After our Holiday 2013 buyer’s guides, a number of you asked for more frequent buyers guides year-round. So starting this year we’re going to be attempting to publish guides on a more regular basis, particularly for more volatile and competitive components such as video cards.

To kick that off, let’s start with our first buyer’s guide of the year, our January 2014 desktop video card buyer’s guide. Since our last guide there have not been any major product launches, so the makeup of the market has not changed. However due to a few different factors – chiefly Cryptocoin Mania and what we suspect are some inventory drawdowns ahead of future product launches – pricing and availability for a number of video cards has shifted.

From an inventory perspective, there has been a clear drawdown of GeForce GTX 650 Ti Boost cards, which are now virtually impossible to find. GTX 650 Ti Boost is one of 3 GK106 based cards offered by NVIDIA and usually packed the most performance per dollar, making it one of our recommendations last month. At this point there’s reason to believe that NVIDIA is drawing down inventory ahead of a new product refresh, so that GTX 650 Ti Boost isn’t competing with its successor. Note that GK106 wasn’t put into a 700 series card in 2013, so with its 1 year anniversary coming up in 2 months, NVIDIA may finally be getting around to doing that.

Meanwhile in AMD’s camp things are in flux, both for all the benefits and drawbacks that brings. Last month AMD announced that they’ll be launching the Radeon R7 260 this month, but those cards have yet to hit the market. A lower tier Bonaire part, the R7 260 will fill the gap between the R7 260X, and the Oland based R7 250.

At the other end of the market, AMD is having unprecedented demand issues which has severely distorted pricing for the R9 280 and R9 290 series. In brief, Cryptocoin Mania has resulted in virtually every high-end AMD card being snatched up for mining. And with cryptocoin prices having risen to new levels in the last few months, the value of these cards as miners has exceeded their value as video cards, resulting in the demand spike. With video card prices now being almost unilaterally dictated by mining returns and electricity costs, the 280 series and 290 series are all running roughly $100 over MSRP.

Cryptocoin Victim #1: Radeon R9 290

Consequently AMD’s best cards are generally uncompetitive with NVIDIA’s cards for anything but mining. This goes especially for the R9 280X and R9 290, both of which are well off of their sweet spots. As a result NVIDIA has almost full control of the $300+ market as far as gaming is concerned. Though perhaps worse, because NVIDIA doesn’t have a card between $330 and $500, there’s a sizable gap in the market on a price basis and a performance basis that is going to leave some buyers in a lurch between picking a lower performance card or paying much more for a top tier card.

Truth be told we had figured this would blow over by now (if only due to increases in mining difficulty multipliers), but AMD card prices have held their inflated prices for almost two months now. Which on a side note is good for AMD – they’re clearly selling almost everything they can make – but it’s also not great because they’re not the one setting these new card prices, or the ones collecting the higher profit. The same goes for the partners, who are still selling the finished cards to retailers at normal prices. Instead the profit between MSRP and these inflated prices is being captured by retailers, which although is good for them (retail is a notoriously low margin business), it does mean that the always financially precarious AMD doesn’t get to further improve their balance sheets in the process.

Anyhow, market summaries behind us, let’s look at individual recommendations. We’ve laid out our ideas of price/performance bands and recommendations in our table below, with our full explanations and alternative options to follow.

In general, high quality 1080p gaming will start at $199; going above that will find cards that are good for 1440p, 4K, and multi-monitor, while going below that will find cards that will require some quality sacrifices to stay at 1080p.

Jaunary 2014 GPU Performance Guide
Performance Band Price Range Recommendation
1080p (Low) $99-$139 AMD Radeon HD 7770
1080p (Med)
1080p (High)
1440p (Med)
1440p (High)
1440p (Max)
4K/Multi-Monitor (High)

Budget (<$99): AMD Radeon HD 7770

Although it’s technically being discontinued, there are still enough AMD Radeon HD 7770 cards available on the market that the 7770 remains our recommendation for the sub-$100 market. For the budget market where every penny counts, this is unquestionably the budget sweet spot. At $99 the 7770 is going to outperform any other AMD or NVIDIA card at similar prices, making it the fastest thing at this price.

