Rushed but for What?

I always got the impression that Apple works as an infinitely configurable set of resources rather than a set of distinct teams. In order to make the iPhone launch a success in 2007 Apple pulled developers off it's OS X team. The iPhone launched on schedule, but OS X 10.5 was pushed back.

Leading up to the launch of the iPad, Apple has been quiet on other fronts. But with the iPad now here, and with clear evidence of it not being complete, I suspect that Apple diverted some of its resources to work on the next version of the iPhone OS. Losing ground to Google is a dangerous situation to be in. I believe this is why there are some rough edges on the iPad (e.g. Some choppy animations, missing wireless file sharing) and why we don't have things like a clock or calendar app from Apple.

Crashing is also not uncommon on the device. It's mostly a problem with newer 3rd party iPad apps but I've seen it with Apple's own apps as well. It's not crippling but the iPad has crashed more on me than my iPhone ever has. This sounds like it's a software issue and again contributes to the rushed theory.

The iPad Case: Overpriced and Imperfect but Necessary

I made it about 30 minutes into owning the iPad before I realized that you need a good way of propping it up. Either for typing on or using it as a display to watch a video on, the iPad needs a stand.

Of course integrating one would ruin the industrial design, so Apple took the next best route: a case that doubles as a stand.

It costs $40 and from the texture it feels like you're getting your money's worth. But the light and simple construction also give you that "I just got robbed" feeling. Either way, you don't have a choice because it's the only case out on the market that does this function.

Fold the cover over and tuck it in a slot on the back and you turn your case into a wedge. You can then stand the iPad up for watching videos or lay it down on an incline for easier typing/browsing.

Getting the iPad in and out of the case is a pain and there's always the feeling that you're going to tear it. There's also no way to use the iPad on an incline in portrait mode, only landscape. I'm hoping someone comes up with a better solution because as close as this is, it's not perfect.


The case wedge doesn't work in portrait mode, unless you like typing on a left to right decline

iTunes, You're Getting Old

Despite every iPad shipping with WiFi, all syncing is still done using a cable and iTunes. The application is quickly bloating into something it was never intended to be. Long term I’m not sure what Apple’s plans are, but I can’t see this being the ideal way to sync your content.

The underlying file system on the iPad, like the iPhone is completely hidden from the user. It's not such a big problem for the phone but on the iPad it does take some getting used to.

Each application manages storage on its own. Pages for example sticks your docs in a place called My Documents that's only accessible from Pages. You can use Pages to email or export files to PDF, desktop Pages or Word formats. Unfortunately if you don't email the exported file you have to sync it with iTunes in an awkward file sharing section.

There's no reason Apple can't enable some sort of wireless sharing here as this syncing to iTunes requirement is ridiculous.

Video Playback: Almost Perfect & A Giant iPod The Silicon - Meet the A4
Comments Locked

108 Comments

View All Comments

  • stcredzero - Thursday, April 8, 2010 - link

    The review authors are displaying the case configured incorrectly, in picture after picture. The flap needs to be tucked in! This makes the case much more usable in the vertical, taller orientation as a stand. Also, who would set the case up as a stand and try to type in portrait orientation? That's like complaining your car can't do highway speeds in reverse! That's not what it's for!

    Tuck the flap in, then review the case. It's much better that way!
  • TemplarGR - Thursday, April 8, 2010 - link

    I would like to thank Anand for this terrific and just review. Most reviews i have read so far are biased in favour of Apple, but this is just right.

    It is the only review so far that describes the total cost of ownership of this device. This device is a luxury item, an expensive toy. The starting price is a joke. 499 dollars for 16gb disk, no 3G, no camera, lack of apps? When you add the additional costs this device brings, it is way overpriced compared to a netbook or tablet pc. An EePc costs 300 while being more complete and far more powerful. And yes it draws more power, but i believe there are netbooks out there with 10+ battery life. I have to admit it also has a better display than most netbooks though.

    I like some aspects of the iPad. I really like the touch interface for certain uses. I believe Apple has done a terrific job with its UI. The problem is that Apple charges a lot for just a touch UI compared to netbooks.

    Since i am a Linux user and a programmer, i wouldn't buy it anyway. I am against Apple's closed ecosystem practice. But i like Apple's contributions to modern device and UI design.

    The reason i am critical of Apple is that i do not like companies which make a practice to sell on hype and marketing instead of tech. Apple is almost like a cult. There are reviews out there(Ars for example) that say that luck of multitasking is a nice feature and makes their lives easier. This is almost pathetic.

    I was afraid that Anand was under Apple's influence but i am happy i was wrong and he reviewed it for what it is, a luxury item not able to replace current devices. Thank you Anand!
  • piroroadkill - Thursday, April 8, 2010 - link

    Is what I gleaned from that review. A nice looking screen isn't useful if the rest of the device is pretty much useless.

    There's maybe a single use case, and that's if you want to watch h264 encoded video miles from civilisation. Even then, I'd argue a netbook and a couple of spare batteries would always serve you better.
  • nquo - Thursday, April 8, 2010 - link

    thoughts on iPad and its potential:
    http://nquo.posterous.com/ipad-bigger-than-a-big-i...
  • Jalek99 - Thursday, April 8, 2010 - link

    Every local news report I saw today featured iPads. The anchors showing pictures on the device when they have the usual corner of the window or the huge monitors behind them.

    Then Jimmy Fallon showing some app on one...
    The manufactured buzz is far more negative for me than anything the device itself merits.
  • Mike1111 - Thursday, April 8, 2010 - link

    He was asking for 720p on the IPHONE! This can be done by using a 3rd party file manager that allows you to transfer videos to the iPhone without iTunes and then select them inside the app.
  • Brian Klug - Thursday, April 8, 2010 - link

    Ahh, you are indeed correct sir. I didn't do the encode for the iPhone, I'm assuming we just re-encoded again. ;)

    -Brian
  • SunLord - Thursday, April 8, 2010 - link

    Did you know an apple store employee can pick a $499 ipad up for $350 which leads me to think per the norm for apple we be getting ripped off.
  • piroroadkill - Thursday, April 8, 2010 - link

    Well, no shit, it's an extremely low cost computer (with the possible exception of the screen) priced with a high price point.
  • manicfreak - Thursday, April 8, 2010 - link

    From some of the articles out there, the gross profit for the ipad can be anywhere from 50-60%. I'm not a fan of Apple's product, but I do admire their ability to get almost anyone from the media and the bloggers to hype up their underperformed, overpriced product.

Log in

Don't have an account? Sign up now