The Windows Phone 7 Review
by Anand Lal Shimpi & Brian Klug on October 20, 2010 7:00 PM EST- Posted in
- Smartphones
- Windows Phone 7
- Microsoft
- Mobile
Putting the Phone in Windows
Though Windows Phone 7 doesn’t have a dedicated phone button, there is emphasis placed on calling as evidenced by the Phone tile being top left on the start screen. The tile - like others - displays a number corresponding to the number of missed calls or voicemails. The carrier string is relegated to the bottom left of the tile - the same size and style as other text.
Phone’s tile does change as you miss calls and get voicemails:
The dialer itself is very spartan. The application opens up to the call history pane by default. Opening the dialer pad requires tapping on the keypad icon at the bottom. To the left and right are links to voicemail (there’s no visual voicemail support, this just dials your voicemail number), and people tile respectively. Expanding the option pane brings you into phone settings or lets you delete all the call history.
The call history list itself is again very basic. Tapping on the phone symbol to the left of entries immediately dials the last called number, and tapping on the item itself just brings up the contact entry in the people tile. What’s missing here is the ability to see individual call duration, or break down your contact history with a specific number. The only information you get is when the call started, whether it was incoming or outgoing, and whether the number was associated with work, home, e.t.c.
The keypad interface itself is probably one of the most simple I’ve seen before - dialing a number doesn’t get you smart dialing abilities or contact lookup. You’re just entering numbers. It’s clear (rightfully so) that Microsoft expects most calls to happen from contact entries or the call history. You can also pin contacts to the start screen.
Where WP7’s core phone functionality differs from others is how it transports the dialer UI basically anywhere. Fire up a call, and you’ll get an overlay with the call duration, name, and number. At right are buttons to bring out the keypad, and expand a shade with options for call management.
Hit the windows button, however, and everything rolls up into an accented notification strip just like we see for incoming messages. The text alternates between tap to expand, and the current contact’s name and call duration. What’s even more interesting is the way the notifications bar shows you the signal bars when you’ve got a call in progress - most of the time everything is hidden unless you tap on the top of the screen, then status indicators elegantly drop down.
Tapping on this brings down the dialer overlay again - the best part is that the window underneath goes transparent. It’s slick in practice and nicely animated with Metro 3D transitions.
What’s nice is that again the dialer UI is basically transported anywhere on the phone - it isn’t just relegated to a standalone application but instead is inherently a part of the phone from any perspective.
There’s conference support as well if your carrier and plan support it. I tossed a ton of ASOS numbers into a conference. Tapping on the conference title brings up a new window with a more readable itemized list of each line that’s going. If you’re just juggling many calls without doing a conference, the status notification at top changes to “tap to swap.” It’s obvious that someone really thought about getting this right.
Finally, incoming calls are handled with a full screen overlay with answer and ignore buttons. If the incoming caller has a contact photo, the entire background is that photo.
While WP7 has done a good job making the notifications bar blend in and rotate appropriately in landscape, I did catch one edge case that seems strange. In the browser, I pointed out that you can get messaging notifications in landscape, dive in, reply, and emerge back where you were with the back button. Look where that notification comes up:
Now look at where the call in progress strip is in the browser when in landscape:
I think this is just a minor inconsistency that was overlooked, otherwise I’ve only found two more occurrence of WP7 mixing landscape view with portrait elements. More on those two in a second.
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AssBall - Thursday, October 21, 2010 - link
LOL! Yeah, I think he needs to lay off the Ritalin.morphologia - Thursday, October 21, 2010 - link
Seems to me you are creating the problem yourself by caring about it so much. No one is forcing you to take such exception to political imagery. All you have to do is not care and the problem magically vanishes.Sheesh.
Fleeb - Saturday, October 23, 2010 - link
I did not even noticed that there is a Pepsi billboard in there up until you mentioned it. :SExelius - Wednesday, October 20, 2010 - link
Given the head start Apple and Google have, what are Microsoft's prospects with the carriers?Carrier support is obviously very important with licensed models like WP7 and Android... As Google learned with the Nexus One, what are Microsoft's prospects in mobile? Verizon is highly invested in Android, so don't look for them to push Android phones heavily, and AT&T is still riding Apple's cash cow... I don't think the two platform's positions are a coincidence.
Furthermore, is Microsoft prepared to potentially be the #3 mobile platform long-term? And that's assuming they can get out in front of RIM. I don't know that they have a chance of catching Google or Apple (Microsoft as a consumer brand is probably irreparably damaged and Google and Apple are still very popular.)
anactoraaron - Wednesday, October 20, 2010 - link
this is the #1 reason that I have right now for buying a WP7 phone. "Microsoft needs to pay the bills"??? Are you serious!?!? So their profits on Windows and Office are only for spending 1 billion on advertising and we get to eat it on seeing ads when I am searching through my email??? I can't understand the justification on not blasting MS here on this... which of their competitors do this now? This opens a door full of feces that I would rather not touch... Imagine turning on your phone to be bombarded by 3-10 ads before you can use the phone... and it starts with consumers being ok with an ad here and there while you do things not web related on your phone... "xbox live brought to your WP7 phone by Applebees- tap here to find the nearest applebees while your game loads"NO WAY MS... good try though. I guess it's up to Nokia/Intel with their meego to get my hard earned money... I am not paying for those ads on my phone - no way no how.
Smilin - Monday, October 25, 2010 - link
Which of their competitors do this now?Apple and Google that I'm aware of. Settle down beavis.
mcnabney - Wednesday, October 20, 2010 - link
Consumers know of three key smartphone products right now - Apple, Android, and RIM. The people that do know about Microsoft's previous offerings are probably still bitter.How will Microsoft overcome this deficit? They actually don't offer anything more than a nice slick interface that runs integrated functions smoothly, but falters on Apps. They won't even benefit from the latest must-have hardware - the launch phones are essentially 6 month old equipment.
RIM has always banked on the business customer, Apple with the trendy, and Android got everyone else. Well, they all have mature products now. Android was able to gain traction due to the iPhone/AT&T exclusivity which made them the only 'consumer targeted' smartphone on the other three American carriers. That was key to Android's success. There is no longer a pent-up demand for Microsoft to attach itself to.
What wasn't mentioned in the article is the competitive landscape for these devices. They will be going against superior Android hardware and a new version of the Pre. I just don't see much demand for these outside of the Zune-faithful.
lwatcdr - Thursday, October 21, 2010 - link
Yep it all comes down to on thing.Is Windows Phone 7 better in every way than IOS and Android. Frankly WebOS is also a very good mobile platform but is not getting anywhere near the buzz that it should.
Just being as good as just isn't enough when your competitors have a huge lead.
For me the big thing that WP7 offers will be ZunePass. If you are a music person that could be a huge benefit and it is a really good service I hear. I just don't think these devices are good enough and the lack of apps is a huge barrier.
AssBall - Thursday, October 21, 2010 - link
Remember the microsoft compatibility though. This OS has the potential to make for excellent corporate phones.teohhanhui - Monday, October 25, 2010 - link
Latest must-have hardware? That won't really matter to the average consumer. (And higher raw performance doesn't necessarily translate into better responsiveness, which greatly affects the user's perception of performance.)