The App Store & Firmware 2.0

The first iPhone lacked support for 3rd party applications, Apple wanted to control the iPhone user experience and the last thing it needed was an open platform where anyone with a computer could whip up an app, potentially making the phone look bad. It also didn’t really matter at first since the most important apps for the iPhone already came with it and were made, pre-polished, by Apple.

Apple couldn’t be the sole developer for the iPhone going forward, once the platform was proven, it was time to open it up to other developers. With the announcement of the iPhone SDK, developers were given access to seemingly the entire iPhone platform and went to work.

The applications are available to download over either the cellular or WiFi network using the App Store that is a part of the 2.0 firmware update. Both iPhone and iPhone 3G owners get access to the App Store and, as the name implies, it is a store that allows you to purchase and download iPhone apps.

You need to input your iTunes account information to access the app store, but once you have you can browse apps by featured ones, category, the top 25 or search manually.


The top 25 free apps

Apple also includes user reviews in each of the app listings, so you can get a good idea for whether or not an app sucks before you download it. Unfortunately there’s no demo system currently in place, which would be a very useful addition, similar to game demos and trials on Xbox Live. For now, you have to rely on user reviews and ratings for an idea of whether or not the apps are worth the money.


The Google Mobile App isn't very popular with the masses

Pricing on the apps ranges anywhere from a couple of bucks for the cheapest things to $50 for the most expensive ones. Thankfully, some of the best applications in the App Store are free (a handful of which I will talk about shortly).

You can also download apps on iTunes and they will sync to your phone the next time you plug it in. A record of the apps you’ve downloaded is kept on Apple’s servers so you won’t be paying twice for them if you lose your phone or need to wipe and reinstall.


Installing the Google app

Apps install very easily (almost too easily), just select the pricetag in the App Store, click install and it’ll download/install in the background. You can still use your phone to do other things while this happens. The whole process takes a handful of seconds over 3G or WiFi, largely depending on how big the app you’re installing happens to be. You are always prompted for your iTunes password upon installing a new application, presumably to prevent someone from racking up App Store charges on your account without you realizing.


Ask and ye shall receive

Removing apps is just as easy, just touch and hold down on one of the icons, the screen will start shaking and click the X next to the app you want to get rid of.

And now we have the flipside to the lower barrier to entry on the iPhone 3G. Apple’s motivation here is the App store, much like the point of selling tons of iPods was to build support for the iTunes store. The reason the iPhone 3G costs $199, the reason Apple sold out to AT&T this round, was to make sure more people would buy iPhones, thus making the platform more attractive to developers.

Whether or not the iPhone 3G is a success actually doesn’t matter, the big kicker here is that Apple gave all iPhone users whether 3G or not, access to the 2.0 firmware. Apple’s reasoning is simple: it simply wants a bigger install base for the App store, and giving away the upgraded firmware to all is the best way of doing it.

On top of that fact is the reality that the iPhone 3G hardware just hasn’t changed that much from the original device, it would be extremely un-Google of Apple to charge for the firmware update. A good friend of mine once said that intentions are rarely purely altruistic, Apple’s free-firmware-upgrade for existing iPhone owners is a perfect example of that.

AT&T: The iPhone’s Worst Feature? Other 2.0 Firmware Features
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  • cocoviper - Thursday, July 17, 2008 - link

    Well I think it depends on how we define free. Since you're paying so much for the iPhone's plan one would think they could (or should) include it at some point.

    The Instinct does turn-by-turn voice GPS and it's included in the phone's plan.
  • jcal710 - Thursday, July 17, 2008 - link

    Anand,

    You talked about the problems with contact syncing on Exchange. How configurable is it? Does it automatically default to your top level 'Contacts' folder in your Exchange mailbox, or can your point it somewhere else? Do you have the option of choosing whether or not to sync subfolders?
  • Griswold - Thursday, July 17, 2008 - link

    I'm glad I didnt go for the first iphone, that way I can appreciate my 3G more(besides the fact that it wasnt sold until the 11th of july in this country and I would have been forced to import one and jailbreak it).

