The Windows Phone 7 Connector for OS X

Every huge company goes through the same motions when a smaller competitor starts making waves. Initially it’s always denial. The competitor doesn’t exist, they have no marketshare, why bother supporting them, etc... Then it’s mild recognition. The competitor exists but who cares, they make stupid products, our next version will assuage all fears. The next stage is depression, and the final stage (if the company survives) is outright competition. Microsoft is at that stage today.

Microsoft recognizes that a sizable portion of the market runs OS X, and it doesn’t want to leave them out of the fun. At launch Microsoft will deliver a beta version of OS X sync software called the Windows Phone 7 Connector.

The connector application doesn’t mimic the functionality of the Zune Sync software for the PC. You don’t get any access to the Zune Marketplace, you can’t download apps, there’s no WiFi syncing support and (today) there’s no system update support. What the Connector is designed to do is get your non-DRM iTunes and iPhoto content from your Mac to your Windows Phone. Nothing more, nothing less.

I was supplied with an alpha of the Connector and despite fairly regular crashes (thankfully not while syncing), I’m happy to say it works. You get a very Apple-like interface. Just check the movies, music and photos you want and hit sync and you’re good to go.

The options are minimal. You can’t tell the Connector software to fill all available storage space on the phone with extra music or photos. You have to be very deliberate with what you want to put on the device.

The Connector will insert photos taken on the phone into iPhoto, unfortunately it puts them into albums (roughly one per day it seems) all named after your phone. In my case after a couple of syncs I had a lot of Anand’s Windows Phone albums in iPhoto.

Music downloaded from the Zune Marketplace will also attempt to sync, but it’ll fail miserably. For some reason the Connector tries to put downloaded music in iPhoto, which will of course throw an error:

There’s no way around it and unfortunately that means any music you buy in the Zune Marketplace can’t be put on your Mac. Thankfully it seems like a quick fix and we’ve alerted Microsoft to the problem.

There’s also no support for contact or calendar syncing, that’s done through the cloud. You can sync your address book in OS X with Google Contacts and keep your phone synced that way, but you can’t do it over the USB cable.

You can view all of the content on your device but you can’t manage any of it (short of erasing it all). You can’t add/remove email accounts or do any of the things you can do with an iPhone in iTunes. Microsoft’s Windows Phone 7 Connector software is good enough to get the job done, but it’s far from a full fledged OS X client.

The first major update to Windows Phone 7 will come sometime early next year. It’ll bring copy & paste support along with other things. Microsoft plans to have OS update support enabled in the Connector by the time that update rolls around. Assuming all goes according to plan, you should be able to have a pretty decent experience as a Mac user with a Windows Phone. You won’t get the full monty, but you’ll have enough to get by.

Microsoft needs to, as quickly as it can, bring all of the features of the Zune Sync client on the PC to OS X. WiFi syncing, marketplace access - everything. The fact that Microsoft is even providing this option is enough to convince me that it’s serious about being successful here. Windows Phone isn’t just here to offer an alternative, it’s here to take away market share from Apple. To make that happen, Microsoft needs to at least offer feature parity with its sync software for OS X users.

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  • x0rg - Wednesday, November 3, 2010 - link

    To me it looks like Microsoft just needed to release something ASAP. Later they can work on interface improvement, I mean fonts, sizes, blocks, text location, easy shortcut access, backups, etc. There are tons of things to improve.
  • landswipe - Thursday, November 4, 2010 - link

    "The downside to this layout is that every time you want to enter a different URL, you’ll have to rotate to portrait, enter it, and then swap back. Same if you want to change tabs or use a favorite. That can get a bit frustrating if you’re used to viewing pages in landscape, but not totally killer. There’s an impressively fluid rotation transition between portrait and landscape, however."

    Same theme through the whole article...

    Little Upside... bit more downside... a little frustrated?... but HEY come on we are friends!!! there is some cool animation by our designers to make up for it all :D <cheesy grin>

    It stinks of slight of hand, and overall sounds like an epic fail waiting to happen... This just won't compete.

    As a developer, I don't think the apps/games produced are going to cut it... With Android and iPhone you can at least write cross platform opengl games in C++. dotNet is just pure lock-in.

