No Maps, Just Search

I browsed to Bing.com in the browser, and saw its relatively spartan mobile version:


Even Microsoft acknowledged that their mobile version of Bing needs work.

We moved on to the first-party Bing search application. You'll notice there's no maps tile on the home screen; this is because Microsoft really wants you to use search as your portal for finding everything. I'm told the search context includes everything on your phone, maps, and on the web. I'm told that search will include the scope of local SMS/MMS, and email as well. Microsoft wants you to use Bing search on the phone so much that they've mandated a hardware button dedicated for launching it.

Bing does its best to guess what kind of results are most relevant based on the search. The most common example was the difference between searching something like "sushi," (which should return locations of sushi restaurants first), and something destined for the web, like a website. To try that, I first tried searching AnandTech:


Bing Search Page

Search pivoted to the Web results category first, and returned us at the top of the list.

I then searched "Mexican Restaurant" in the hopes that it would return contextual, location-augmented results first. Search successfully pivoted to local first. Note again that in this video there are a places where images and maps should have appeared, but didn't because of the slow network. I'm also confident that I saw Bing maps on the platform, including the blue circle for our present location. Textures just didn't load in time due to the slow network.

Contextual search at launch will work for a wide variety of subjects including movies, celebrities, flights, and everything else that works through Bing search through the web.

Integration here was everything you'd expect it to be. Search results appear under a variety of categories: Web, Local, and News. Tapping on an entry under local then pivots to the relevant results about the location entity, in this case reviews and information about the location.

What I really noticed here is how easy it was to navigate between three separate applications (maps, Internet Explorer, and Bing search) without being constrained. You'll notice that although this isn't multitasking, we're able to use the back button to transition from, say, the browser seamlessly back to search results. Or from a relevant location entry in the search results, to its location on the map, and back. These are discrete "applications" but manifest themselves seamlessly atop each other.

The Browser: Somewhere Between IE7 and IE8 Hands on With WP7S - Phone and SMS
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  • lifeblood - Sunday, March 21, 2010 - link

    " Each time you run the application, WP7S will check that application's signature against the marketplace, both to check that it's valid, and that hasn't been revoked. Yes, marketplace has an application kill-switch."
    So if I'm out of range of a cell tower and I try to launch a app, it won't run because it can't call home? That's not very helpful, especially if it's a GPS app that I want to use to find my way back home.
  • erple2 - Sunday, March 21, 2010 - link

    I suspect that they'll use a similar route to how the Zune works for its subscription based music. You can still play those songs for a while (a few days?) before having to connect the Zune to a WiFi network.
  • cditty - Sunday, March 21, 2010 - link

    I'm sure it will launch the app if it can't make contact. No doubt that they thought of this.
  • at80eighty - Sunday, March 21, 2010 - link

    good catch - hope it's not true, because win7 phone had all the trappings of a promising platform & they seem to be castrating it steadily with every press release
  • Johnmcl7 - Sunday, March 21, 2010 - link

    "There's also the fact that existing SoCs are barely powerful enough to make running a single application feel quick. It won't be until we get multicore Cortex A9 or Intel Moorestown class hardware before we have the horsepower to multitask without a tangible performance impact.
    "

    Maybe that's what Microsoft/Apple would like to think but it's clearly not the case at all with several current phones having no problems supporting multitasking without performance issues. There are limits to the number of apps that can be handled simultaneously before it impacts performance but my current phone can easily handle 5 to 6 apps with no impact to the current app in use.

    The lack of SD card slot is concerning as it removes an easy way to back up on the move, while it's easy to have plenty of onboard memory it can be a pain in the neck if the device dies as you lose access to it. Of course you can still back up to a PC but with the increasing capabilities of smartphones, they're generally moving away from being connected to the PC.

    John
  • fcx56 - Tuesday, March 23, 2010 - link

    Microsoft wants (for better or worse) your information backed up in the cloud. If you re-read the bit about the SMS app it gives a cloud backup error message.
  • darwinosx - Sunday, March 21, 2010 - link

    As usual Microsoft interface design is different for no reason other than to be different. They are also too little too late. So the choice remains to either get an iPhone and put up with AT&T or Android. Android is a lame copy of the iPhone with crap hardware and if Apple wins the lawsuit or an injunction then Android becomes an even poorer copy of the iPhone.
  • zinfamous - Sunday, March 21, 2010 - link

    come on, reader1/perks! couldn't you just use the same username here as you do in DailyTech? It makes it easier for the rest of us to know the content of your post rather than having to waste our precious 20 seconds reading them, when all it will be is yet another baitish, everything-but-Apple, FUD-ridden marketing ploy.
  • FITCamaro - Sunday, March 21, 2010 - link

    So the fact that the Droid shares much of the same hardware as the iPhone and that there are other Android phones with even more powerful hardware than the iPhone makes it crap?
  • at80eighty - Sunday, March 21, 2010 - link

    Android is a lame copy of the iPhone with crap hardware

    well alright then - looks like the Brainwash2000 MAChinery did a good job with you

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