All the development costs have already been accounted for in R&D spending. Vega has way too many OEM costumers, even if they can gamer cards, to cease production. Those have better margins.
" Nvidia’s problem is that Turing was “too good”, so many gamers out there are hanging on to their 1070’s and 1080’s and don’t see a reason to upgrade. " heh.. i have a 1060, and i would need to go to at least a 2070, but at those prices.. its out of my price range...
around the $500 cdn mark.. and cause of that, and the part that the 2070's start at what looks like $680, it will be a while before my 1060 is upgraded. im not the only one either.. most of my friends would like to upgrade their cards too.. but the price of the 20 series.. is also too expensive for them as well...
The Super series is because the original 20x series wasn't a big enough improvement to justify upgrading, for sure.
But the timing, within a week of RX 5700, is obviously deliberate.
I think we all agree that AMD will have to cut the prices of 5700s or they will sell very few. But they do not have big margins not on 7nm. Quite possibly they might not have the margins to make much of a price cut.
If the RX 5700 hadn't come along, we'd have been waiting much longer for the Super series.
" The Super series is because the original 20x series wasn't a big enough improvement to justify upgrading, for sure " yes.. because nvidia, priced most of the 20 series out of most of its customers reach... and the super series.. is STILL out of most peoples price range VS what they have now, and there for, cor the price.. isnt worth it
" But they do not have big margins not on 7nm. " and you read this where ? or is it just your own speculation ?
Navi would have been pretty DOA irregardless of the Super cards.
But nah, I don’t see them lowering the prices. Why would they?
Between the hardcore AMD fans who’d never get an Nvidia card regardless of performance, and the folks who need something good at compute at a reasonable price, they’ll move enough Navi cards to make a pretty penny.
I don't think you realize how much it costs to tape out a 7 nm chip let alone how much it costs to develop a new GPU architecture. There are no 40% margins without volume sales.
I mean maybe they can have a 40% gross margin but that's not very useful if they don't have any operating income. There would be no healthy operating margin without volume sales.
Why? If you don't care about RTX support, but do care about free and open source driver support on Linux. Admittedly not a huge market, but it's there.
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scineram - Saturday, July 6, 2019 - link
All the development costs have already been accounted for in R&D spending. Vega has way too many OEM costumers, even if they can gamer cards, to cease production. Those have better margins.Korguz - Tuesday, July 2, 2019 - link
" Nvidia’s problem is that Turing was “too good”, so many gamers out there are hanging on to their 1070’s and 1080’s and don’t see a reason to upgrade. " heh.. i have a 1060, and i would need to go to at least a 2070, but at those prices.. its out of my price range...V900 - Wednesday, July 3, 2019 - link
What’s your budget?Because I have a feeling there’ll be quite a few uses 2060s and 2070s available soon. ;)
Anyways, the 2060S is available for 399$, which is a reasonable price considering it’s basically a 2070.
The 2070S is the old 2080, and would be a decent upgrade at a reasonable price. ($499 for a high end card is pretty standard pricing.)
Korguz - Wednesday, July 3, 2019 - link
around the $500 cdn mark.. and cause of that, and the part that the 2070's start at what looks like $680, it will be a while before my 1060 is upgraded. im not the only one either.. most of my friends would like to upgrade their cards too.. but the price of the 20 series.. is also too expensive for them as well...Meteor2 - Saturday, July 6, 2019 - link
The Super series is because the original 20x series wasn't a big enough improvement to justify upgrading, for sure.But the timing, within a week of RX 5700, is obviously deliberate.
I think we all agree that AMD will have to cut the prices of 5700s or they will sell very few. But they do not have big margins not on 7nm. Quite possibly they might not have the margins to make much of a price cut.
If the RX 5700 hadn't come along, we'd have been waiting much longer for the Super series.
Korguz - Saturday, July 6, 2019 - link
" The Super series is because the original 20x series wasn't a big enough improvement to justify upgrading, for sure " yes.. because nvidia, priced most of the 20 series out of most of its customers reach... and the super series.. is STILL out of most peoples price range VS what they have now, and there for, cor the price.. isnt worth it" But they do not have big margins not on 7nm. " and you read this where ? or is it just your own speculation ?
V900 - Tuesday, July 2, 2019 - link
Navi would have been pretty DOA irregardless of the Super cards.But nah, I don’t see them lowering the prices. Why would they?
Between the hardcore AMD fans who’d never get an Nvidia card regardless of performance, and the folks who need something good at compute at a reasonable price, they’ll move enough Navi cards to make a pretty penny.
Navi isn’t a market share play kind of card.
It’s a “gimme those 40% margins” kinda play.
Yojimbo - Tuesday, July 2, 2019 - link
I don't think you realize how much it costs to tape out a 7 nm chip let alone how much it costs to develop a new GPU architecture. There are no 40% margins without volume sales.Yojimbo - Tuesday, July 2, 2019 - link
I mean maybe they can have a 40% gross margin but that's not very useful if they don't have any operating income. There would be no healthy operating margin without volume sales.GreenReaper - Tuesday, July 2, 2019 - link
Why? If you don't care about RTX support, but do care about free and open source driver support on Linux. Admittedly not a huge market, but it's there.