The App Store & Firmware 2.0

The first iPhone lacked support for 3rd party applications, Apple wanted to control the iPhone user experience and the last thing it needed was an open platform where anyone with a computer could whip up an app, potentially making the phone look bad. It also didn’t really matter at first since the most important apps for the iPhone already came with it and were made, pre-polished, by Apple.

Apple couldn’t be the sole developer for the iPhone going forward, once the platform was proven, it was time to open it up to other developers. With the announcement of the iPhone SDK, developers were given access to seemingly the entire iPhone platform and went to work.

The applications are available to download over either the cellular or WiFi network using the App Store that is a part of the 2.0 firmware update. Both iPhone and iPhone 3G owners get access to the App Store and, as the name implies, it is a store that allows you to purchase and download iPhone apps.

You need to input your iTunes account information to access the app store, but once you have you can browse apps by featured ones, category, the top 25 or search manually.


The top 25 free apps

Apple also includes user reviews in each of the app listings, so you can get a good idea for whether or not an app sucks before you download it. Unfortunately there’s no demo system currently in place, which would be a very useful addition, similar to game demos and trials on Xbox Live. For now, you have to rely on user reviews and ratings for an idea of whether or not the apps are worth the money.


The Google Mobile App isn't very popular with the masses

Pricing on the apps ranges anywhere from a couple of bucks for the cheapest things to $50 for the most expensive ones. Thankfully, some of the best applications in the App Store are free (a handful of which I will talk about shortly).

You can also download apps on iTunes and they will sync to your phone the next time you plug it in. A record of the apps you’ve downloaded is kept on Apple’s servers so you won’t be paying twice for them if you lose your phone or need to wipe and reinstall.


Installing the Google app

Apps install very easily (almost too easily), just select the pricetag in the App Store, click install and it’ll download/install in the background. You can still use your phone to do other things while this happens. The whole process takes a handful of seconds over 3G or WiFi, largely depending on how big the app you’re installing happens to be. You are always prompted for your iTunes password upon installing a new application, presumably to prevent someone from racking up App Store charges on your account without you realizing.


Ask and ye shall receive

Removing apps is just as easy, just touch and hold down on one of the icons, the screen will start shaking and click the X next to the app you want to get rid of.

And now we have the flipside to the lower barrier to entry on the iPhone 3G. Apple’s motivation here is the App store, much like the point of selling tons of iPods was to build support for the iTunes store. The reason the iPhone 3G costs $199, the reason Apple sold out to AT&T this round, was to make sure more people would buy iPhones, thus making the platform more attractive to developers.

Whether or not the iPhone 3G is a success actually doesn’t matter, the big kicker here is that Apple gave all iPhone users whether 3G or not, access to the 2.0 firmware. Apple’s reasoning is simple: it simply wants a bigger install base for the App store, and giving away the upgraded firmware to all is the best way of doing it.

On top of that fact is the reality that the iPhone 3G hardware just hasn’t changed that much from the original device, it would be extremely un-Google of Apple to charge for the firmware update. A good friend of mine once said that intentions are rarely purely altruistic, Apple’s free-firmware-upgrade for existing iPhone owners is a perfect example of that.

AT&T: The iPhone’s Worst Feature? Other 2.0 Firmware Features
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  • robinthakur - Thursday, July 17, 2008 - link

    And naturally, the 'competitor' that you chose, the N95 supports 4G does it? Don't make me laugh. I used to have an N95 and I upgraded to the iPhone after having used one and being uber impressed. The N95 might have a longer spec sheet anda better camera, but for usability the iPhone is so far ahead its almost comical. People seem upset that Apple got something right pretty much first time which all the other manufacturers still can't do. Just look at the mess that is Windows Mobile.
  • Obrut - Friday, July 18, 2008 - link

    Robin,

    1. I'm talking about N95 8GB and not N95, there is a quite big difference. But nevermind - you can pick N96. It even has built-in TV-tuner.
    2. I never said N95 supports 4G. I was talking about the differences between North America and Europe for example. 4G is for my laptop and stationary phone.

    Besides I never said that iPhone is a bad phone at all.
  • Obrut - Thursday, July 17, 2008 - link

    For the clumsiness - I agree.

    4G is available here (Bulgaria), though we're the only country in Europe with 4G coverage (yet). I mean nation-wide WiMAX coverage over 4G equipment.

    As for the install base - compare the number of Symbian applications over iPhone apps...

    A-GPS - I've been using this for long time and I can't even imagine that the first iPhone is lacking this. So A-GPS - no news, welcome to the club.

    Accelerometer - welcome to the club also.

    Photo - 2 MP means no camera at all

    Flash support - this feature is mandatory for decent browsing experience.

    Battery - how usefull is a phone which you should recharge twice a day (in case you're using it for more than talk and that's the big idea with iPhone)

    FM Radio, Java, etc... just read this: http://www.gsmarena.com/compare.php3?idPhone2=2088...">http://www.gsmarena.com/compare.php3?idPhone2=2088...
  • rubbahbandman - Thursday, July 17, 2008 - link

    Epic review. This phone looked like a steal at $200, but man it really is spendy once you do the math for those 2 year contracts. For now, I think I'll hold off until I can find out what's in store with the Google phone.
  • Griswold - Thursday, July 17, 2008 - link

    There will be no "google phone". You'll just get whatever the various manufacturers do with android and last but not least the telcos feed you - no magic google bullet that will make everything glorious.

    And yet, there are already dark clouds on the android horizon. Open source they said? Why is it that only a handful developers under NDA get SDK updates and the rest is forced to use outdated, bugged versions?

    More about it and a petition can be found here:
    http://tinyurl.com/6hn7m7">http://tinyurl.com/6hn7m7

    With that in mind, android could face some major delays... big chance for nokia (and their newly founded, open symbian alliance) and apple to steamroll over googles android parade before it really took off.
  • shortylickens - Thursday, July 17, 2008 - link

    With the phone, that is. The article is exactly what I've come to expect from Anand, nothing less.

    I will admit I am normally an Apple hater. I lady I know at work made her husband get her this as soon as it came out. She was showing it off to everybody on Monday. I admit it was pretty darn sweet and had a ton of useful features. When I went to the AT&T site and saw I could get the 8 gig version for 200 bucks I was astonished.
    Of course, AT&T will probably have some way to leech a ridiculous amount of money from me with the service, but the phone itself is great and a really good deal right now.
  • Bremen7000 - Thursday, July 17, 2008 - link

    Maybe the webpage load times are specific to your area? Ars's findings were significantly more in favor of 3G: http://arstechnica.com/reviews/hardware/iphone3g-r...">http://arstechnica.com/reviews/hardware/iphone3g-r...

    And I agree with the above posters, you should know better than to complain about a specific carrier's reception without heavily qualifying it.
  • GTaudiophile - Wednesday, July 16, 2008 - link

    I refuse to buy one until I can use it (legit) with T-Mobile.
  • Arc 0V - Thursday, July 17, 2008 - link

    Same iPhone should be on more carriers than AT&T but oh well. On the other hand I love my Verizon service. I travel a lot with family and friends, and my cousin and a friend have T-Mobile and the other has AT&T, and I can not count how many times I have service when they don't (wow lots of ands). By travel I mean like out of state constantly either driving or flying.
  • imaheadcase - Wednesday, July 16, 2008 - link

    Yes 3 articles on Iphone. Sad, pretty sad change of course for the site.

    When can we expect to see a preview, review, and feature set of the Ford Escort, or Bud Light with Lime? I await with anticipation!

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