    I hope they sell just enough of these things to put an early end to it... I have a feeling a lot of people are going to get fooled.
  • jeans_xp - Sunday, November 7, 2010 - link

    It's bad news for us, AMOLED is not used.

    www.mobilegoing.com
  • vhx - Tuesday, November 9, 2010 - link

    Only problems I have are no custom ring tones (really now...). No messenger support yet. No clue about 3rd party apps, no one is talking about it. Will it be like Android or the tight control Apple has? I couldn't find any article talking about this.
  • DKant - Saturday, November 13, 2010 - link

    I got through 15 pages and that was it. I have already decided this is my next mobile-platform anyway (unless I start hearing rumors of a hologram-projecting iPhone 5), no point reading the remaining 200. I can't imagine the amount of patience it must have taken to WRITE this behemoth! :) Of course it's your job, you've been doing this forever etc, but still.

    Man, finally. A "proper" competitor to iOS, which was getting a little stale. And I have too many issues with Google's approach to consider any of the quadrillion models on offer.

    Well. I do hope WP7 sells and lives longer than the Palm. :_(

    (And I'd never imagined I'd finish a post with this..)

    To Microsoft!!
  • CSMR - Saturday, November 13, 2010 - link

    Very informative review, but shouldn't this site be serving people who are technically minded rather than the average consumer?

    There is no question WP7 has a lot of excellent points.

    But I'm not sure how you can accept a system that does away with files, and uses a limited sync system to move content around in approved ways.

    Or call software "The Best Smartphone for Music Lovers" when:
    - it believes that music consists of "songs" written by "artists" and put into "albums", when only a minor part of the history of western music is of this form
    - it does not allow a folder structure for navigation, only limited tags of the above form
    - gapless playback is incomplete

    Microsoft needs prodding to update the system in a way that retains the new features and GUI but also implements the basic features. If it doesn't get this from tech sites, where are we left? Perhaps Windows 8 will decide Turing completeness is no longer important, people just need to be able to do x, y, and z as simply as possible. I'm sure there are a lot of people at Microsoft who want WP7 to be a real OS - without changing usability. They just need a bit of support.
  • Millsington - Tuesday, November 16, 2010 - link

    Excellent point about folder navigation, I had forgotten about that. It is sorely missed in modern music players.

    Sadly, I don't see the issues you raised being addressed for some time unless WP7 really takes off.
  • billybarker - Tuesday, November 16, 2010 - link

    Check out these Windows Phone 7 Application Icons - there are 350 icons in the set. http://goo.gl/rMk08
  • warden6 - Friday, November 19, 2010 - link

    I've had my HTC 7 Mozart for a fortnight. I like it. I like the big square icons on the Start screen (although I've toned down the colour as much as possible); I like the integration with Google Mail, Contacts and Calendar (yes it does work, set it up as an Exchange server); I like the threaded conversations for texts like the iPhone; the music player is good; oh, and it's not a bad phone either.

    There are some issues -- there's no Messenger client, gapless track playback is haphazard to say the least, there's a limited range of alerts/ringtones and you can't add more, and battery life is a bit short. Especially with push email. Hopefully some of those can be fixed, but they're definitely not deal-breakers for me.

    What I can't figure out is how to do "Inverse" on the scientific view of the calculator. No inverse-sin, inverse-log, etc. That's not a deal-breaker either, I don't use those very often! But it's an odd omission.
  • anistoona - Sunday, November 21, 2010 - link

    " but while home I don’t use those apps as much. Instead my smartphone behaves more like an SMS, phone, email, camera and web browsing device, and it’s in those areas that Windows Phone is easily just as good as the competition."

    With all my respect: If I need only the SmS, phone, email, Camera and web borwisng things form my handheld device, I would like to buy a 150$ Symbian phone, I don't need to buy an up to 700$ smartphone to do that things!!

    WinMob 5, 6.x was the system which puts the definition of what " Smart Phones" should capable of, and disappointingly Microsoft chose to give up that system and replaced with a modified copy of Old, aged and discontinued competitors system ( I mean first generation of iOS ) ..

    Really good choice Microsoft !

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