Final Words

The new signal strength visualization in iOS 4.0.1 is simply going to be more honest with iPhone users. Whether that's going to result in customers confused about why their phone performs "worse" after the update or simply get really mad at AT&T remains to be seen. In the area of Raleigh, NC that I live in, it's tough to get better than -90 dBm on AT&T without driving a few miles away. Even then you're only at -80 dBm at best. I literally have to drive for about 10 minutes to see a fifth bar on the iPhone 4 now in my area.

Not everyone will like the new bars but you can't fault Apple for being more honest with its users. We'd still prefer if Apple allowed all users to see a numeric readout of their signal strength if they desired, but this is a step in the right direction for transparency at least. Unfortunately, that's only part of the problem.

Yesterday Microsoft’s COO referred to the iPhone 4 as Apple’s Vista. I’d actually take that one step further and call this whole situation Apple’s first Microsoft moment. And I don’t mean that in a bad way towards Microsoft, but rather that as a result of Apple’s own great success, it is now susceptible to the sort of fire that Microsoft has been for years.

When Apple had issues with battery life in Snow Leopard, CPU utilization while playing MP3s in Mac Pros, or even SSDs in 2nd gen unibody MacBook Pros the backlash just wasn’t there. While Mac users care about having problem-free hardware, there simply aren’t enough users to really create the angry mob that has happened in iOS land. Well there are a ton of iPhone users out there. This isn’t going to be the last time that Apple feels the heat.

A large part of it is Apple’s fault. At any company that regularly introduces new products there’s this concept of regression testing. It’s particularly prevalent in technology companies that have to deal with things like driver updates. The idea behind regression testing is to make sure that anything new you introduce doesn’t break anything that previously worked fine. While the iPhone 4’s antenna tradeoff is largely acceptable if you live in an area with good reception, if you don’t then it quickly becomes a problem. This combined with some of the other Apple follies I mentioned above leads me to believe that Apple simply needs to test more. This is something I’ve asked for in previous Mac articles.

And Apple honestly should have been more willing to discuss the issue publicly than it has been. There's no reason Apple couldn't have come public with its own testing showing the same results we showed in our iPhone 4 review.

The phone itself delivers better battery life than anything else in its class, has good performance and a wonderful screen. Whether or not the antenna design manifests itself as an issue really depends on AT&T’s coverage where you’re using the phone. As a result, AT&T can also share in the blame here. As I mentioned in our EVO 4G review, Sprint and Verizon appear to have slower data rates but more consistent coverage wherever I use them. In comparison, AT&T generally offers higher peak transfer rates but reception that varies more wildly.

Criticism that isn't constructive is rarely useful, and as we’ve just shown there are things that Apple can do to address the issue today. Using a bumper the iPhone 4 behaves no differently than the 3GS. Hold the phone as tightly as you want with a bumper and it’ll lose as much signal as a 3GS or Nexus One. Put some sort of insulating coating on the stainless steel band and you’ll significantly reduce, but not eliminate the issue.


Apple iPhone 4 with Bumper Case. Image Courtesy of Sarah Trainor.

The third option would be a redesign of the phone’s internals, potentially even taking a step back to something more reminiscent of the 3GS’ antenna design. I’m not sure this is necessary because of the options on the table today.

Our original assessment still stands: Apple should provide free bumpers to iPhone 4 customers. Nickel and diming is never the way to maintain a loyal customer base. Introducing a non-conductive antenna band and replacing existing phones in the market also makes a lot of sense, assuming Apple has found a way to do that. Apple planned a press conference for tomorrow to talk about the iPhone 4 and presumably these issues. In a little over 24 hours we'll find out how Apple views the situation and what it plans to do about it.

Mitigating the Problem with Tape/Gloves
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  • mac11 - Friday, July 16, 2010 - link

    Glad I had the patience to read thru this long article. It's logical, unbiased, THOROUGH, and grammatical(meakes it more pleasant to read). After reading 1,000 article titles, and over 100 articles referring to the Apple antenna issue / non-issue, I finally come to a rather complete understanding of the matter. I feel at ease now knowing what needs to be known.

    My conclusion: iPhone 4 antenna has greater extended sensitivities, but more susceptible to interference from hand grips than 3GS or Nexus One. And the call can be dropped due to this deeper interference if your starting signal was weak enough to start with. And the re-formulated signal strength bars gives much more truthful representation of your area signal strength.

    Thank you AnadTech.. kudos, and my respecta to your great journalism.
  • a different user name - Friday, July 16, 2010 - link

    How are they showing signal power dB dBm instead of bars on iPhone 4?
  • jmlev - Friday, July 16, 2010 - link

    How do I switch from bars to a -db reading on my iPhone4, like you show in the pictures?
  • gypsy1962 - Friday, July 16, 2010 - link

    Guys, as usual, 1st class commentary! I highly applaud your technical and analytical skills, a skill-set sorely missing in much of the commentary flowing around the net these days...
  • marraco - Friday, July 16, 2010 - link

    The olders bars jus were a hoax to cheat buyers into thinkin than the device got better signal than competing products.
    Again the same history. Marketing propaganda.
    Now also Apply blames the buyer over a design flaw, pretending that the signal is lost because the owner grab the device in wrong way.