From a performance perspective the 7770 isn’t going to quite hit the sweet spot we outlined earlier, but for those gamers on a strict budget it will get the job done. In the long run it should be able to run most games even at 1080p with medium-to-low settings, along with keeping texture quality down a notch to account for its 1GB of VRAM. Battlefield, GRID 2, and even Total War: Rome 2 can easily hum along on this card at decent settings at 1080p.

Unfortunately, since last month it looks like AMD has discontinued providing vouchers for the 7770 to participate in their Never Settle Forever program. According to the latest terms and conditions it should qualify for the Bronze tier, but without vouchers that doesn’t mean much.

Mainstream Sweet Spot ($139): AMD Radeon R7 260X

With NVIDIA having drawn down the GeForce GTX 650 Ti Boost inventory, AMD essentially has a lock on this specific price point with the Radeon R7 260X, offering a relatively cheap card with legs to last. From a performance standpoint it’s not going to be able to play every game at 1080p at high settings, but it will be fast enough for medium-to-high depending on the game, which will be a notch or two higher than what the $99 cards can do. Meanwhile the 2GB of VRAM will mean that future games shouldn’t bog down the card quite as badly; higher graphical fidelity games will slow it down like any other card, but there’s enough VRAM to keep up with the demands of higher resolution textures and heavier use of intermediate buffers.

As an added kicker, the 260X is the lowest tier card to qualify for the Silver tier in AMD’s Never Settle Forever program. AMD’s silver tier is good for two games, one of which will be the forthcoming (and Mantle/TrueAudio enabled) Thief.

1080p Gaming ($209): AMD Radeon R9 270X

Moving up our product lists, at $199(ish) we’re finally up to cards that are fast enough to play most games at 1080p with high-to-ultra settings. More powerful/expensive cards will offer a further edge for the most demanding games, along with offering a bit more longevity, but for most games at the extremely common resolution of 1080p, it only takes $199 to hit a great level of graphical fidelity for that resolution.

To that end there is no better card at this price than AMD’s recently released Radeon R9 270X. Based on a fully enabled Pitcairn GPU, 270X easily offers the most bang for the buck, keeping its distance from NVIDIA’s GTX 600 series competition while getting rather close to NVIDIA’s more expensive GeForce GTX 760. The only catch right now is that 270X prices a running a hair over MSRP; while they’re supposed to start at $199, in practice they start at $209. For a $10 difference we’re not going to make much of a fuss, but it does mean that AMD technically misses the $199 mark by a Hamilton.

Meanwhile buyers looking for bundled games will come up disappointed. The only cards participating in AMD’s bungled Battlefield 4 promotion carry a price premium, assuming of course you can find one at all.

Runner Up: AMD Radeon R9 270: Briefly, AMD’s lower tier R9 270 card makes for a good runner up here. The performance is still strong, but more importantly 270 is AMD’s top 150W card, for those gamers looking for something that will work with a limited capability PSU. Asus’s 270 DCUII OC absolutely floored us here in recent testing, producing next to no noise.

Reaching For 1440p ($339): NVIDIA GeForce GTX 770

Our $300 spot was previously occupied by AMD’s Radeon R9 280X, but Cryptocoin Mania has driven up the price of those cards by nearly 33%. As we mentioned last time, if the 280X is not available then our recommendation falls to what was the runner up, NVIDIA’s GeForce GTX 770. To that end the GTX 770 isn’t quite a $300 card, but given the current market dynamics it’s as close as we’re going to get in a product that has a good balance between price and performance.

For the GTX 770 we’re looking at a card that will straddle 1080p and 1440p. It’s not quite fast enough to work in every game at 1440p with high quality settings, but it’s fast enough for many of them. Alternatively, it’s fast enough at 1080p that it has no problem at that resolution with everything cranked up, including high levels of MSAA and even SSAA in some games. The only area where it may come up short is VRAM, which at 2GB is enough for today, but it probably won’t have as much headroom for 1440p in the future. There are 4GB cards, but that will carry a $30+ premium.

