek and I'm in heaven. Glad somebody already figured out how to do that.
Brandon
geniekid - Thursday, October 21, 2010 - link
In my opinion, it's quite good looking and better than the default home screen on my HTC Incredible.Like you said, it's all a matter of taste. I will put myself out there and say the guy who thinks the "6 year old crackberry looked better" probably has poor taste.
Smilin - Monday, October 25, 2010 - link
It is the most beautiful UI I've seen. Mind you I've SEEN it. Have you? Screenshots don't do it justice. You have to see it moving and the text shifting in parallax. It's eerily 3D.iPhone and Android are beautiful too....if you're a Windows 3.1 progman.exe fan.
gstrickler - Friday, October 22, 2010 - link
It may be simple and functional, but that doesn't mean it has to be boring and ugly. I'm a huge proponent of simple and functional, but that screen looks like something out of the late 80's or early 90's. The tiles have too little to differentiate them from each other. A little use of color and better contrast would make it a lot clearer and faster to identify the icons, and it would look better.Note to MS, hire a usability consultant and put some of your graphic designers to work (I know you have graphic designers). It shouldn't look like just like Windows 7, but it definitely shouldn't look like it comes from Windows 2.0
inighthawki - Thursday, October 21, 2010 - link
That "ugly" home/start screen interface is one of the main reasons I'm interested in WP7. The other smartphone interfaces I've seen from others like iOS and Android are nothing more than glorified and eye-candy enhanced versions of every other phone out there IMO. And as someone who owns a Zune HD which has a very similar interface, I can tell you that it works really well, and is very nice.bplewis24 - Thursday, October 21, 2010 - link
There is no eye candy in Android. It's basically a blank slate desktop background. And obviously it's no surprise that a Zune HD user would prefer the Windows Phone 7 UI. It's also not a surprise you use subjective and vague justifications for your preference :)inighthawki - Friday, October 22, 2010 - link
I don't see why I have to justify a subjective decision. The bottom line is "I like it" and my entire point was that just because the OP thinks it's the ugliest home screen they've ever seen, there are people like myself that not only like it, but actually dislike the style they do. I am not trying to force my opinion on anyone.Smilin - Monday, October 25, 2010 - link
I agree with you FWIW.cknobman - Thursday, October 21, 2010 - link
I agree 100%Gigantic big colored tiles? Seriously?
What a waste of space and an overly boring-bland appearance!!!
Guspaz - Thursday, October 21, 2010 - link
I agree, the WP7 UI looks horrendous to me. Giant space-wasting bland UI components.My biggest concern is how HUGE the tiles are. Anand complained about iOS/Android cluttering screens with app icons, but it seems to me like WP7 will be incredibly worse.
Reducing the number of tiles on the screen so that you can only view 6 full tiles at a time, as WP7 has done (the bottom two tiles appear cut off in pictures) is a huge limitation. The iPhone displays 20 icons.
If I've got 50 apps, and I'm not using folders, an iPhone will give you three screens to scroll through. Android, I assume is similar. Windows phone 7 seems to require something like 8... And the lack of some sort of folder or grouping support is only going to make this worse.
My prediction is that, if WP7 takes off and starts getting a decent number of apps, they're going to have to rethink the home UI or it'll be unusable.