    This is from a company that pretends to charge high prices for “better” quality.
  • betanerd - Friday, July 16, 2010 - link

    When you referred to the "signal reporting lie that started with the 3g". Are you referring to When it was released people complained about poor signal. Then Apple released an "update" that supposedly fixed it. I remember something of the sort happening. Perhaps the pr/updates have all be to make owners feel better till the next itteration. 3g complaint: bad signal-->update disproportionate(signal readout inflation) bar formula. ip4 complaint: signal drops/bad signal -->update more proportionate bar formula(your signal isn't really that good) + bigger, easy to read, confidence(ala enzyte) inspiring bars. Has/can anyone checked older releases to see if this is the case. If so it may make the argument/lawsuit stronger. Not that I wish any ill will towards Apple.

    +Some have mentioned a possible problem with they way the micro sims are cut. Where the contacts touch the metal sim tray which touches the metal antenna band. Any truth to that?

    +Perhaps placebo effect Have any reports come in about different serial numbers? Such as 8___=death grip susceptible, 7____=not susceptible? from Mac rumors it may have been debunked but, i was from a sample of 1.

    + Have any owners that say they have no problems come forward to have their phones tested or recored the testing by death grip and multimeter?

    I'm not sure how much it matters...Free cases till Sept30!
  • Hxx - Friday, July 16, 2010 - link

    apple announced that they will give a free protective case
    http://online.wsj.com/article/SB100014240527487049...
  • v12v12 - Friday, July 16, 2010 - link

    I love it... watching the illogical, the brainwashed and zombified consumer-cattle actually try and defend a company (irregardless of if it's "Apple" or not) that's been factually proven over many, many years to actively and purposefully defraud consumers with falsified and heavily padded performance (G4/5 anyone?) data. Documented and legally proven accounts of advertising and marketing fraud (search it yourself if you're gullible enough to ask) to further profits. Settling many justified lawsuits out of court (Creative for 100MIL?!) as to not have to admit “wrong doing,” or face the laws they’ve broken…
    __This company is well known (factually documented) for using strong-arm tactics to control vendors AND even their own consumer base... Yes "Apple" tells you it's YOU that has the problem, even if it's them. Blah blah, this isn't a bash, for these shady practices apply to many other competing companies as well.

    So here's your insanity; you the consumer-cattle (pleb) are required by law to pay in full, up front for this device. They are required to render to you a FULLY WORKING device for which you paid. You find out that the device is bugged/not working 100% AS ADVERTISED (there's a law for that also) and now you're looking for retribution, but are told "sorry, there's no problem." It's YOUR problem I guess? Mean while what's going on behind the scenes are nothing but meetings on how to keep the "problem" internalized, until they can find a 'solution'..." in the meantime you are left with little recourse to solving this issue until Apple tells you??? Ever tried to return an iPhone, you'd think you were trying to return a bomb from the vehement response from the "geniuses" at the Apple store... So what now, yep just sit there and WAIT for Apple to tell you what or if there's a problem (regardless if Anand/Gadget/someone else proves it) at all... Then more waiting on a "solution," but all the while WHO is reimbursing you for your time, hassle, lack of service, AND interest on your money they now have possession of...

    Why is it that as the consumer, you/we have to go through all these hoops, lies, tricks and turmoil over a device that's been PAID FOR IN FULL? Turn the logic around and apply the same habitual shenanigans to consumer behavior, and Apple will send you a court summons to get "their" money asap! Heck they might refuse service to you based on your shoddy track-record. "Oh you say my check/CC didn't clear... sorry it's cleared, there's something wrong with your machines kthxbye..." "What, you want me to send you extra money b/c the 1st installment didn't fully cash out? Sorry I'll get you the money when I get it..." "Oh you want the money right now, and extra for your troubles... yeah umm, I'll let ya know when I get the rest (I still say it's your machines in error), but for now, here's $5 to tide you over..."

    Would this bull-shat work if the tables were turned, hell fscking NO it wouldn't work... so who in their right mind expects to get what they've been told they'll get? This crap is just laughable... year after year, product "upgrade" after upgrade; you are still getting hustled by Apple/Vzn/big-business and there's naves out there so fanatical and brainwashed into defending these overt, mega greed based institutions. Lol INSANITY… But there’s relief in knowing no matter how factual, logical, common-sense based your diatribe is, SOME cattle just won’t ever get it. They’ll keep buying, supporting these businesses that want nothing but to rip you off and leave you with whatever you get; “working” or not… Slave mentality to the MAX… lmfao (Though I do wish Anand/Tom etc would stop with the hand slapping and stick these criminals in the FIRE they deserve.)
  • SunSamurai - Friday, July 16, 2010 - link

    blahblahblahblah

    Show us on the doll where apple touched you.
  • Levictus - Saturday, July 17, 2010 - link

    Do you get paid to defend Apple from criticism or something? Because you seem a little too obsessed with arguing with people who criticize Apple. I mean if you like their products or are into Steve Jobs, good for you. You need to understand that there are people who have other interests in life than Apple's products and marketing.

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