    Anand, your friend with the huge lips doesnt listen to the name of S.Tyler by chance? :P
  • ViRGE - Thursday, July 17, 2008 - link

    Anand, do you know if Apple's A-GPS implementation requires cellular network access? Some do, others can revert to traditional GPS operation if there's no cellular network to offer location assistance. I'm curious which of this it is
  • Obrut - Thursday, July 17, 2008 - link

    So how is it even remotely possible that there hasn’t been a real iPhone competitor in the year since the original’s release?

    Nokia N95 8GB is far superior to iPhone and it was released even before the first iPhone.
    It's right to say there's no competition here. Apple need at least 3-4 more years to be truly competitive to Nokia. I think iPhone is better solution for americans. In Europe you need 3.5G or 4G phone to be truly connected.
  • michael2k - Thursday, July 17, 2008 - link

    You're serious aren't you?

    Let us count the ways then:
    iPhone screen resolution is 2x the Nokia screen resolution
    iPhone is nearly half as thick as the Nokia
    CPU of nearly twice the speed

    The Nokia's one physical advantage is the 5MP cammera (which is only possible because the Nokia is twice as thick).
  • Obrut - Friday, July 18, 2008 - link

    OK, let's count, Michael...

    1. Screen resolution is bigger and it should be simply because the display is much bigger. The display is much bigger because it's a touchscreen, though not big enough for my fingers.
    2. iPhone is thin and that's because it has merely 4 buttons and a low profile, low-end camera. By the way how do you play games without buttons?
    3. Speaking of games how do you play OpenGL games? I play Quake 2 with full lighting effects and FSAA at 40 FPS. What about the JAVA games?
    4. N95 8GB is a dual CPU solution (2 x ARM 11 @ 332MHz) hence no lower performance here.
    5. The 5MP camera of N95 8GB is more that just megapixels - it has Carl Zeiss optics, decent flashlight and can capture movies at 640x480@30FPS. In addition - correct me if I'm wrong but I don't see the front camera which every decent 3G phone has. How can I make a video call with iPhone? After all this is one of the best 3G features.

    I can continue counting the battery, office productivity and so on, but this is not the place. I don't want to engage in a Nokia vs. Apple or N9x vs. iPhone battle here. I just don't like statements like "there's no competition", "best phone ever" etc. The most accurate thing to say is that iPhone is the best touchphone to date.
  • Griswold - Thursday, July 17, 2008 - link

    Why talk if you dont know what you're talking about? 3.5G is called HSDPA (an extension to UMTS) in europe, which is supported by the iphone 3G. 4G isnt even available yet, think 2010 for commercial use, so why mention it?

    Why is there no competition? Because none of the competition has a smartphone that comes with this usability. All the other phones can do the same or more, yes. But all of them feel clumsy like a brick when using them. That is why there is no competition. And this comes from somebody who truly doesnt like apple and its godfather jobs...

  • cocoviper - Thursday, July 17, 2008 - link

    Speaking of not knowing what you're talking about...

    HSDPA isn't 3.5G, it's definitely AT&T's 3G and that is what the iPhone 3G supports. That's the 3G that Anand complained is not really that much faster.

    If there were a "3.5G" in AT&T's portfolio it would be HUPSA (the one that they just upped the offered speeds on.) However AT&T currently doesn't offer any phones that are HUPSA capable. They only have a couple of Aircards for laptops.

    And yes, 4G is available in many parts of the world besides the US my friend. WiMax alone is deployed 119 countries currently. LTE is the only 4G that's "not even available yet," and that's because it's yet to be developed. (LTE isn't even into the whitepaper stage yet.)

    So don't slam other people especially since there's always someone that will know more than you.

    sources -> http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/93...">http://www.roughlydrafted.com/RD/RDM.Te...A0BF6-62...
    http://www.ctia.org/consumer_info/wow/index.cfm/20...">http://www.ctia.org/consumer_info/wow/index.cfm/20...
  • cocoviper - Thursday, July 17, 2008 - link

    *HSUPA not HUPSA :-P

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