Sony: The Most Impressive Demo at CES

The fact of the matter is that if you're an exhibitor at the show, you rarely have time to actually walk around the show floor and see exhibits other than your own.  It's even worse if you're stuck off in a hotel suite somewhere in meetings all day, you don't really get to see the show.  So when we meet with most companies we often get asked what they should go see at the show floor if given a free hour or so.  CES is a very visual show, and it's very fitting that one of the most interesting things at the show is a display.

Sony was showcasing a handful of prototype OLED displays, with no release date or product in sight, it was still the most impressive looking demo at CES.  Sony's arrangement consisted of a number of 11" OLED displays and a single 27".  The 11" displays had a native resolution of 1024 x 600 and the 27" was a full 1920 x 1080 display.


Thanks to the use of OLED technology, these displays are extremely thin; the 11" models were around 3mm thick while the 27" display was approximately 10mm thick.  The displays were simply looping several high color/contrast video scenes, but with very little motion going on in them.  What we could see was absolutely amazing and put every other display at CES to shame, bar none. 

Other than a very thin panel, the use of OLEDs meant that you could get some very wide viewing angles when looking at these displays.  We tried our best to show it in our pictures but you could almost stand at the very edge of the display and still get a very clear, bright picture. 

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  • Johnmcl7 - Friday, January 12, 2007 - link

    Can't say I agree with that, while LCDs are thin and light their image quality leaves a lot to be desired especially given the superior image quality of the CRTs they've effectively replaced.

  • PrinceGaz - Sunday, January 14, 2007 - link

    That very much depends on the type of LCD panel used. Maybe it's because my Mitsubishi 2070SB CRT display is about four years old and isn't as good as it used to be, but the overall image quality (including colour reproduction) of my new HP LP2065 which uses an S-IPS LCD panel is just as good as it. The response-time is also sufficiently fast that their is no visible blurring of fast moving images. And the 2070SB wasn't some cheapo CRT either, it was one of the best 20" visible CRT monitors you could get.

    The fact that the LP2065 was just a little over half the price of the old 2070SB actually makes modern LCD displays seem superior to CRTs, especially when the lower power consumption is factored in. It is also slightly (ahem!) less bulky and heavy than the old CRT monitor. It makes me wish I'd switched to an LCD sooner except of course that even a year or two ago, the picture quality of the best LCD panels wasn't anywhere near what it is today.

    Give a *good* (in other words one that does not use a TN panel) LCD display a chance and you'll probably be surprised.
  • msva124 - Monday, January 15, 2007 - link

    Does it scale well to different resolutions? I.E. for gaming. Reply
  • tumbleweed - Thursday, January 11, 2007 - link

    "the display is superb, making it very similar to reading pages in a regular book"

    Hardly. It's dark grey on light grey, thus having less than stellar contrast. No, this really isn't similar to reading a regular book; it's similar to reading an ATM receipt. Once they get it to the point of true blank on something resembling white, then we can talk. Other than that, I'll admit it's nifty, but the display quality ain't there yet.
  • msva124 - Thursday, January 11, 2007 - link

    OMG! It's almost as good as one as those CRT things that Nostradamus said would be here in the year 3000! Reply
  • GhandiInstinct - Thursday, January 11, 2007 - link

    I AM SOLD ON OLED!!!!! Come get me! Reply
  • BladeVenom - Friday, January 12, 2007 - link

    Last time I checked, OLED displays had a very short lifespan. That may be OK if you don't use it much, or like replacing your monitor every year, but I think many will have a problem with that. Reply
  • psychobriggsy - Friday, January 12, 2007 - link

    They've even got blues up to >30k hours now. That's a lot of TV watching, although some people sure do like to watch TV all day.

    Anyway, I'm sure I read that these Sony displays used a single colour OLED throughout, with colour filters on top. White OLEDs can have very long lives. If they're using 100k hour OLEDs, and you have the TV on for 10 hours a day because you cannot bear the idea of not having it on, then that is 30 years before the display is ~half as bright as originally. I think that predicting television display technology in 2037 will be quite difficult.

    I'm just hoping that one day OLEDs will actually really be available in large displays! Can't wait yet another 5 years...

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