Conclusion

NZXT is in the business of designing and marketing unique products, both in terms of features and aesthetics. The new Kraken Z-3 series is a testament to those goals, as the versatility of the LCD screen opens up nearly endless possibilities for advanced users. However, the Z-3 is a very costly cooling solution and NZXT knows that it cannot compete in the mainstream market, which is why the company also offers the simpler Kraken X-3 series as well.

The X-3 series is for all practical purposes the same as the Z-3 series, just minus the LCD screen. Other than that, the fans, radiator, and main block assembly (including the pump), are all identical between the two series. As far as aesthetics are concerned, X-3 coolers still have RGB lighting and are compatible with the company’s CAM software. And more importantly for a crowded cooler market, they retail for significantly less than the Z-3 series coolers.

Aesthetics aside, the overall cooling performance of the X73 and Z63 coolers are very good. The X73 can deliver great thermal performance, but other products outpace it in terms of noise – including NZXT’s own Z63. In fact, in some respects the X63 actually outperforms the X73 if we're looking at the performance-to-noise ratio under typical loads. So although the larger X73 can ultimately deliver slightly better thermal performance, the significantly higher noise levels makes it a dubious choice unless the expected thermal load is going to be extraordinarily high. This leaves the more balanced Z63 (and presumably the X63 as well) as the better of the coolers in most situations.

Summing things up, we find that the NZXT Kraken X73 is a competitive product with good market potential. It performs very well overall, offers a great build quality, and looks sharp. Taking into account its performance, full set of features, and software support, at $180 it is a competitively-priced product. And while we didn't get a chance to look at the smaller, $150 X63, given the common architecture of NZXT's coolers, based on what we saw with the Z63, it may be the strongest of them all.

On the other hand, the NZXT Kraken Z63 (and the whole Z-3 series) finds itself at a very niche point in the market. The LCD definitely is a cool feature, but at $250 it nearly doubles the retail price of the cooler, a gap that's a bit much for something the majority of people will glance at but a few times during its entire lifespan. It might make sense as a real-time temperature/load indicator if the PC is positioned on a desk and in such a way that the motherboard is visible at all times by the user but, still, buyers are definitely paying a hefty premium for what's ultimately an aesthetic feature.

 
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