Meanwhile for bundle bonuses, the GTX 770 (and all other 700 series cards) qualifies for NVIDIA’s new Winter 2014 game bundle. The Winter 2014 bundle includes a free copy of Assassin’s Creed IV: Black Flag - NVIDIA’s flagship game under The Way It’s Meant To Be Played program – and further offers a $50 bundle discount on NVIDIA’s SHIELD handheld gaming console.

Extreme Performance with Refinement ($499): NVIDIA GeForce GTX 780

As we briefly mentioned earlier in our market summary, the next step up in video cards after the GTX 770 doesn’t occur until $500 with the GTX 780. Unfortunately this leaves something of a large gap that the Radeon R9 290 used to close, but in the current market that’s no longer an option.

Positioned as NVIDIA’s lowest tier GK110 card, the high performance offered by the GeForce GTX 780 means it should be fast enough to run virtually anything at 1440p with high-to-extreme settings, and 1080p gamers should have no trouble hitting 120fps in anything that isn’t CPU limited to begin with. To that end the GTX 780 is the cheapest card that can drive all sub-4K single-monitor setups, giving it a sweet spot position of its own in the current market.

As an added bonus, even at the $499 base price this gets access to NVIDIA’s amazing metal cooler, which in our tests is enough to keep noise levels under 50dB. So for gamers looking for a balance between performance and noise, the GTX 780 is a star. Meanwhile for gamers looking at open air coolers, GTX 780 cards with alternative coolers such as EVGA’s ACX cooler will find that the GTX 780 can be even quieter for the usual tradeoff between a blower and an open air cooler.

Also, like the GTX 770, the GTX 780 qualifies for NVIDIA’s Winter 2014 game bundle, which means it includes Assassin’s Creed IV: Black Flag and a $50 SHIELD discount.

Finally, while the Radeon R9 290 doesn’t make the cut as a runner-up here, it does at least bear mentioning. The 290’s strong suit was as a spoiler at $400; at $500 it offers performance similar to the GTX 780, but it loses rather badly on noise/build-quality. It’s certainly an option, but for gaming we don’t see any reason to pick a reference 290 over a GTX 780.

Taking the Single-GPU Crown ($679): NVIDIA GeForce GTX 780 Ti

For our next selection past the GTX 780, we hummed and hawed a bit before deciding to pass up the Radeon R9 290X and settle on the GeForce GTX 780 Ti. Simply put, with 290X prices at $600 and above, there’s little reason not to pay another 10% or so and pick up the best single GPU card on the market. To that end, as NVIDIA’s top tier GK110 part the GeForce GTX 780 Ti stands alone at the top.

Note that like the other 700 series cards, the GTX 780 Ti qualifies for NVIDIA’s Winter 2014 game bundle, which means it includes Assassin’s Creed IV: Black Flag and a $50 SHIELD discount.

4K for Me ($1200+): 2x AMD Radeon R9 290X

Though the Radeon R9 290X doesn’t make a ton of sense on its own in light its higher price and odd spot between the GTX 780 cards, if we want to move into 4K gaming and the extreme load it presents, a pair of 290Xs becomes a very tantalizing option. Thanks to AMD’s new XDMA engine the 290X has no problem scaling up to 4K in Crossfire, taking AMD’s decent single-card 4K performance and scaling it up to something that allows for 4K without the quality compromises. Considering 60Hz 4K monitors still run for $1000+, it doesn’t make any sense not to pair such an expensive monitor with anything less than a pair of 290Xs.

