Rushed but for What?

I always got the impression that Apple works as an infinitely configurable set of resources rather than a set of distinct teams. In order to make the iPhone launch a success in 2007 Apple pulled developers off it's OS X team. The iPhone launched on schedule, but OS X 10.5 was pushed back.

Leading up to the launch of the iPad, Apple has been quiet on other fronts. But with the iPad now here, and with clear evidence of it not being complete, I suspect that Apple diverted some of its resources to work on the next version of the iPhone OS. Losing ground to Google is a dangerous situation to be in. I believe this is why there are some rough edges on the iPad (e.g. Some choppy animations, missing wireless file sharing) and why we don't have things like a clock or calendar app from Apple.

Crashing is also not uncommon on the device. It's mostly a problem with newer 3rd party iPad apps but I've seen it with Apple's own apps as well. It's not crippling but the iPad has crashed more on me than my iPhone ever has. This sounds like it's a software issue and again contributes to the rushed theory.

The iPad Case: Overpriced and Imperfect but Necessary

I made it about 30 minutes into owning the iPad before I realized that you need a good way of propping it up. Either for typing on or using it as a display to watch a video on, the iPad needs a stand.

Of course integrating one would ruin the industrial design, so Apple took the next best route: a case that doubles as a stand.

It costs $40 and from the texture it feels like you're getting your money's worth. But the light and simple construction also give you that "I just got robbed" feeling. Either way, you don't have a choice because it's the only case out on the market that does this function.

Fold the cover over and tuck it in a slot on the back and you turn your case into a wedge. You can then stand the iPad up for watching videos or lay it down on an incline for easier typing/browsing.

Getting the iPad in and out of the case is a pain and there's always the feeling that you're going to tear it. There's also no way to use the iPad on an incline in portrait mode, only landscape. I'm hoping someone comes up with a better solution because as close as this is, it's not perfect.


The case wedge doesn't work in portrait mode, unless you like typing on a left to right decline

iTunes, You're Getting Old

Despite every iPad shipping with WiFi, all syncing is still done using a cable and iTunes. The application is quickly bloating into something it was never intended to be. Long term I’m not sure what Apple’s plans are, but I can’t see this being the ideal way to sync your content.

The underlying file system on the iPad, like the iPhone is completely hidden from the user. It's not such a big problem for the phone but on the iPad it does take some getting used to.

Each application manages storage on its own. Pages for example sticks your docs in a place called My Documents that's only accessible from Pages. You can use Pages to email or export files to PDF, desktop Pages or Word formats. Unfortunately if you don't email the exported file you have to sync it with iTunes in an awkward file sharing section.

There's no reason Apple can't enable some sort of wireless sharing here as this syncing to iTunes requirement is ridiculous.

Video Playback: Almost Perfect & A Giant iPod The Silicon - Meet the A4
Comments Locked

108 Comments

View All Comments

  • solipsism - Thursday, April 8, 2010 - link

    I also thought the Moorestown recommendation was odd, especially when the next page was about the phenomenal battery life. If he made a more detailed case for it perhaps he'd have a point, but the simple "because it's faster" stance is lacking.
  • Anand Lal Shimpi - Thursday, April 8, 2010 - link

    Initial power specs for Moorestown appear to be fairly competitive with ARM based SoCs. Remember this is Moorestown, and not Pineview. The two chips are very different.

    Realistically I don't think it would be Moorestown, but the 32nm follow-on starts to make a lot of sense.

    Take care,
    Anand
  • metafor - Thursday, April 8, 2010 - link

    Just curious, what are the initial power numbers for Moorestown anyway? Keep in mind that with the change in bus architecture and the use of LP DRAM, performance will be significantly slower in some cases than current netbooks. Also, would it really compare to an A9-class SoC?
  • IntelUser2000 - Friday, April 9, 2010 - link

    I have a feeling Apple didn't go Moorestown for two primary reasons.

    1) Timeframe
    2) Cost

    Moorestown should be announced shortly, but the devices based on it won't be available until Q3 of this year. That's 6+ months from when the iPad is going to release. And although Intel might achieve both better performance and comparable power usage, but the sacrifice there will be higher cost. Fully integrated SoC like the A4 costs significantly less.

    Performance should be quite good. There's a 600MHz version for smartphones that can use Burst Mode to 1.2GHz, and a MID oriented version that probably clocks at 1.3GHz base and does 1.9GHz burst. It's supposed to feature "Bus Turbo" as well.

    If they also do a full integrated memory controller unlike Pineview we have a good chance it'll be clock per clock faster than Netbook Atoms. Earlier on Intel claimed "30%" boost over previous platform but clock speeds weren't mentioned.
  • metafor - Friday, April 9, 2010 - link

    Moorestown will be a fully interated SoC. It'll have LP DDR1 and LP DDR2 memory controllers as well as a GPU, the Atom CPU and various peripheral connectivity. It's comparable to the A4 in terms of features although I really would not write it off as "comparable" in terms of power until some data is published.
  • ekul - Thursday, April 8, 2010 - link

    I'd agree the successor to moorestown is more promising. Are there even any shipping products based on moorestown yet? I don't think apple is going to take a gamble on an untested platform.

    I'm genuinely looking forward to seeing performance numbers for cortex a9, especially since there will be real dual core mobile variants, not just hyperthreading. A technique like what MS is planning for IE9, rendering a website on one core and compiling javascript on another, would help bridge the perormance gap along with the higher clocks.
  • michal1980 - Wednesday, April 7, 2010 - link

    really this is easier then a laptop/notebook?

    A notebook by its vary nature I can rest on my lap or a table and adjust its screen. To watch a movie I dont have to hold the thing up.

    To type, I dont have to bend to werid angles to hold the device up, etc etc.

    IMHO, it seems like alot of the experance is attributed to the newness of the device vs its actual usage. I'm wonder how this newness will wear.
  • manicfreak - Thursday, April 8, 2010 - link

    Can't you do all of those aforementioned things on an ipod touch/iphone? There are already home automation apps for the iphone right now.

    What can the iPad do that the iphone/ipod touch can't? Beside having a bigger screen and longer battery life?
    And for such a big device, the performance should be closer to an atom instead of a snapdragon.

    If something doesn't fit in my pocket, then I would rather bring a light-weight CULV laptop with me... with touchscreen if one wishes (i.e. Acer Timeline 1820T) or a hybrid notebook-tablet (Lenovo IdeaPad U1).
  • jasperjones - Thursday, April 8, 2010 - link

    "there are some things the iPad does much better than anything you might own today. Web browsing, photo viewing, reading email, any passive usage scenarios where you're primarily clicking on things and getting feedback, the iPad excels at."

    What exactly makes it better at those tasks? It's not that I disagree but, in my opinion, you didn't drive this point home. I don't understand why you think it's better. And yes, I read the whole article.
  • solipsism - Thursday, April 8, 2010 - link

    I don't think anything anyone can write can convince you. Many aspects just feel more natural to use. That isn't to say it's perfect everywhere but I think that as a casual mobile consumption device it's much better than a notebook, and much better than a netbook.

Log in

Don't have an account? Sign up now