Meanwhile the GTX 780 Ti in SLI is going to be a viable alternative here, but NVIDIA doesn’t offer much of an incentive. The total price tag is $160 more for roughly identical multi-GPU performance (and a bit less VRAM), with the only meaningful difference being a bit less noise and a bit less power consumption. This still puts the price of the video cards at roughly the price of the cheapest 4K monitor – so really it may as well be down to buyer preference – but there’s certainly no performance incentive to spend the additional money.

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  • xTRICKYxx - Friday, January 17, 2014 - link

    Any reason to purchase a 290X over a 290? I don't think the $100+ premium is worth it at all. I feel I would be hard pressed to notice a performance difference at 4K with 2 290's/290x's in crossfire.
  • Ian Cutress - Friday, January 17, 2014 - link

    I'll take one of each.
  • Ian Cutress - Friday, January 17, 2014 - link

    Darn, that was meant to be a general comment :) For 290s in CFX, I don't think we have 290 CF in the engine, just 290X CF.
  • jwaight - Friday, January 17, 2014 - link

    Go with the 290 then get an adapter to mount a CLC on the card for quiet(er) running. Still waiting on the after-market cards to bring this option to us in bulk.
  • ImSpartacus - Friday, January 17, 2014 - link

    I'm surprised CLC isn't more popular on the 290. The card is simply begging to be differentiated by cooling.
  • ZackBarletto - Tuesday, April 1, 2014 - link

    I agree! but aside from the difference in core clock, the slightest in other aspects of the card may stand out more in a 4K environment. Overclocked(core, memory) at 1080p and 1440p, the 290 may even pass up the 290x.... but in a 4k environment, Im sure the slightest difference in pixel fill rate ect. may become a tad bit more clear.
  • JBVertexx - Friday, January 17, 2014 - link

    Why is everyone looking at the AMD cards as either for Mining or Gaming? Then you conclude that for Gaming, they are too expensive.

    What if you buy an AMD card for GAMING, but in the off time, you use it to MINE, and then use the proceeds offset the cost card? Jeeze, it's not rocket science to see that the AMD cards become the more economical choice for Gamers who are willing to Mine in their system's down-time.

    This past Christmas, I was going to buy a single GTX 760 for a PC for my 3 boys to share. But then I looked into Litecoin mining. I'm not Litecoin mining for "Income" or an "Investment", but merely to offset the purchase of the card.

    So using that logic, instead of buying the single GTX 760, I bought TWO AMD Cards, an R9 270x and R9 280x. Those two coupled with a year-old 7850 are now mining in our house after hours. A simple startup script that runs each night starts up the mining. When the boys get home from school, after they finish homework, they can close out the mining and start gaming to their heart's desire.

    Meanwhile, we have accumulated $300 in LTCs (no we haven't actually sold them yet) to offset the original purchase, and on top of it all, they're getting a good education in currency markets and markets in general.

    Bottom line, you don't have to be EITHER a miner or a gamer. We're gamers who are just mining because we CAN with the AMD cards. Consequently, that was 2 additional cards in demand for AMD cards vs. what would have been one for NVIDIA. So it might not just be "Miners" who are driving up the demand for AMD cards. It might be "Gamers" that are smart enough to see a way to offset the cost of their card.

    With that perspective, what card is the best value for the $$? In my mind, it's the AMD card.
  • Guspaz - Friday, January 17, 2014 - link

    Gaming and compute are different things. High-end AMD cards are better at compute than nVidia, but worse at gaming. People don't tend to buy a card intending to do both, so people buy differently depending on their use case.
  • JBVertexx - Friday, January 17, 2014 - link

    Seriously? According to all the articles I read, the R9 280x falls in between the GTX 770 and 760, much closer actually to the 770. The R9 270x is just a bit slower than the 760 at $30-50 less.

    So general statements like that are just ignorant of the facts. In fact, it also depends on your specific scenario. For example, if you are venturing in to 4K gaming (the true bleeding edge high-end), two R9-290x's will beat out two GTX 780ti's at a MUCH lower cost.
  • dylan522p - Friday, January 17, 2014 - link

    You must be kidding. AMD cannot compete with Quadro and Tesla.

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